Assunto em inglês
corporate reputation
5
consumer behavior
3
involvement
3
transaction costs
3
Beauty
2
Enchantment
2
Engagement
2
Institutional theory
2
Market dynamics
2
Value co-creation
2
capabilities
2
communication
2
competitive advantage
2
financial performance
2
governance structures
2
image of the country of origin
2
marketing
2
marketing strategies
2
organizational performance
2
pharmaceutical industry
2
services
2
Academic master
1
Advertising effectiveness
1
Attitude
1
Attributes of course
1
Behavioral intentions
1
Body
1
Body image
1
Bookstore
1
Boundary spanner
1
Brand image
1
Brazilian subcultures
1
Business expertise
1
Cause-related marketing
1
Channel governance
1
Channels of distribution
1
Childbirth
1
Cleantech
1
Co-creation
1
Co-production
1
Commodity
1
Competitive Advantage
1
Competitiveness
1
Congruence and skepticism
1
Consumer behavior
1
Consumer empowerment
1
Consumer empowerment online
1
Consumer experience
1
Consumer identity
1
Cosmetics
1
Mais ...