A institucionalização do mercado no ensino superior brasileiro: no período de 1970 a 2007

• Ano de defesa: 2010
• Autor(a) principal: Ferro, Valéria Regina
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Positivo; Brasil; Pós-Graduação; Programa de Pós-Graduação em Administração; UP
• Palavras-chave em Português: Institucionalização; Mercado; Ensino Superior; CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
• Link de acesso: https://repositorio.cruzeirodosul.edu.br/handle/123456789/2925

The aim of this work is to identify and evaluate the institutionalization process of the Brazilian higher education market, inserted in the line of research of Strategy, Change and Internationalization of Universidade Positivo’s Post-Graduate Program in Management. The study is longitudinal, ranging from 1970 to 2007, and included the following stages: the study of documents for the acquisition of qualitative data from studies concerning Brazilian higher education in the fields of Management, Education, History and Sociology; this was followed by qualitative research based on the collected data to define the actors and actions relevant to the proposed problem; in the theoretical bases and research, the concepts of the institutional theory and their definitions were identified, and these guided the data interpretation, including an analysis of the main political and legal facts that permeated the higher education system in Brazil in order to identify the temporal evolution of the formation of the education field under study and understand the institutionalization process of this market sector. The results showed the main events concerning Brazilian higher education that enabled the emergence of the market as an institution in a segment that, when created, was predominantly universal and free. Having the potential in 1979 and throughout the 1980s, more consistently until 1996, when it gained effectiveness, and in the following years, the market became the biggest provider of higher education in Brazil. This study is concerning the formation of the organizational field of Brazilian higher education is presented as a result, with the participation of different actors, both domestic and international, who directly and indirectly influenced the configuration of this sector up to the present day.