CAMPANHA PRESIDENCIAL DE ARTHUR DA COSTA E SILVA: A festa da democracia autoritária

• Ano de defesa: 2010
• Autor(a) principal: Caldas, Fabio Ciaccia Rodrigues
• Orientador(a): Queiroz, Adolpho Carlos Françoso
• Banca de defesa: Peruzzo, Cicília M. Krohling
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso embargado
• Idioma: por
• Instituição de defesa: Universidade Metodista de São Paulo
• Programa de Pós-Graduação: PÓS GRADUAÇÃO EM COMUNICAÇÃO
• Departamento: Processo Comunicacionais
• País: BR
• Palavras-chave em Português: eleição presidencial; Costa e Silva; Brasil
• Palavras-chave em Inglês: presidential election; Costa e Silva; Brazil
• Área do conhecimento CNPq: CNPQ::CIENCIAS HUMANAS
• Link de acesso: http://tede.metodista.br/jspui/handle/tede/923

In 1966 the first Military Government was ending in Brazil. Two groups were sharing the political power: The Army Forces, called Sorbonne and Linha Dura . This wanted the Ministry of War, Arthur da Costa e Silva, as a successor of the former President Castello Branco. Costa e Silva made his political campaign running around Brazil to know about the national problems and to show his proposal. The unusual think is the fact that the election was indirect and just the members of National Congress were entitled to vote, so the population was a part of the process. The objective of this research is to profile the Marshal Arthur da Costa e Silva though history facts that made him, in 1966, a candidate for Presidency of the Republic and to understand the marketing strategy used. The methodology to be used was literature, semi-structure interviews with people that were living at the time, and content analyses of the newspapers: O Estado de São Paulo and Jornal do Brasil. The objective was to show their positions during the campaign of the Presidential Election in 1966.