Eixos comerciais na cidade de João Pessoa/PB: a formação de novas centralidades

• Ano de defesa: 2021
• Autor(a) principal: Martins, Dayana Nunes
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal do Rio Grande do Norte; Brasil; UFRN; PROGRAMA DE PÓS-GRADUAÇÃO EM ESTUDOS URBANOS E REGIONAIS
• Palavras-chave em Português: Espaço urbano; Cidade e comércio; Eixos comerciais; João Pessoa (Paraíba)
• Link de acesso: https://repositorio.ufrn.br/handle/123456789/46551

The present work aims to analyze the commercial dynamics in the city of João Pessoa, State of Paraíba, having as main parameter, the formation of "commercial axes". Commercial expansion in João Pessoa began in the 80s. From then on, the main commercial center began to compete with the new urban centralitys, which are the new articulating axes of the territory. As for the methodological procedures used in the research, was made a survey of urban land used by each commercial axis selected for the study. Therefore, the following commercial axes were defined: Presidente Epitácio Pessoa; Senador Ruy Carneiro; General Edson Ramalho; Cruz das Armas; Ministro José Américo de Almeida; Bancários and Josefa Taveira. Along these intra-urban axes, the performance of modern commercial brands was taken into account: national and international super (hyper)market networks, franchise networks, shopping centers, malls, department stores and convenience stores. It was observed, through this study, that in the city of João Pessoa, capitalist reproduction is assisted through modern forms of commerce that have expanded in the road circulation corridors that are occupied, preferably by the middle and high-income social class. Therefore, it was found that the differences between social groups are reflected even in the standard of establishments installed in these commercial hubs.