A construção da imagem do peão pantaneiro: a inscrição da TV e do rádio na cultura mestiça do Pantanal de MS

• Ano de defesa: 2010
• Autor(a) principal: Bigatão, Rosiney Isabel
• Orientador(a): Pinheiro, Amálio
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica de São Paulo
• Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Comunicação e Semiótica
• Departamento: Comunicação
• País: BR
• Palavras-chave em Português: Peão pantaneiro; Rádio e TV; Semiótica da cultura; Pantanal (Telenovela); Mesticagem > Brasil; Pantaneiros > Pantanal do Mato Grosso (MT e MS); Pantanal Mato-Grossense (MT e MS) > Usos e costumes
• Palavras-chave em Inglês: Miscegenation; Farm worker; Semiotics of culture
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: https://tede2.pucsp.br/handle/handle/5329

The survey attempts to grasp how the image of the Pantanal farm worker is built, meaning he who lives and works in the Pantanal. For such, it analyzes the interactions between TV and radio and the mestizo culture of the Pantanal: mestizo because of the relational, connective plot by which the thinking is structured out in the face of a confluence of mosaic-like materials that do not fit into analyses based on the binary model, or into most Midwestern theories. The survey is based on the hypothesis that whenever the farm worker gets dressed and prepares himself for his daily chores, he wears clothing, accessories, items and objects that create an image reflective of the various incorporations that constitute the mestizo culture of the place. Said image comprises media interactions between Indians, Bandeirante colonizers, cowboys, Spaniards, Paraguayans, blacks, and other more recent cultural assimilations that took place mainly with the advent of TV and radio. Far removed from the internet and from mobile networks the Pantanal has specific features that limit the use of such apparatus , he moves closer to the radio, from which he receives messages as if they were audio e-mails, keeps himself updated, and becomes connected. Given his restricted access to printed media as well, due to the high rate of illiteracy virtually all of the farm workers interviewed were illiterate, those who were literate knew little more than how to read and write their names, and none had the habit of reading , and a culture that is oral par excellence, TV is as an important communication vehicle to the farm worker, one that is present in nearly all of the Pantanal farms. This panorama was decisive for the choice of the research corpus, which comprised the Pantanal soap opera, shot in 1990 and re-run in 2008 by the Manchete TV network, recent news stories by Rede Matogrossense de Televisão, a TV channel affiliated with the Globo network, and a daily show on Rádio Difusora Matogrossense, based in the city of Corumbá, as well as interviews recorded with farm workers over the course of one year of trips (2005) to farms in the Pantanal of the state of Mato Grosso do Sul. For analysis, we have used the theories of semiotics of culture (Iuri Lotman), miscegenation (Severo Sarduy, Manuel Delgado, Serge Gruzinski, Amálio Pinheiro), sociology of knowledge (Boaventura de Sousa Santos), and theories by thinkers (Edgar Morin) and scholars in communication whose work helped us to understand how the relations between media and the spectator take place