Assunto em inglês
consumer behavior
brand love
2
identification
2
structural equation modeling
2
Involvement
1
Sport marketing
1
adolescent
1
advertising
1
altruism
1
appeal of fear
1
brand personality
1
collective buying
1
competing scales
1
confirmatory factorial analysis
1
conformity
1
differentiation
1
drugs
1
environmentally responsible attitudes
1
evolutionary psychology
1
experimental study
1
fanaticism
1
football
1
involvement
1
loyalty
1
materialism
1
online retail
1
parenting
1
purchase intention
1
risk
1
satisfaction
1
scales comparison
1
sexual selection
1
soccer consumer
1
social desirability
1
sports brand personality
1
sports marketing
1
structural modeling equations
1
sustainability
1
team identification
1
web esthetic
1