Advertising 4 Counterintuitive advertising 2 Prospect Theory 2 advertising 2 Advertising Discourse 1 Advertising and propaganda 1 Brazilian Women, 1 Cognition 1 Communication Process 1 Consumer neuroscience 1 EEG 1 Effects of communication 1 Emotion 1 Eye tracking 1 Grounded Theory 1 Meaning Production 1 Mediatization 1 Neuromarketing 1 Prime 1 Public health 1 Racism 1 Reception 1 Regulation 1 Risk communication 1 Skin Conductance 1 Social psychology 1 Stereotypes 1 Subliminal perception 1 class C 1 communication 1 consumer behavior 1 gatekeeping 1 gatewatching 1 prosumer 1 retail 1 social network 1