Internacionalizac??o como vantagem competitiva: estudo de caso da empresa brasileira de software Datasul

Detalhes bibliográficos
Ano de defesa: 2009
Autor(a) principal: Ortega, Andr??a Aparecida Cassan lattes
Orientador(a): Campanario, Milton de Abreu lattes
Banca de defesa: Machado, Solange Aparecida lattes, Maccari, Emerson Ant??nio lattes
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Universidade Nove de Julho
Programa de Pós-Graduação: Programa de P??s-Gradua????o em Administra????o
Departamento: Administra????o
País: BR
Palavras-chave em Português:
ERP
Investimento externo brasileiro
Internacionaliza????o de empresas
Palavras-chave em Inglês:
Brazilian Foreign Investment
ERP
Internationalization of enterprises
Área do conhecimento CNPq:
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
Link de acesso: http://bibliotecatede.uninove.br/tede/handle/tede/664
Resumo: The objective of this thesis is to analyze the factors that contributed to the internationalization of the Brazilian company in the area of software Datasul. Globalisation and the consequent interaction of markets made the spatial location of the software industry an important factor for competitiveness. Many companies in developing countries do not consider themselves able to explore other markets due to technological gap between global companies and their local standards. This thesis seeks to show that business innovation is a major factor responsible for the success of companies of this company winning the world market. The internationalization process of firms is discussed according to the traditional behavioral model developed by the School of Uppsala. This thesis is based on case study of the Brazilian Software DATASUL, dedicated to developing integrated management systems, better known as Enterprise Resource Planning (ERP). The case shows that innovation and internationalization are factors that contribute to the company's competitiveness in domestic and global. This dissertation was written before the merger between the group Datasul Totvs
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spelling Campanario, Milton de AbreuCPF:85187992872http://lattes.cnpq.br/9732273681639646Machado, Solange AparecidaCPF:01242322809http://lattes.cnpq.br/6663345031264782Maccari, Emerson Ant??nioCPF:76781470906http://lattes.cnpq.br/1320281388219996CPF:15397507873http://lattes.cnpq.br/5424774420761995Ortega, Andr??a Aparecida Cassan2015-04-08T15:35:04Z2011-12-092009-12-16ORTEGA, Andr??a Aparecida Cassan. Internacionalizac??o as competitive advantage: study of case of the Brazilian company of Datasul software. 2009. 99 f. Disserta????o (Mestrado em Administra????o) - Universidade Nove de Julho, S??o Paulo, 2010.http://bibliotecatede.uninove.br/tede/handle/tede/664The objective of this thesis is to analyze the factors that contributed to the internationalization of the Brazilian company in the area of software Datasul. Globalisation and the consequent interaction of markets made the spatial location of the software industry an important factor for competitiveness. Many companies in developing countries do not consider themselves able to explore other markets due to technological gap between global companies and their local standards. This thesis seeks to show that business innovation is a major factor responsible for the success of companies of this company winning the world market. The internationalization process of firms is discussed according to the traditional behavioral model developed by the School of Uppsala. This thesis is based on case study of the Brazilian Software DATASUL, dedicated to developing integrated management systems, better known as Enterprise Resource Planning (ERP). The case shows that innovation and internationalization are factors that contribute to the company's competitiveness in domestic and global. This dissertation was written before the merger between the group Datasul TotvsO objetivo desta disserta????o ?? analisar os fatores que contribu??ram para a Internacionaliza????o da empresa brasileira da ??rea de software Datasul. A globaliza????o e a conseq??ente intera????o de mercados tornaram a localiza????o espacial da ind??stria de software um fator relevante para a competitividade. Muitas empresas de pa??ses em desenvolvimento n??o se consideram aptas a explorar outros mercados devido ?? dist??ncia tecnol??gica entre as empresas globais e os seus padr??es locais. A presente disserta????o busca demonstrar que a inova????o empresarial ?? um dos principais fatores respons??veis pelo sucesso de empresas desta empresa na conquista do mercado mundial. O processo de internacionaliza????o de empresas ?? abordado segundo o modelo comportamental tradicional desenvolvido pela Escola de Uppsala. A presente disserta????o est?? baseada no estudo de caso da Empresa Brasileira de Softwares DATASUL, dedicada ao desenvolvimento de sistemas integrados de gest??o, mais conhecidos como Enterprise Resource Planning (ERP). O caso demonstra que inova????o e internacionaliza????o s??o fatores que contribuem para a competitividade da empresa no mercado dom??stico e global. A presente disserta????o foi escrita antes da fus??o entre a Datasul para o grupo TotvsMade available in DSpace on 2015-04-08T15:35:04Z (GMT). No. of bitstreams: 1 B_Andrea Aparecida Cassan Ortege.pdf: 3718946 bytes, checksum: b8bcee5a4169670e75cec1e81db347f2 (MD5) Previous issue date: 2010-12-16application/pdfporUniversidade Nove de JulhoPrograma de P??s-Gradua????o em Administra????oUninoveBRAdministra????oERPInvestimento externo brasileiroInternacionaliza????o de empresasBrazilian Foreign InvestmentERPInternationalization of enterprisesCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOInternacionalizac??o como vantagem competitiva: estudo de caso da empresa brasileira de software DatasulInternacionalizac??o as competitive advantage: study of case of the Brazilian company of Datasul softwareinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis8024035432632778221600info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da Uninoveinstname:Universidade Nove de Julho (UNINOVE)instacron:UNINOVEORIGINALB_Andrea Aparecida Cassan Ortege.pdfapplication/pdf3718946http://localhost:8080/tede/bitstream/tede/664/1/B_Andrea+Aparecida+Cassan+Ortege.pdfb8bcee5a4169670e75cec1e81db347f2MD51tede/6642016-06-03 15:43:28.179oai:localhost:tede/664Biblioteca Digital de Teses e Dissertaçõeshttp://bibliotecatede.uninove.br/PRIhttp://bibliotecatede.uninove.br/oai/requestbibliotecatede@uninove.br||bibliotecatede@uninove.bropendoar:2016-06-03T18:43:28Biblioteca Digital de Teses e Dissertações da Uninove - Universidade Nove de Julho (UNINOVE)false
dc.title.por.fl_str_mv Internacionalizac??o como vantagem competitiva: estudo de caso da empresa brasileira de software Datasul
dc.title.alternative.eng.fl_str_mv Internacionalizac??o as competitive advantage: study of case of the Brazilian company of Datasul software
title Internacionalizac??o como vantagem competitiva: estudo de caso da empresa brasileira de software Datasul
spellingShingle Internacionalizac??o como vantagem competitiva: estudo de caso da empresa brasileira de software Datasul
Ortega, Andr??a Aparecida Cassan
ERP
Investimento externo brasileiro
Internacionaliza????o de empresas
Brazilian Foreign Investment
ERP
Internationalization of enterprises
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
title_short Internacionalizac??o como vantagem competitiva: estudo de caso da empresa brasileira de software Datasul
title_full Internacionalizac??o como vantagem competitiva: estudo de caso da empresa brasileira de software Datasul
title_fullStr Internacionalizac??o como vantagem competitiva: estudo de caso da empresa brasileira de software Datasul
title_full_unstemmed Internacionalizac??o como vantagem competitiva: estudo de caso da empresa brasileira de software Datasul
title_sort Internacionalizac??o como vantagem competitiva: estudo de caso da empresa brasileira de software Datasul
author Ortega, Andr??a Aparecida Cassan
author_facet Ortega, Andr??a Aparecida Cassan
author_role author
dc.contributor.advisor1.fl_str_mv Campanario, Milton de Abreu
dc.contributor.advisor1ID.fl_str_mv CPF:85187992872
dc.contributor.advisor1Lattes.fl_str_mv http://lattes.cnpq.br/9732273681639646
dc.contributor.referee1.fl_str_mv Machado, Solange Aparecida
dc.contributor.referee1ID.fl_str_mv CPF:01242322809
dc.contributor.referee1Lattes.fl_str_mv http://lattes.cnpq.br/6663345031264782
dc.contributor.referee2.fl_str_mv Maccari, Emerson Ant??nio
dc.contributor.referee2ID.fl_str_mv CPF:76781470906
dc.contributor.referee2Lattes.fl_str_mv http://lattes.cnpq.br/1320281388219996
dc.contributor.authorID.fl_str_mv CPF:15397507873
dc.contributor.authorLattes.fl_str_mv http://lattes.cnpq.br/5424774420761995
dc.contributor.author.fl_str_mv Ortega, Andr??a Aparecida Cassan
contributor_str_mv Campanario, Milton de Abreu
Machado, Solange Aparecida
Maccari, Emerson Ant??nio
dc.subject.por.fl_str_mv ERP
Investimento externo brasileiro
Internacionaliza????o de empresas
topic ERP
Investimento externo brasileiro
Internacionaliza????o de empresas
Brazilian Foreign Investment
ERP
Internationalization of enterprises
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
dc.subject.eng.fl_str_mv Brazilian Foreign Investment
ERP
Internationalization of enterprises
dc.subject.cnpq.fl_str_mv CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
description The objective of this thesis is to analyze the factors that contributed to the internationalization of the Brazilian company in the area of software Datasul. Globalisation and the consequent interaction of markets made the spatial location of the software industry an important factor for competitiveness. Many companies in developing countries do not consider themselves able to explore other markets due to technological gap between global companies and their local standards. This thesis seeks to show that business innovation is a major factor responsible for the success of companies of this company winning the world market. The internationalization process of firms is discussed according to the traditional behavioral model developed by the School of Uppsala. This thesis is based on case study of the Brazilian Software DATASUL, dedicated to developing integrated management systems, better known as Enterprise Resource Planning (ERP). The case shows that innovation and internationalization are factors that contribute to the company's competitiveness in domestic and global. This dissertation was written before the merger between the group Datasul Totvs
publishDate 2009
dc.date.issued.fl_str_mv 2009-12-16
dc.date.available.fl_str_mv 2011-12-09
dc.date.accessioned.fl_str_mv 2015-04-08T15:35:04Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.citation.fl_str_mv ORTEGA, Andr??a Aparecida Cassan. Internacionalizac??o as competitive advantage: study of case of the Brazilian company of Datasul software. 2009. 99 f. Disserta????o (Mestrado em Administra????o) - Universidade Nove de Julho, S??o Paulo, 2010.
dc.identifier.uri.fl_str_mv http://bibliotecatede.uninove.br/tede/handle/tede/664
identifier_str_mv ORTEGA, Andr??a Aparecida Cassan. Internacionalizac??o as competitive advantage: study of case of the Brazilian company of Datasul software. 2009. 99 f. Disserta????o (Mestrado em Administra????o) - Universidade Nove de Julho, S??o Paulo, 2010.
url http://bibliotecatede.uninove.br/tede/handle/tede/664
dc.language.iso.fl_str_mv por
language por
dc.relation.cnpq.fl_str_mv 8024035432632778221
dc.relation.confidence.fl_str_mv 600
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho
dc.publisher.program.fl_str_mv Programa de P??s-Gradua????o em Administra????o
dc.publisher.initials.fl_str_mv Uninove
dc.publisher.country.fl_str_mv BR
dc.publisher.department.fl_str_mv Administra????o
publisher.none.fl_str_mv Universidade Nove de Julho
dc.source.none.fl_str_mv reponame:Biblioteca Digital de Teses e Dissertações da Uninove
instname:Universidade Nove de Julho (UNINOVE)
instacron:UNINOVE
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str UNINOVE
institution UNINOVE
reponame_str Biblioteca Digital de Teses e Dissertações da Uninove
collection Biblioteca Digital de Teses e Dissertações da Uninove
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