Assunto em inglês
Marketing
9
Customer equity
7
Customer lifetime value
7
Marketing metrics
6
Customer management
4
Communication
2
Customer relationship management
2
Firm performance
2
Shareholder value
2
Attributes
1
B2B
1
Bayesian estimation
1
Book
1
Book industry
1
Brand choice model
1
Brand equity
1
Brand management
1
Brand value
1
Business model
1
Business performance
1
Business strategy
1
Buying decision
1
CBBE
1
CMO departure
1
CMO turnover
1
Cable TV
1
Cable Television
1
Cash flow volatility
1
Chief marketing officer
1
Company performance
1
Competitive Analysis
1
Consumer-based brand equity
1
Customer behavior
1
Customer portfolio management
1
Customer portfolio optimization
1
Customer segmentation
1
Customer win-back
1
Data augmentation
1
Digital Convergence
1
Digital marketing
1
Discounted cash flow model
1
Engagement
1
Executive
1
Exploitation
1
Exploration
1
Facebook
1
Financial markets
1
Financial metrics
1
Firm value
1
Habits
1
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