1
“...It addresses the teaching of marketing and the role of themes belonging to macromarketing in Brazil...”
A contribuição do macromarketing para o ensino de marketing no Brasil
Dissertação
2
“... services or death care services). Commonly death is not thought of in market context, but, in Brazil, this...”
Consequências da ação organizacional sob a perspectiva de macromarketing: o mercado da morte
Dissertação