O corpo “antes e depois”: uma análise dos processos de subjetivação através das narrativas testemunhais nas Redes de Comunicação Digital

• Ano de defesa: 2017
• Autor(a) principal: Lemos, Estefânia Portomeo Cançado
• Orientador(a): Costa, Rogério da
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica de São Paulo
• Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Comunicação e Semiótica
• Departamento: Faculdade de Filosofia, Comunicação, Letras e Artes
• País: Brasil
• Palavras-chave em Português: Biopolítica; Subjetividades; Corpo
• Palavras-chave em Inglês: Biopolitics; Subjectivities; Body
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: https://tede2.pucsp.br/handle/handle/20284

The focus of our research is the critical analysis of the dimensions that permeate the processes of subjectivation and the mapping of the production of authenticated body images through the testimonial narrative in digital communication networks. We start from the idea that the production of photographs of the body in the condition of a "before and after", seen in the networks of digital communication, above all, represent the public confession of a circumstance that involves overcoming and conquest. It is observed that the body today has been the subject of frequent discussion in the universe of the media and that these narratives are based on a culture of values and discourses that assume an imperative character and preach conquest and fear of losing happiness and self-esteem . However, in digital media, it is possible to identify other forms of subjectivation, a counter-discourse, that evades the norms that govern the idealized body and defends the valuation of the body itself and its subjectivity. In the light of this, we seek to understand how these narrative witnesses in advertising and its impact on contemporary culture have developed, the imperatives and current values that intimate the exhibition of subjectivities and that can lead to new processes of subjectivation, such as the transformation into media product. To do this, the material used consists of images referring to ordinary users and people considered digital influencers and also publications in virtual communities dealing with health and fitness themes. The research has as theoretical reference: the analysis of modes of subjectivation o and control strategies in society (Foucault and Deleuze), consumption phases (Lipovetsky), communication devices (Prado); Social networks (Coast); Politics of images (Debord and Rancière), construction of subjectivity (Pelbart), contemporary imperatives and mediatic display (Freire Filho and Sibilia). The methodology is composed by bibliographic review; Collection, selection and analysis of social media documents. Based on the idea of the image of the body in the spaces of communication, research demonstrates the importance of the construction of new policies of subjectivation. We conclude our investigation by establishing a heroic imaginary in the witness narratives as a result of the processes that lead to a new social anthropological model resulting from the Contemporary forces of biopower and the imperatives of present-day capitalism and that subjectivity, even transformed and uprooted by capital, resists its captures by exhibiting the most diverse forms of being and in more unexpected directions: in unpublished aspects of sociality, resistance and implication as a gift