Os efeitos da gamificação na facilitação de treinamentos corporativos

• Ano de defesa: 2023
• Autor(a) principal: Rodrigues, Diêgo Borges
• Orientador(a): Dravet, Florence Marie
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Católica de Brasília
• Programa de Pós-Graduação: Programa Stricto Sensu em Educação
• Departamento: Escola de Educação, Tecnologia e Comunicação
• País: Brasil
• Palavras-chave em Português: Gamificação; Treinamento corporativo; Ensino-aprendizagem
• Palavras-chave em Inglês: Gamification; Corporate training; Teaching-learning
• Área do conhecimento CNPq: CNPQ::CIENCIAS HUMANAS::EDUCACAO
• Link de acesso: https://bdtd.ucb.br:8443/jspui/handle/tede/3319

The overwhelming competition between companies in the face of the changes that the world has experienced, together with the speed of their progress, means that they naturally compete for every customer. In view of this, they need to invest in actions that fulfill the objective of developing their employees and, consequently, their products/services. In order to achieve this goal, training must be assertive, including in its method. Nowadays there are a variety of resources that make dynamic training possible and that require commitment, attention and interaction from the participants. One of these approaches is gamification, which essentially brings the concept and elements of games to non-game contexts. The aim of this research is to see whether the use of gamification in training makes it attractive to participants in the corporate environment. To carry out this investigation, we used a qualitative-quantitative approach of an applied nature, exploratory research into two gamified training courses offered, the first being a test and the second definitive. To generate the data, two questionnaires were applied, one before and one after the definitive gamified training, Participant Observation, Field Diary and Observation Script during the application, which was then analyzed using descriptive content analysis. Authors such as Lev Vygostky, David Paul Ausubel, MC Macgonigal, Karl Kapp and others were used to provide the theoretical basis for the research. As a result, it was found that the use of gamification made training attractive in the corporate environment for the public who took part in the research, given that there were several reports from participants stating that the use of the gamification approach stimulated their interest in training. Furthermore, after the field research, 5 of the 16 participants changed their minds about gamification, stating that it is their new preferred form of training. With the results obtained, this research serves as a basis for further studies aimed at deepening knowledge about the effectiveness of gamification in an organizational context.