1
Assuntos:
“...Administração de empresas...”
Antecedents of e-loyalty and electronic word-of-mouth
Dissertação
2
Assuntos:
“...Administração de empresas...”
Hope, risk perception and propensity to indebtedness
Dissertação
3
Assuntos:
“...Administração de empresas...”
The effects of price on product’s perceived risk and overall benefits in B2B contexts
Dissertação
4
Assuntos:
“...Administração de empresas...”
Internet share of advertising expenditure: growth drivers and inhibitors in the Brazilian market
Dissertação
5
Assuntos:
“...Administração de empresas...”
How national culture on consumers' decision-making styles: a comparative study among Americans, Brazilians, Chinese, and japanese in the purchase of cell phones.
Dissertação
6
Assuntos:
“...Administração de empresas...”
'If it comes from Juazeiro, it's blessed!': liquid and solid attachment in systems of object circulation on pilgrimage itineraries
Dissertação
7
Assuntos:
“...Administração de empresas...”
The effect of using claim confirming product cues on the product claim credibility: is seeing believing?
Dissertação
8
Assuntos:
“...Administração de empresas...”
A cognitive approach to scent marketing: the effect of odor priming and processing dynamics on consumer aesthetic preferences and choices
Tese
9
Assuntos:
“...Administração de empresas...”
Does humor work in advertising of pharmaceutical products?
Dissertação
10
Assuntos:
“...Administração de empresas...”
The corrosive effect of credit: consumer experiences with over-indebtedness
Tese
11
Assuntos:
“...Administração de empresas...”
Do they deserve it? The effect of consumer envy on brand attitude and choice
Dissertação
12
Assuntos:
“...Administração de empresas...”
What do you mean by love? Understanding brand love experiences
Dissertação
13
Assuntos:
“...Administração de empresas...”
Consumer online browsing: conceptual definition, theoretical and managerial implications
Tese
14
Assuntos:
“...Administração de empresas...”
I want to (dis)believe: political ideology and misinformation in the marketplace
Dissertação
15
Assuntos:
“...Administração de empresas...”
The good old days: how technology makes people nostalgic
Dissertação