Assunto em inglês
Engagement
Big techs
1
Brand content
1
Brand extension
1
Brand fan pages
1
Comparative judgement
1
Competitiveness
1
Digital influencers
1
Fit
1
Homophily
1
Incongruity theory
1
Perceived value
1
Psychological distance
1
Strength of tie
1
Theater
1
Trust
1
Virtual brand community
1
Virtual community of interest
1
YouTube
1