1
Assuntos:
“...Pharmaceuticals – advertising...”
Does humor work in advertising of pharmaceutical products?
Dissertação
2
Assuntos:
“...Stereotyped advertising...”
Stereotyped and non-stereotyped advertising: revitalization of Mattel’s Iconic Barbie brand in the current context of feminine empowerment
Dissertação
3
4
Assuntos:
“...Online advertising...”
Internet share of advertising expenditure: growth drivers and inhibitors in the Brazilian market
Dissertação
5
Assuntos:
“...Women in advertising...”
Can deviation from standard beauty become appealing?: an age perspective
Dissertação
6
Assuntos:
“...Advertising...”
A influência da mídia na formação da opinião pública norte-americana na Segunda Guerra Mundial: um estudo semiótico de curtas de animação da Disney
Dissertação
7
Assuntos:
“...Governmental advertising...”
The perpetual electoral campaign: how Brazilian mayors secure reelection through government advertising
Dissertação
8
Assuntos:
“...Skepticism toward advertising...”
The effect of using claim confirming product cues on the product claim credibility: is seeing believing?
Dissertação
9
Assuntos:
“...Online advertising...”
Analysis of video-advertising viewing patterns on YouTube
Dissertação
10
Assuntos:
“...Advertising effect...”
The influence of gender stereotyping and issue advocacy in advertising on consumer sentiment
Dissertação
11
Assuntos:
“...Advertising in developing markets...”
Advertising new product categories to new geographical markets
Dissertação