Assunto em inglês
Marketing
7
Marketing metrics
6
Customer equity
5
Customer lifetime value
4
Customer management
2
Firm performance
2
Shareholder value
2
Attributes
1
B2B
1
Bayesian estimation
1
Book
1
Book industry
1
Brand equity
1
Brand value
1
Business model
1
Business strategy
1
Buying decision
1
CBBE
1
Cable TV
1
Cable Television
1
Cash flow volatility
1
Communication
1
Competitive Analysis
1
Customer behavior
1
Customer relationship management
1
Customer segmentation
1
Customer win-back
1
Data augmentation
1
Digital Convergence
1
Digital marketing
1
Engagement
1
Executive
1
Exploitation
1
Exploration
1
Facebook
1
Financial markets
1
Financial metrics
1
Firm value
1
Habits
1
Health insurance for low income
1
IPO
1
Information technology
1
Managerial discretion
1
Marketing mix
1
Marketing mix performance drivers of managerial metric use
1
Negative word-of-mouth
1
Notebooks
1
Optimization of the customer portfolio
1
Organizational performance
1
Organizational strategy
1
Mais ...