O financiamento dos meios de comunicação no Brasil e os desafios à liberdade de expressão

• Ano de defesa: 2019
• Autor(a) principal: Sgrignolli, Ruth Carolina Rodrigues
• Orientador(a): Pinto, Felipe Chiarello de Souza
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Presbiteriana Mackenzie
• Palavras-chave em Português: liberdade de expressão; financiamento publicitário; pluralidade e diversidade; mídia
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::DIREITO
• Link de acesso: http://dspace.mackenzie.br/handle/10899/23162

The connection between humans can happen by various means. For the present work, it was considered to evaluate the media, mainly radio and television. With the changes introduced by the new ways of communicating (the Internet in all its variables), it was necessary to understand how these media relate to the traditional media and what impact these changes have on something as dear to democracy as freedom of expression. The relevance of the theme is to ensure that communication is always free, plural and diverse and the financing of the media, which is crucial for guaranteeing the plurality and diversity of vehicles may be undermined by the business model. This research highlights the economic imbalance and the risk of continuity media outlets (players), whether television, radio, newspaper or magazine. Thus, through the hypothetical-deductive method, the research developed, using empirical data from the research of entities in the area, theoretical references in the areas of law, economics and communication to counter the functioning of the communication market and the media´s special nature to the constitutional precepts, and build, in this way, the possible solutions to guarantee a diverse and plural scenario, under the terms of the Federal Constitution