Diversifica????o na gest??o estrat??gica em microempresas de ensino do surfe: um estudo multicasos
Ano de defesa: | 2015 |
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Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | , , , |
Tipo de documento: | Dissertação |
Tipo de acesso: | Acesso aberto |
Idioma: | por |
Instituição de defesa: |
Universidade Nove de Julho
|
Programa de Pós-Graduação: |
Programa de Mestrado Profissional em Administra????o - Gest??o do Esporte
|
Departamento: |
Administra????o
|
País: |
Brasil
|
Palavras-chave em Português: | |
Palavras-chave em Inglês: | |
Área do conhecimento CNPq: | |
Link de acesso: | http://bibliotecatede.uninove.br/handle/tede/1113 |
Resumo: | We can observe that there are several strategies that guide the competitive, one of them is diversification. This paper presents a study of diversification in the strategic management of surfing teaching of micro enterprises (MEES) of Rio de Janeiro. In the case of MEES, there are characteristics that make it very important to diversify their survival and development. Therefore, we chose to study the subject in this type of company. The research analyzed the diversification process used by MEES of Barra da Tijuca and of Recreio dos Bandeirantes, in the city of Rio de Janeiro, in order to demonstrate the impacts resulting from the choice of such a strategy. Considering the diversification of products (goods and services), we discuss the strengths and limitations of the strategies that promoted diversification in the companies studied. The research was a multi-case study, exploratory and qualitative. In data processing, mainly collected through semi structured interviews, they were analyzed with the support of the analysis of Atlas-ti qualitative data software. Develop intra and intercasos analysis, thus explaining the diversification process in seven firms. Comparing the cases studied, we identified best practices in strategic diversification of business management. All MEES diversified horizontally, ie expanded their services to additional markets - for example, surf trips (trips to surfing) and stand up paddle lessons. We found that vertical diversification of some occurred with the manufacture or repair of surfboards. There were also independent diversification (diversification with little or no relation to the services already existed before): petitions, bike rentals, pilates and yoga classes, massage and hosting customers. In most cases investigated, the diversified leaders to meet a customer demand. Another opportunity arose to diversify the experiences, learning and internal knowledge available in the company, which shows that the allied training to previous experience is related to the diversification in their business option. It is noticed that there is a sporadic concern for strategic management in MEES and long periods of attention exclusively focused on operational and administrative problems. On the other hand, the MEES owner-managers demonstrate awareness of the need to innovate and generate a differentiation by creating new services. Although not always performed as intended, a common goal to managers of MEES is to achieve a given amount of sales level (or servicing), but with high quality, paying attention to the shortage of human resources who have education and training to work this type of company. Finally, diversification in MEES brought higher revenues for companies, promoted the loyalty of customers who engage in one or more of the company's services, and has become a differentiating from competitors, reducing competition by price. As a result of a diversification strategy, the MEES are surviving in the long term and stabilized the financial company. |
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Lima, Edmilson de Oliveirahttp://lattes.cnpq.br/2700716884947412Bastos, Fl??via da Cunhahttp://lattes.cnpq.br/4818247631174215Teixeira, Rivanda Meirahttp://lattes.cnpq.br/9843881511690849Siqueira, Jo??o Paulo Lara dehttp://lattes.cnpq.br/6687009668803720Santos, Jo??o Malaia Casquinhahttp://lattes.cnpq.br/972455544225278529205064807http://lattes.cnpq.br/1714557423774146Cruz, Ana Carolina Costa2015-07-16T15:09:14Z2015-02-20Cruz, Ana Carolina Costa. Diversifica????o na gest??o estrat??gica em microempresas de ensino do surfe: um estudo multicasos. 2015. 91 f. Disserta????o ( Programa de Mestrado Profissional em Administra????o - Gest??o do Esporte) - Universidade Nove de Julho, S??o Paulo .http://bibliotecatede.uninove.br/handle/tede/1113We can observe that there are several strategies that guide the competitive, one of them is diversification. This paper presents a study of diversification in the strategic management of surfing teaching of micro enterprises (MEES) of Rio de Janeiro. In the case of MEES, there are characteristics that make it very important to diversify their survival and development. Therefore, we chose to study the subject in this type of company. The research analyzed the diversification process used by MEES of Barra da Tijuca and of Recreio dos Bandeirantes, in the city of Rio de Janeiro, in order to demonstrate the impacts resulting from the choice of such a strategy. Considering the diversification of products (goods and services), we discuss the strengths and limitations of the strategies that promoted diversification in the companies studied. The research was a multi-case study, exploratory and qualitative. In data processing, mainly collected through semi structured interviews, they were analyzed with the support of the analysis of Atlas-ti qualitative data software. Develop intra and intercasos analysis, thus explaining the diversification process in seven firms. Comparing the cases studied, we identified best practices in strategic diversification of business management. All MEES diversified horizontally, ie expanded their services to additional markets - for example, surf trips (trips to surfing) and stand up paddle lessons. We found that vertical diversification of some occurred with the manufacture or repair of surfboards. There were also independent diversification (diversification with little or no relation to the services already existed before): petitions, bike rentals, pilates and yoga classes, massage and hosting customers. In most cases investigated, the diversified leaders to meet a customer demand. Another opportunity arose to diversify the experiences, learning and internal knowledge available in the company, which shows that the allied training to previous experience is related to the diversification in their business option. It is noticed that there is a sporadic concern for strategic management in MEES and long periods of attention exclusively focused on operational and administrative problems. On the other hand, the MEES owner-managers demonstrate awareness of the need to innovate and generate a differentiation by creating new services. Although not always performed as intended, a common goal to managers of MEES is to achieve a given amount of sales level (or servicing), but with high quality, paying attention to the shortage of human resources who have education and training to work this type of company. Finally, diversification in MEES brought higher revenues for companies, promoted the loyalty of customers who engage in one or more of the company's services, and has become a differentiating from competitors, reducing competition by price. As a result of a diversification strategy, the MEES are surviving in the long term and stabilized the financial company.Podemos observar a exist??ncia de diversas estrat??gias que norteiam o desenvolvimento de um neg??cio. Uma delas ?? a diversifica????o. Esta disserta????o apresenta um estudo da diversifica????o na gest??o estrat??gica de microempresas de ensino do surfe (MEES) do Rio de Janeiro. No caso das MEES, h?? particularidades que tornam muito importante a diversifica????o para a sobreviv??ncia e desenvolvimento delas. Por isso, escolhemos estudar o tema nesse tipo de empresa. A pesquisa analisou o processo de diversifica????o utilizado pelas MEES da Barra da Tijuca e do Recreio dos Bandeirantes, na cidade do Rio de Janeiro, de modo a demonstrar os impactos resultantes da op????o de tal estrat??gia. Considerando a diversifica????o de produtos (bens e servi??os), discutimos as for??as e as limita????es das estrat??gias que promoveram a diversifica????o nas empresas estudadas. A pesquisa realizada foi um estudo multicasos, explorat??rio e qualitativo. No tratamento dos dados, coletados principalmente por entrevistas semi-estruturadas, estes foram analisados com o apoio do software de an??lise de dados qualitativos Atlas-ti. Desenvolvemos an??lises intra e intercasos, explicando assim o processo de diversifica????o em sete microempresas. Na compara????o dos casos estudados, identificamos melhores pr??ticas de diversifica????o na gest??o estrat??gica. Todas as MEES diversificaram horizontalmente, ou seja, ampliaram seus servi??os para mercados complementares - por exemplo: surf trips (viagens para a pr??tica de surf) e aulas de stand up paddle. Identificamos que a diversifica????o vertical de algumas ocorreu com a fabrica????o ou conserto de pranchas de surfe. Tamb??m houve diversifica????o independente (a diversifica????o com pouca ou nenhuma rela????o com os servi??os j?? existentes anteriormente): como peti????es, aluguel de bicicletas, aulas de pilates e ioga, massagem e hospedagem dos clientes. Na maior parte dos casos investigados, os dirigentes diversificaram para atender a uma demanda de clientes. Outra oportunidade para diversificar surgiu das experi??ncias, aprendizagens e conhecimentos internos dispon??veis na empresa, o que mostra que a forma????o dos dirigentes aliada ??s experi??ncias anteriores est?? relacionada com a op????o pela diversifica????o em seus neg??cios. Percebe-se que existe uma preocupa????o espor??dica com a gest??o estrat??gica nas MEES e longos per??odos de aten????o exclusivamente voltada aos problemas operacionais e administrativos. Por outro lado, os propriet??rios-dirigentes de MEES demonstram consci??ncia da necessidade de inovar e de gerar uma diferencia????o pela cria????o de novos servi??os. Embora nem sempre seja realizado como pretendido, um objetivo comum aos dirigentes das MEES ?? atingir um dado patamar de vendas (ou realiza????o de servi??os), mas com muita qualidade, atentando para a escassez de recursos humanos que tenha forma????o e capacita????o para trabalhar nesse tipo de empresa. Ao tecer a compara????o dos dados, percebemos certos padr??es de atua????o: no final da d??cada de 1990 as primeiras MEES come??aram a se constituir como neg??cios, apresentando-se como novos e promissores investimentos. O setor sofreu uma grande expans??o, principalmente de 2004 a 2008, quando foi fundada a Associa????o das Escolas Cariocas de Surfe (2007). A partir de 2009 todas as MEES, grandes ou pequenas, ofereciam mais de um servi??o, al??m do ensino do surfe; em 2012 o stand up apareceu e ampliou ainda mais o setor. E desde 2013, as empresas est??o buscando a diversifica????o vertical para agregarem valores aos seus neg??cios, tais como consertos ou fabrica????o de pranchas. Enfim, a diversifica????o nas MEES trouxe maior faturamento para as empresas, promoveu a fideliza????o de clientes que se envolvem em um ou mais servi??os da empresa, al??m de ter se tornado um diferenciador dos concorrentes, diminuindo assim a concorr??ncia por pre??o. Como resultado de uma estrat??gia de diversifica????o, as MEES est??o sobrevivendo no longo prazo e estabilizaram o financeiro da empresa.Submitted by Nadir Basilio (nadirsb@uninove.br) on 2015-07-16T15:09:14Z No. of bitstreams: 1 Ana Carolina Costa Cruz.pdf: 984112 bytes, checksum: c9254736af80743005b2f8510a87c4e0 (MD5)Made available in DSpace on 2015-07-16T15:09:14Z (GMT). No. of bitstreams: 1 Ana Carolina Costa Cruz.pdf: 984112 bytes, checksum: c9254736af80743005b2f8510a87c4e0 (MD5) Previous issue date: 2015-02-20application/pdfporUniversidade Nove de JulhoPrograma de Mestrado Profissional em Administra????o - Gest??o do EsporteUNINOVEBrasilAdministra????ogest??o de esportesdiversifica????ogest??o estrat??gicamicroempresassurfesports managementdiversificationstrategic managementmicro businesssurfADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOSDiversifica????o na gest??o estrat??gica em microempresas de ensino do surfe: um estudo multicasosDiversification in strategic management in surf the micro teaching: a study multicasesinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis-710462410973612412600info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da Uninoveinstname:Universidade Nove de Julho (UNINOVE)instacron:UNINOVEORIGINALAna Carolina Costa Cruz.pdfAna Carolina Costa Cruz.pdfapplication/pdf984112http://localhost:8080/tede/bitstream/tede/1113/2/Ana+Carolina+Costa+Cruz.pdfc9254736af80743005b2f8510a87c4e0MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-82089http://localhost:8080/tede/bitstream/tede/1113/1/license.txt7b5ba3d2445355f386edab96125d42b7MD51tede/11132017-05-26 12:31:58.057oai:localhost: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Biblioteca Digital de Teses e Dissertaçõeshttp://bibliotecatede.uninove.br/PRIhttp://bibliotecatede.uninove.br/oai/requestbibliotecatede@uninove.br||bibliotecatede@uninove.bropendoar:2017-05-26T15:31:58Biblioteca Digital de Teses e Dissertações da Uninove - Universidade Nove de Julho (UNINOVE)false |
dc.title.por.fl_str_mv |
Diversifica????o na gest??o estrat??gica em microempresas de ensino do surfe: um estudo multicasos |
dc.title.alternative.eng.fl_str_mv |
Diversification in strategic management in surf the micro teaching: a study multicases |
title |
Diversifica????o na gest??o estrat??gica em microempresas de ensino do surfe: um estudo multicasos |
spellingShingle |
Diversifica????o na gest??o estrat??gica em microempresas de ensino do surfe: um estudo multicasos Cruz, Ana Carolina Costa gest??o de esportes diversifica????o gest??o estrat??gica microempresas surfe sports management diversification strategic management micro business surf ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS |
title_short |
Diversifica????o na gest??o estrat??gica em microempresas de ensino do surfe: um estudo multicasos |
title_full |
Diversifica????o na gest??o estrat??gica em microempresas de ensino do surfe: um estudo multicasos |
title_fullStr |
Diversifica????o na gest??o estrat??gica em microempresas de ensino do surfe: um estudo multicasos |
title_full_unstemmed |
Diversifica????o na gest??o estrat??gica em microempresas de ensino do surfe: um estudo multicasos |
title_sort |
Diversifica????o na gest??o estrat??gica em microempresas de ensino do surfe: um estudo multicasos |
author |
Cruz, Ana Carolina Costa |
author_facet |
Cruz, Ana Carolina Costa |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Lima, Edmilson de Oliveira |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/2700716884947412 |
dc.contributor.referee1.fl_str_mv |
Bastos, Fl??via da Cunha |
dc.contributor.referee1Lattes.fl_str_mv |
http://lattes.cnpq.br/4818247631174215 |
dc.contributor.referee2.fl_str_mv |
Teixeira, Rivanda Meira |
dc.contributor.referee2Lattes.fl_str_mv |
http://lattes.cnpq.br/9843881511690849 |
dc.contributor.referee3.fl_str_mv |
Siqueira, Jo??o Paulo Lara de |
dc.contributor.referee3Lattes.fl_str_mv |
http://lattes.cnpq.br/6687009668803720 |
dc.contributor.referee4.fl_str_mv |
Santos, Jo??o Malaia Casquinha |
dc.contributor.referee4Lattes.fl_str_mv |
http://lattes.cnpq.br/9724555442252785 |
dc.contributor.authorID.fl_str_mv |
29205064807 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/1714557423774146 |
dc.contributor.author.fl_str_mv |
Cruz, Ana Carolina Costa |
contributor_str_mv |
Lima, Edmilson de Oliveira Bastos, Fl??via da Cunha Teixeira, Rivanda Meira Siqueira, Jo??o Paulo Lara de Santos, Jo??o Malaia Casquinha |
dc.subject.por.fl_str_mv |
gest??o de esportes diversifica????o gest??o estrat??gica microempresas surfe |
topic |
gest??o de esportes diversifica????o gest??o estrat??gica microempresas surfe sports management diversification strategic management micro business surf ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS |
dc.subject.eng.fl_str_mv |
sports management diversification strategic management micro business surf |
dc.subject.cnpq.fl_str_mv |
ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS |
description |
We can observe that there are several strategies that guide the competitive, one of them is diversification. This paper presents a study of diversification in the strategic management of surfing teaching of micro enterprises (MEES) of Rio de Janeiro. In the case of MEES, there are characteristics that make it very important to diversify their survival and development. Therefore, we chose to study the subject in this type of company. The research analyzed the diversification process used by MEES of Barra da Tijuca and of Recreio dos Bandeirantes, in the city of Rio de Janeiro, in order to demonstrate the impacts resulting from the choice of such a strategy. Considering the diversification of products (goods and services), we discuss the strengths and limitations of the strategies that promoted diversification in the companies studied. The research was a multi-case study, exploratory and qualitative. In data processing, mainly collected through semi structured interviews, they were analyzed with the support of the analysis of Atlas-ti qualitative data software. Develop intra and intercasos analysis, thus explaining the diversification process in seven firms. Comparing the cases studied, we identified best practices in strategic diversification of business management. All MEES diversified horizontally, ie expanded their services to additional markets - for example, surf trips (trips to surfing) and stand up paddle lessons. We found that vertical diversification of some occurred with the manufacture or repair of surfboards. There were also independent diversification (diversification with little or no relation to the services already existed before): petitions, bike rentals, pilates and yoga classes, massage and hosting customers. In most cases investigated, the diversified leaders to meet a customer demand. Another opportunity arose to diversify the experiences, learning and internal knowledge available in the company, which shows that the allied training to previous experience is related to the diversification in their business option. It is noticed that there is a sporadic concern for strategic management in MEES and long periods of attention exclusively focused on operational and administrative problems. On the other hand, the MEES owner-managers demonstrate awareness of the need to innovate and generate a differentiation by creating new services. Although not always performed as intended, a common goal to managers of MEES is to achieve a given amount of sales level (or servicing), but with high quality, paying attention to the shortage of human resources who have education and training to work this type of company. Finally, diversification in MEES brought higher revenues for companies, promoted the loyalty of customers who engage in one or more of the company's services, and has become a differentiating from competitors, reducing competition by price. As a result of a diversification strategy, the MEES are surviving in the long term and stabilized the financial company. |
publishDate |
2015 |
dc.date.accessioned.fl_str_mv |
2015-07-16T15:09:14Z |
dc.date.issued.fl_str_mv |
2015-02-20 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Cruz, Ana Carolina Costa. Diversifica????o na gest??o estrat??gica em microempresas de ensino do surfe: um estudo multicasos. 2015. 91 f. Disserta????o ( Programa de Mestrado Profissional em Administra????o - Gest??o do Esporte) - Universidade Nove de Julho, S??o Paulo . |
dc.identifier.uri.fl_str_mv |
http://bibliotecatede.uninove.br/handle/tede/1113 |
identifier_str_mv |
Cruz, Ana Carolina Costa. Diversifica????o na gest??o estrat??gica em microempresas de ensino do surfe: um estudo multicasos. 2015. 91 f. Disserta????o ( Programa de Mestrado Profissional em Administra????o - Gest??o do Esporte) - Universidade Nove de Julho, S??o Paulo . |
url |
http://bibliotecatede.uninove.br/handle/tede/1113 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.cnpq.fl_str_mv |
-710462410973612412 |
dc.relation.confidence.fl_str_mv |
600 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho |
dc.publisher.program.fl_str_mv |
Programa de Mestrado Profissional em Administra????o - Gest??o do Esporte |
dc.publisher.initials.fl_str_mv |
UNINOVE |
dc.publisher.country.fl_str_mv |
Brasil |
dc.publisher.department.fl_str_mv |
Administra????o |
publisher.none.fl_str_mv |
Universidade Nove de Julho |
dc.source.none.fl_str_mv |
reponame:Biblioteca Digital de Teses e Dissertações da Uninove instname:Universidade Nove de Julho (UNINOVE) instacron:UNINOVE |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
UNINOVE |
institution |
UNINOVE |
reponame_str |
Biblioteca Digital de Teses e Dissertações da Uninove |
collection |
Biblioteca Digital de Teses e Dissertações da Uninove |
bitstream.url.fl_str_mv |
http://localhost:8080/tede/bitstream/tede/1113/2/Ana+Carolina+Costa+Cruz.pdf http://localhost:8080/tede/bitstream/tede/1113/1/license.txt |
bitstream.checksum.fl_str_mv |
c9254736af80743005b2f8510a87c4e0 7b5ba3d2445355f386edab96125d42b7 |
bitstream.checksumAlgorithm.fl_str_mv |
MD5 MD5 |
repository.name.fl_str_mv |
Biblioteca Digital de Teses e Dissertações da Uninove - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
bibliotecatede@uninove.br||bibliotecatede@uninove.br |
_version_ |
1811017141997010944 |