Indicadores macroeconômicos e planejamento estratégico: uma percepção dos altos executivos brasileiros
Ano de defesa: | 2015 |
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Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | |
Tipo de documento: | Dissertação |
Tipo de acesso: | Acesso aberto |
Idioma: | por |
Instituição de defesa: |
Não Informado pela instituição
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Programa de Pós-Graduação: |
Não Informado pela instituição
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Departamento: |
Não Informado pela instituição
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País: |
Não Informado pela instituição
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Palavras-chave em Português: | |
Palavras-chave em Inglês: | |
Link de acesso: | http://hdl.handle.net/10438/15857 |
Resumo: | The work studies the use of macroeconomic indicators in strategic planning, considering the perception of senior Brazilian executives. Strategic planning is a management process of great importance within companies of all sizes and sectors. Good planning drives the company in the right direction, helping so she can anticipate the threats and make a diagnosis of opportunities and improvements. Macroeconomic indicators mainly represent data and / or signaling information behavior (individual or integrated) of the different variables and phenomenon components of an economic system of a country, region or state. These play a key role both to provide a better understanding of the present situation and the design of shortterm trends in the economy, and to support the process of making strategic decisions of public officials (government) and private (businesses and consumers). The design of the research followed a qualitative-quantitative model, conducting 12 semi-structured interviews, followed by conducting a survey to 416 companies operating in Brazil. As a result of research it was concluded that top executives know the importance of using macroeconomic indicators in strategic planning, and other accompaniments and decisions of companies, and point out that is not yet fully incorporated into the strategic planning process, running today, in most companies, only as a source of information and confirmation. The analysis of the two variables, from the perspective of senior executives resulted in the highlighted two other interesting variables for future work: trust and Brazilian culture. |
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Carvalho, Roberta Torres de AbreuEscolas::EBAPECyrino, Álvaro Bruno2016-03-14T17:31:12Z2016-03-14T17:31:12Z2015-12-14CARVALHO, Roberta Torres de Abreu. Indicadores macroeconômicos e planejamento estratégico: uma percepção dos altos executivos brasileiros. Dissertação (Mestrado em Gestão Empresarial) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2015.http://hdl.handle.net/10438/15857The work studies the use of macroeconomic indicators in strategic planning, considering the perception of senior Brazilian executives. Strategic planning is a management process of great importance within companies of all sizes and sectors. Good planning drives the company in the right direction, helping so she can anticipate the threats and make a diagnosis of opportunities and improvements. Macroeconomic indicators mainly represent data and / or signaling information behavior (individual or integrated) of the different variables and phenomenon components of an economic system of a country, region or state. These play a key role both to provide a better understanding of the present situation and the design of shortterm trends in the economy, and to support the process of making strategic decisions of public officials (government) and private (businesses and consumers). The design of the research followed a qualitative-quantitative model, conducting 12 semi-structured interviews, followed by conducting a survey to 416 companies operating in Brazil. As a result of research it was concluded that top executives know the importance of using macroeconomic indicators in strategic planning, and other accompaniments and decisions of companies, and point out that is not yet fully incorporated into the strategic planning process, running today, in most companies, only as a source of information and confirmation. The analysis of the two variables, from the perspective of senior executives resulted in the highlighted two other interesting variables for future work: trust and Brazilian culture.O trabalho busca estudar o uso dos indicadores macroeconômicos no planejamento estratégico, considerando a percepção dos altos executivos brasileiros. O planejamento estratégico é um processo gerencial de grande importância dentro das empresas de todos os portes e setores. Um bom planejamento impulsiona a empresa na direção correta, auxiliando para que ela possa antecipar-se às ameaças e fazer um diagnóstico de oportunidades e melhorias. Os indicadores macroeconômicos representam essencialmente dados e/ou informações sinalizadoras do comportamento (individual ou integrado) das diferentes variáveis e fenômenos componentes de um sistema econômico de um país, região ou estado. Estes desempenham um papel fundamental tanto para propiciar uma melhor compreensão da situação presente e o delineamento das tendências de curto prazo da economia, quanto para subsidiar o processo de tomada de decisões estratégicas dos agentes públicos (governo) e privados (empresas e consumidores). O desenho da pesquisa seguiu um modelo qualitativoquantitativo, realizando 12 entrevistas semi-estruturadas, seguido da realização de uma sondagem junto a 416 empresas que operam no Brasil. Como resultado da pesquisa concluiuse que os altos executivos sabem da importância do uso dos indicadores macroeconômicos no planejamento estratégico, e para outros acompanhamentos e decisões das empresas, e destacam que este ponto ainda não é totalmente incorporado no processo do planejamento estratégico, funcionando hoje, na maioria das empresas, somente como uma fonte de consulta e confirmação. A análise das duas variáveis, segundo a ótica dos altos executivos, resultou no destaque de outras duas variáveis interessantes para trabalhos futuro: a reputação corporativa e a cultura corporativa.porPlanejamento estratégicoGestão do conhecimentoConfiançaIndicadores macroeconômicosMacroeconomic indicatorsStrategic planningKnowledge managementTrustAdministração de empresasIndicadores econômicosPlanejamento estratégicoGestão do conhecimentoConfiançaIndicadores macroeconômicos e planejamento estratégico: uma percepção dos altos executivos brasileirosinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVinfo:eu-repo/semantics/openAccessORIGINALDissertação Mestrado_RobertaCarvalho.pdfDissertação 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 |
dc.title.por.fl_str_mv |
Indicadores macroeconômicos e planejamento estratégico: uma percepção dos altos executivos brasileiros |
title |
Indicadores macroeconômicos e planejamento estratégico: uma percepção dos altos executivos brasileiros |
spellingShingle |
Indicadores macroeconômicos e planejamento estratégico: uma percepção dos altos executivos brasileiros Carvalho, Roberta Torres de Abreu Planejamento estratégico Gestão do conhecimento Confiança Indicadores macroeconômicos Macroeconomic indicators Strategic planning Knowledge management Trust Administração de empresas Indicadores econômicos Planejamento estratégico Gestão do conhecimento Confiança |
title_short |
Indicadores macroeconômicos e planejamento estratégico: uma percepção dos altos executivos brasileiros |
title_full |
Indicadores macroeconômicos e planejamento estratégico: uma percepção dos altos executivos brasileiros |
title_fullStr |
Indicadores macroeconômicos e planejamento estratégico: uma percepção dos altos executivos brasileiros |
title_full_unstemmed |
Indicadores macroeconômicos e planejamento estratégico: uma percepção dos altos executivos brasileiros |
title_sort |
Indicadores macroeconômicos e planejamento estratégico: uma percepção dos altos executivos brasileiros |
author |
Carvalho, Roberta Torres de Abreu |
author_facet |
Carvalho, Roberta Torres de Abreu |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EBAPE |
dc.contributor.author.fl_str_mv |
Carvalho, Roberta Torres de Abreu |
dc.contributor.advisor1.fl_str_mv |
Cyrino, Álvaro Bruno |
contributor_str_mv |
Cyrino, Álvaro Bruno |
dc.subject.por.fl_str_mv |
Planejamento estratégico Gestão do conhecimento Confiança Indicadores macroeconômicos |
topic |
Planejamento estratégico Gestão do conhecimento Confiança Indicadores macroeconômicos Macroeconomic indicators Strategic planning Knowledge management Trust Administração de empresas Indicadores econômicos Planejamento estratégico Gestão do conhecimento Confiança |
dc.subject.eng.fl_str_mv |
Macroeconomic indicators Strategic planning Knowledge management Trust |
dc.subject.area.por.fl_str_mv |
Administração de empresas |
dc.subject.bibliodata.por.fl_str_mv |
Indicadores econômicos Planejamento estratégico Gestão do conhecimento Confiança |
description |
The work studies the use of macroeconomic indicators in strategic planning, considering the perception of senior Brazilian executives. Strategic planning is a management process of great importance within companies of all sizes and sectors. Good planning drives the company in the right direction, helping so she can anticipate the threats and make a diagnosis of opportunities and improvements. Macroeconomic indicators mainly represent data and / or signaling information behavior (individual or integrated) of the different variables and phenomenon components of an economic system of a country, region or state. These play a key role both to provide a better understanding of the present situation and the design of shortterm trends in the economy, and to support the process of making strategic decisions of public officials (government) and private (businesses and consumers). The design of the research followed a qualitative-quantitative model, conducting 12 semi-structured interviews, followed by conducting a survey to 416 companies operating in Brazil. As a result of research it was concluded that top executives know the importance of using macroeconomic indicators in strategic planning, and other accompaniments and decisions of companies, and point out that is not yet fully incorporated into the strategic planning process, running today, in most companies, only as a source of information and confirmation. The analysis of the two variables, from the perspective of senior executives resulted in the highlighted two other interesting variables for future work: trust and Brazilian culture. |
publishDate |
2015 |
dc.date.issued.fl_str_mv |
2015-12-14 |
dc.date.accessioned.fl_str_mv |
2016-03-14T17:31:12Z |
dc.date.available.fl_str_mv |
2016-03-14T17:31:12Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
CARVALHO, Roberta Torres de Abreu. Indicadores macroeconômicos e planejamento estratégico: uma percepção dos altos executivos brasileiros. Dissertação (Mestrado em Gestão Empresarial) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2015. |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10438/15857 |
identifier_str_mv |
CARVALHO, Roberta Torres de Abreu. Indicadores macroeconômicos e planejamento estratégico: uma percepção dos altos executivos brasileiros. Dissertação (Mestrado em Gestão Empresarial) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2015. |
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http://hdl.handle.net/10438/15857 |
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