1
Assuntos:
“...Pharmaceuticals – advertising...”
Does humor work in advertising of pharmaceutical products?
Dissertação
2
Assuntos:
“...Online advertising...”
Internet share of advertising expenditure: growth drivers and inhibitors in the Brazilian market
Dissertação
3
Assuntos:
“...Skepticism toward advertising...”
The effect of using claim confirming product cues on the product claim credibility: is seeing believing?
Dissertação
4
Assuntos:
“...Advertising...”
O apelo ecológico na propaganda como fator de influência na atitude de compra do consumidor: um estudo experimental
Dissertação