Assunto em inglês
consumer behavior
2
Compulsive Shopping
1
Consumer Behavior
1
Consumer behavior
1
Decision Making
1
Desire to Buy
1
Electrodermal Activity (EDA / SCR)
1
Emotions
1
Green Marketing
1
Harley-Davidson
1
Impulse buying
1
Iowa Glambing Task (IGT)
1
PLS-SEM
1
Purchase decision
1
ServGuarantee
1
Social Desirability
1
Sustainability
1
brand
1
brand community
1
buying car
1
car chinese
1
cognitive needs
1
contingentialism
1
degree of adaptation
1
distribution channel
1
heuristic judgment
1
individual regulatory focus
1
international marketing
1
internationalization
1
negligence omission
1
omission neglect
1
power
1
scale validation
1
self-expanded
1
service
1
social identification
1
superior service guarantee
1
value creation
1