Atitude em relação a seguros para bens pessoais: impactos e consequências

Detalhes bibliográficos
Ano de defesa: 2016
Autor(a) principal: Rocha, Alexandre Quevedo
Orientador(a): Botelho, Delane
Banca de defesa: Não Informado pela instituição
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Não Informado pela instituição
Programa de Pós-Graduação: Não Informado pela instituição
Departamento: Não Informado pela instituição
País: Não Informado pela instituição
Palavras-chave em Português:
Comportamento de consumo
Tomada de decisão
Risco
Palavras-chave em Inglês:
PLS-SEM
Insurance
Consumer behavior
Decision making
Risk
Link de acesso: http://hdl.handle.net/10438/17570
Resumo: This study investigates some antecedents that impact individuals to have a positive attitude towards insurance, as well as one of its consequences, based on the critique of the normative theories about decision making under risk (Kahneman & Tversky, 1979; 1984; Thaler, 1980; Grapentine & Weaver, 2009). By a model of structural equations estimated by partial least squares, constructed from an empirical study with a sample of 215 participants, it was possible to verify that a positive attitude with respect to insurance can be given by means of different heuristic processes and by cognitive biases, such as: (i) the confidence (in honesty) of the insurance industry; (ii) the perception of risk for the good; and (iii) personal concern for finances; and this attitude toward insurance helps to explain willingness to pay for insurance, but that explanation becomes more relevant in cases where individuals own a car or house. This work also generates insights for the insurance industry and new studies on this topic.
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spelling Rocha, Alexandre QuevedoEscolas::EAESPCampos Junior, Henrique deBido, Diógenes de SouzaBotelho, Delane2016-12-13T11:10:28Z2016-12-13T11:10:28Z2016-11-30ROCHA, Alexandre Quevedo. Atitude em relação a seguros para bens pessoais: impactos e consequências. Dissertação (Mestrado Profissional em Administração de Empresas) - FGV - Fundação Getúlio Vargas, São Paulo, 2016.http://hdl.handle.net/10438/17570This study investigates some antecedents that impact individuals to have a positive attitude towards insurance, as well as one of its consequences, based on the critique of the normative theories about decision making under risk (Kahneman & Tversky, 1979; 1984; Thaler, 1980; Grapentine & Weaver, 2009). By a model of structural equations estimated by partial least squares, constructed from an empirical study with a sample of 215 participants, it was possible to verify that a positive attitude with respect to insurance can be given by means of different heuristic processes and by cognitive biases, such as: (i) the confidence (in honesty) of the insurance industry; (ii) the perception of risk for the good; and (iii) personal concern for finances; and this attitude toward insurance helps to explain willingness to pay for insurance, but that explanation becomes more relevant in cases where individuals own a car or house. This work also generates insights for the insurance industry and new studies on this topic.Este estudo investiga alguns antecedentes que impactam indivíduos a terem uma atitude positiva em relação a seguro, assim como uma de suas consequências, com base na crítica às teorias normativas sobre a tomada de decisão sob risco (Kahneman & Tversky, 1979;1984; Thaler, 1980; Grapentine & Weaver, 2009). Por meio de um modelo de equações estruturais estimado por mínimos quadrados parciais, construído a partir de um estudo empírico com uma amostra de 215 participantes, foi possível verificar que uma atitude positiva em relação a seguro pode ser dada por meio de diferentes processos heurísticos e por vieses cognitivos, como: (i) a confiança (na honestidade) da indústria de seguro; (ii) a percepção de risco em relação ao bem; e (iii) a preocupação pessoal com as finanças; e essa atitude em relação a seguro ajuda a explicar a disposição em se pagar por um seguro, porém essa explicação se torna mais relevante nos casos em que indivíduos possuem carro ou casa. Este trabalho também gera insights para a indústria de seguro e novos estudos sobre este tema.porPLS-SEMInsuranceConsumer behaviorDecision makingRiskComportamento de consumoTomada de decisãoRiscoAdministração de empresasSegurosComportamento do consumidorProcesso decisórioModelos de equações estruturaisAdministração de riscoAtitude em relação a seguros para bens pessoais: impactos e consequênciasinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVTEXTDissertação _ Alexandre Quevedo _ Versão Final.pdf.txtDissertação _ Alexandre Quevedo _ Versão Final.pdf.txtExtracted texttext/plain165746https://repositorio.fgv.br/bitstreams/7127079c-7cfd-4a7b-a199-8d047a23f2cb/download87eee0fbbc0d0795ea3a92c85315aec0MD511ORIGINALDissertação _ Alexandre Quevedo _ Versão Final.pdfDissertação _ Alexandre Quevedo _ Versão 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dc.title.por.fl_str_mv Atitude em relação a seguros para bens pessoais: impactos e consequências
title Atitude em relação a seguros para bens pessoais: impactos e consequências
spellingShingle Atitude em relação a seguros para bens pessoais: impactos e consequências
Rocha, Alexandre Quevedo
PLS-SEM
Insurance
Consumer behavior
Decision making
Risk
Comportamento de consumo
Tomada de decisão
Risco
Administração de empresas
Seguros
Comportamento do consumidor
Processo decisório
Modelos de equações estruturais
Administração de risco
title_short Atitude em relação a seguros para bens pessoais: impactos e consequências
title_full Atitude em relação a seguros para bens pessoais: impactos e consequências
title_fullStr Atitude em relação a seguros para bens pessoais: impactos e consequências
title_full_unstemmed Atitude em relação a seguros para bens pessoais: impactos e consequências
title_sort Atitude em relação a seguros para bens pessoais: impactos e consequências
author Rocha, Alexandre Quevedo
author_facet Rocha, Alexandre Quevedo
author_role author
dc.contributor.unidadefgv.por.fl_str_mv Escolas::EAESP
dc.contributor.member.none.fl_str_mv Campos Junior, Henrique de
Bido, Diógenes de Souza
dc.contributor.author.fl_str_mv Rocha, Alexandre Quevedo
dc.contributor.advisor1.fl_str_mv Botelho, Delane
contributor_str_mv Botelho, Delane
dc.subject.eng.fl_str_mv PLS-SEM
Insurance
Consumer behavior
Decision making
Risk
topic PLS-SEM
Insurance
Consumer behavior
Decision making
Risk
Comportamento de consumo
Tomada de decisão
Risco
Administração de empresas
Seguros
Comportamento do consumidor
Processo decisório
Modelos de equações estruturais
Administração de risco
dc.subject.por.fl_str_mv Comportamento de consumo
Tomada de decisão
Risco
dc.subject.area.por.fl_str_mv Administração de empresas
dc.subject.bibliodata.por.fl_str_mv Seguros
Comportamento do consumidor
Processo decisório
Modelos de equações estruturais
Administração de risco
description This study investigates some antecedents that impact individuals to have a positive attitude towards insurance, as well as one of its consequences, based on the critique of the normative theories about decision making under risk (Kahneman & Tversky, 1979; 1984; Thaler, 1980; Grapentine & Weaver, 2009). By a model of structural equations estimated by partial least squares, constructed from an empirical study with a sample of 215 participants, it was possible to verify that a positive attitude with respect to insurance can be given by means of different heuristic processes and by cognitive biases, such as: (i) the confidence (in honesty) of the insurance industry; (ii) the perception of risk for the good; and (iii) personal concern for finances; and this attitude toward insurance helps to explain willingness to pay for insurance, but that explanation becomes more relevant in cases where individuals own a car or house. This work also generates insights for the insurance industry and new studies on this topic.
publishDate 2016
dc.date.accessioned.fl_str_mv 2016-12-13T11:10:28Z
dc.date.available.fl_str_mv 2016-12-13T11:10:28Z
dc.date.issued.fl_str_mv 2016-11-30
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.citation.fl_str_mv ROCHA, Alexandre Quevedo. Atitude em relação a seguros para bens pessoais: impactos e consequências. Dissertação (Mestrado Profissional em Administração de Empresas) - FGV - Fundação Getúlio Vargas, São Paulo, 2016.
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10438/17570
identifier_str_mv ROCHA, Alexandre Quevedo. Atitude em relação a seguros para bens pessoais: impactos e consequências. Dissertação (Mestrado Profissional em Administração de Empresas) - FGV - Fundação Getúlio Vargas, São Paulo, 2016.
url http://hdl.handle.net/10438/17570
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dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
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repository.name.fl_str_mv Repositório Institucional do FGV (FGV Repositório Digital) - Fundação Getulio Vargas (FGV)
repository.mail.fl_str_mv
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