1
Assuntos:
“...Administração de empresas...”
The impact of environmental cues on customers' quality perception and willingness to pay, and the moderating role of consumer mood and motives
Dissertação
2
3
Assuntos:
“...Administração de empresas...”
Inconspicuous luxury: the meanings underlying younger generations’ consumption
Dissertação
4
Assuntos:
“...Administração de empresas...”
Data privacy as a strategic competitive advantage: a case study of how Apple and Facebook use data privacy in their branding process
Dissertação
5
Assuntos:
“...Administração de empresas...”
Brand anthropomorphism and its impact on consumer brand identification, brand advocacy and consumer brand engagement on social media
Dissertação
6
Assuntos:
“...Administração de empresas...”
The asymmetric dominance effect and beer brands
Dissertação
7
Assuntos:
“...Administração de empresas...”
Are consumers willing to buy ethical goods?: evidences of an attitude-behavior gap in the fashion market
Dissertação
8
Assuntos:
“...Administração de empresas...”
Do virtual platforms impact user behavior? An experimental comparison between messages on the company's website and Facebook page.
Dissertação