Fábrica do corpo neoliberal: ditos e não ditos dos discursos midiáticos sobre beleza e saúde
Ano de defesa: | 2019 |
---|---|
Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | , |
Tipo de documento: | Dissertação |
Tipo de acesso: | Acesso aberto |
Idioma: | por |
Instituição de defesa: |
Escola Superior de Propaganda e Marketing
|
Programa de Pós-Graduação: |
Programa de Mestrado em Comunicação e Práticas de Consumo
|
Departamento: |
ESPM::Pós-Graduação Stricto Sensu
|
País: |
Brasil
|
Palavras-chave em Português: | |
Palavras-chave em Inglês: | |
Área do conhecimento CNPq: | |
Link de acesso: | http://tede2.espm.br/handle/tede/396 |
Resumo: | This research selects as its theme the production of media discourses about beauty and health and its subjectifying ways in the context of our contemporary consumption society, guided by communications and consumption theories, with emphasis on reflections about neoliberalism and biosociality. Our research problem is defined by the following question: How does discursive interactions are constituted in between media discourses about beauty and health, considering the articulations between communication and consumption in the making of the neoliberal subject and in the promotion of biosocialities? To answer that, we develop a discourse analysis having as its empiric object the institutional campaign ―Safe Silicone‖, by Johnson & Johnson, mapping the media convocations which promotes a contemporary subjectivity that constitutes the feminine neoliberal subject. Throughout this work, we also analyse scattered media texts about breast implants and plastic surgery, contextualizing its discursive formation. The theoretical reference is composed by three axes: Communications and Consumption, with Silverstone, Douglas and Isherwood, Hoff and Sodré; Neoliberalism and Post-Feminism, with Dardot and Laval, Boltanski and Chiapello and Elias, Gill and Scharff; and Biopolitcs and Biosociality, with Foucault, Rabinow, Ortega, Hoff and Jarrín. As theoretical-methodological conduct we have the French Discourse Analysis and its notions of saying and sayings and discursive formation. Thus, inspired by the studies by Elias, Gill and Scharff on post-feminism, considered by those authors as gendered neoliberalism, we identify and analyse the convocations aimed at the feminine neoliberal subject found in the ―Safe Silicone‖ campaign. As for the results, we notice that, when positive and optimistic affects are mobilized to inculcate the neoliberal ideology of entrepeneurship, the saying and non sayings of the discourse reveal an infantilized subject who engages in aesthetic labour resignified as feminine empowerment. The media discourses silence the risks of breast implants, providing incomplete information to the patient-consumers who seek the self-production of the body by means of plastic surgery. |
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Biblioteca Digital de Teses e Dissertações da ESPM |
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Hoff, Tânia M. C.Casadei, Eliza BachegaLonghi, Carla Reis8386371919http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4312911P8&tokenCaptchar=03AGdBq26UmLY2Zqm6mACMwTUZmgHsdVCIkzqpU9yZ6RzRqB1w7T5F98yQy8t4eb1hLAxuvq9Onu3VPESW8WoHDbFt_dlbKc86oEBvVlEr0KLT5HiWI1J9RgtAXgHccaiToRYjExLuGO4QzSUKK35gcrfOyblT6KeaSwHeOrvyPRiRNiegiCMVNEMIyEswy7-UaXR_dLbB52BFXkQz2gsJOIRYEbA1V9Roqr4_evgVzEe0cZ_YYS534bILmBuszmbMQNdS4DMkLor04MdrrtNu-py6sK4o6SM4ZTSntQwzNNGjAjEFwwzRN_-ocsEgqjM_IpSTTLcFGkMRPn7mmLP51AB8O2mcKB9Of_pMAfRxy9fMjkM4bCqvHQMTNxabgZYi79BohkVgpFPTBS9CED_gcB9gERLV8vsiugLovato, Sabina Ribeiro2020-07-17T11:55:12Z2019-03-20Lovato, Sabina Ribeiro. Fábrica do corpo neoliberal: ditos e não ditos dos discursos midiáticos sobre beleza e saúde. 2019. [155 f.]. Dissertação ( Programa de Mestrado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, [São Paulo] .http://tede2.espm.br/handle/tede/396This research selects as its theme the production of media discourses about beauty and health and its subjectifying ways in the context of our contemporary consumption society, guided by communications and consumption theories, with emphasis on reflections about neoliberalism and biosociality. Our research problem is defined by the following question: How does discursive interactions are constituted in between media discourses about beauty and health, considering the articulations between communication and consumption in the making of the neoliberal subject and in the promotion of biosocialities? To answer that, we develop a discourse analysis having as its empiric object the institutional campaign ―Safe Silicone‖, by Johnson & Johnson, mapping the media convocations which promotes a contemporary subjectivity that constitutes the feminine neoliberal subject. Throughout this work, we also analyse scattered media texts about breast implants and plastic surgery, contextualizing its discursive formation. The theoretical reference is composed by three axes: Communications and Consumption, with Silverstone, Douglas and Isherwood, Hoff and Sodré; Neoliberalism and Post-Feminism, with Dardot and Laval, Boltanski and Chiapello and Elias, Gill and Scharff; and Biopolitcs and Biosociality, with Foucault, Rabinow, Ortega, Hoff and Jarrín. As theoretical-methodological conduct we have the French Discourse Analysis and its notions of saying and sayings and discursive formation. Thus, inspired by the studies by Elias, Gill and Scharff on post-feminism, considered by those authors as gendered neoliberalism, we identify and analyse the convocations aimed at the feminine neoliberal subject found in the ―Safe Silicone‖ campaign. As for the results, we notice that, when positive and optimistic affects are mobilized to inculcate the neoliberal ideology of entrepeneurship, the saying and non sayings of the discourse reveal an infantilized subject who engages in aesthetic labour resignified as feminine empowerment. The media discourses silence the risks of breast implants, providing incomplete information to the patient-consumers who seek the self-production of the body by means of plastic surgery.Esta pesquisa elege como tema a produção dos discursos midiáticos sobre beleza e saúde e seus modos de subjetivação no contexto de nossa contemporânea sociedade, à luz de teorias sobre comunicação e consumo, com ênfase em reflexões sobre neoliberalismo e biossociabilidades. Definimos nosso problema de pesquisa a partir da seguinte pergunta: Como se constituem as interações discursivas entre os discursos midiáticos sobre beleza e saúde, considerando a articulação entre comunicação e consumo na produção do sujeito neoliberal e na promoção de biossociabilidades? Para respondê-lo, desenvolvemos uma análise do discurso tendo como objeto empírico a campanha institucional ―Silicone Seguro‖, da Johnson & Johnson, mapeando as convocações midiáticas promotoras de uma subjetividade contemporânea constitutiva do sujeito neoliberal feminino. Ao longo do trabalho, também analisamos textos dispersos da mídia sobre implantes de silicone e cirurgias plásticas, contextualizando sua formação discursiva. O referencial teórico é composto por três eixos: Comunicação e Consumo, com Silverstone, Douglas e Isherwood, Hoff, Braga e Sodré; Neoliberalismo e Pós-Feminismo, com Dardot e Laval, Boltanski e Chiapello e Elias, Gill e Scharff; e Biopolítica e Biossociabilidades, com Foucault, Rabinow, Ortega, Hoff e Jarrín. Como aporte teórico metodológico, temos a Análise de Discurso Francesa e as suas noções de ditos e não ditos e formação discursiva. Deste modo, inspirados pelos estudos de Elias, Gill e Scharff sobre o pós-feminismo, considerado por estas autoras como o neoliberalismo sob o viés de gênero, identificamos e analisamos as convocações ao sujeito neoliberal feminino encontradas na campanha ―Silicone Seguro‖. Como resultados, elencamos que, ao mobilizar afetos positivos e otimistas para inculcar a ideologia neoliberal do empreendedorismo, os ditos e não ditos do discurso revelam um sujeito infantilizado que empreende o labor estético ressignificado como empoderamento feminino. Os discursos midiáticos silenciam os riscos decorrentes dos implantes de mama, fornecendo informações incompletas às pacientesconsumidoras que buscam a autoprodução do corpo por meio de cirurgias estéticas.Submitted by Adriana Alves Rodrigues (aalves@espm.br) on 2020-07-17T11:50:47Z No. of bitstreams: 1 SABINA RIBEIRO LOVATO.pdf: 3584621 bytes, checksum: 69cc391e60c7592b75d69f5740f91fa3 (MD5)Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2020-07-17T11:53:17Z (GMT) No. of bitstreams: 1 SABINA RIBEIRO LOVATO.pdf: 3584621 bytes, checksum: 69cc391e60c7592b75d69f5740f91fa3 (MD5)Approved for entry into archive by Ana Cristina Ropero (ana@espm.br) on 2020-07-17T11:54:46Z (GMT) No. of bitstreams: 1 SABINA RIBEIRO LOVATO.pdf: 3584621 bytes, checksum: 69cc391e60c7592b75d69f5740f91fa3 (MD5)Made available in DSpace on 2020-07-17T11:55:12Z (GMT). No. of bitstreams: 1 SABINA RIBEIRO LOVATO.pdf: 3584621 bytes, checksum: 69cc391e60c7592b75d69f5740f91fa3 (MD5) Previous issue date: 2019-03-20application/pdfhttp://tede2.espm.br/retrieve/1268/SABINA%20RIBEIRO%20LOVATO.pdf.jpgporEscola Superior de Propaganda e MarketingPrograma de Mestrado em Comunicação e Práticas de ConsumoESPMBrasilESPM::Pós-Graduação Stricto Sensucomunicação e consumo; sujeito neoliberal feminino; ditos e não ditos; pós-feminismo; saúde e belezacommunications and consumption; feminine neoliberal subject; sayings and non sayings; post-feminism; health and beautyCIENCIAS SOCIAIS APLICADAS::COMUNICACAOFábrica do corpo neoliberal: ditos e não ditos dos discursos midiáticos sobre beleza e saúdeFactory of the neoliberal body: said and unspoken of media discourses on beauty and healthinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis1478719854366591830500500600-4455193753091852328-4056021055502874573info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da ESPMinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMTHUMBNAILSABINA RIBEIRO LOVATO.pdf.jpgSABINA RIBEIRO LOVATO.pdf.jpgimage/jpeg2275http://tede2.espm.br:8080/tede/bitstream/tede/396/4/SABINA+RIBEIRO+LOVATO.pdf.jpg41c974860ba013e622296fff3be19396MD54TEXTSABINA RIBEIRO LOVATO.pdf.txtSABINA RIBEIRO LOVATO.pdf.txttext/plain328533http://tede2.espm.br:8080/tede/bitstream/tede/396/3/SABINA+RIBEIRO+LOVATO.pdf.txtc4eddb7b1e1edfb4bef7baa8f4abfea5MD53ORIGINALSABINA RIBEIRO LOVATO.pdfSABINA RIBEIRO LOVATO.pdfapplication/pdf3584621http://tede2.espm.br:8080/tede/bitstream/tede/396/2/SABINA+RIBEIRO+LOVATO.pdf69cc391e60c7592b75d69f5740f91fa3MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-81912http://tede2.espm.br:8080/tede/bitstream/tede/396/1/license.txt652c58b294e08ded719d10bdbc42f8ceMD51tede/3962020-07-18 01:00:36.384oai:tede2.espm.br: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Biblioteca Digital de Teses e Dissertaçõeshttps://tede2.espm.br/http://tede2.espm.br/oai/requestacervodigital@espm.br||hribeiro@espm.bropendoar:2020-07-18T04:00:36Biblioteca Digital de Teses e Dissertações da ESPM - Escola Superior de Propaganda e Marketing (ESPM)false |
dc.title.por.fl_str_mv |
Fábrica do corpo neoliberal: ditos e não ditos dos discursos midiáticos sobre beleza e saúde |
dc.title.alternative.eng.fl_str_mv |
Factory of the neoliberal body: said and unspoken of media discourses on beauty and health |
title |
Fábrica do corpo neoliberal: ditos e não ditos dos discursos midiáticos sobre beleza e saúde |
spellingShingle |
Fábrica do corpo neoliberal: ditos e não ditos dos discursos midiáticos sobre beleza e saúde Lovato, Sabina Ribeiro comunicação e consumo; sujeito neoliberal feminino; ditos e não ditos; pós-feminismo; saúde e beleza communications and consumption; feminine neoliberal subject; sayings and non sayings; post-feminism; health and beauty CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
title_short |
Fábrica do corpo neoliberal: ditos e não ditos dos discursos midiáticos sobre beleza e saúde |
title_full |
Fábrica do corpo neoliberal: ditos e não ditos dos discursos midiáticos sobre beleza e saúde |
title_fullStr |
Fábrica do corpo neoliberal: ditos e não ditos dos discursos midiáticos sobre beleza e saúde |
title_full_unstemmed |
Fábrica do corpo neoliberal: ditos e não ditos dos discursos midiáticos sobre beleza e saúde |
title_sort |
Fábrica do corpo neoliberal: ditos e não ditos dos discursos midiáticos sobre beleza e saúde |
author |
Lovato, Sabina Ribeiro |
author_facet |
Lovato, Sabina Ribeiro |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Hoff, Tânia M. C. |
dc.contributor.referee1.fl_str_mv |
Casadei, Eliza Bachega |
dc.contributor.referee2.fl_str_mv |
Longhi, Carla Reis |
dc.contributor.authorID.fl_str_mv |
8386371919 |
dc.contributor.authorLattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4312911P8&tokenCaptchar=03AGdBq26UmLY2Zqm6mACMwTUZmgHsdVCIkzqpU9yZ6RzRqB1w7T5F98yQy8t4eb1hLAxuvq9Onu3VPESW8WoHDbFt_dlbKc86oEBvVlEr0KLT5HiWI1J9RgtAXgHccaiToRYjExLuGO4QzSUKK35gcrfOyblT6KeaSwHeOrvyPRiRNiegiCMVNEMIyEswy7-UaXR_dLbB52BFXkQz2gsJOIRYEbA1V9Roqr4_evgVzEe0cZ_YYS534bILmBuszmbMQNdS4DMkLor04MdrrtNu-py6sK4o6SM4ZTSntQwzNNGjAjEFwwzRN_-ocsEgqjM_IpSTTLcFGkMRPn7mmLP51AB8O2mcKB9Of_pMAfRxy9fMjkM4bCqvHQMTNxabgZYi79BohkVgpFPTBS9CED_gcB9gERLV8vsiug |
dc.contributor.author.fl_str_mv |
Lovato, Sabina Ribeiro |
contributor_str_mv |
Hoff, Tânia M. C. Casadei, Eliza Bachega Longhi, Carla Reis |
dc.subject.por.fl_str_mv |
comunicação e consumo; sujeito neoliberal feminino; ditos e não ditos; pós-feminismo; saúde e beleza |
topic |
comunicação e consumo; sujeito neoliberal feminino; ditos e não ditos; pós-feminismo; saúde e beleza communications and consumption; feminine neoliberal subject; sayings and non sayings; post-feminism; health and beauty CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
dc.subject.eng.fl_str_mv |
communications and consumption; feminine neoliberal subject; sayings and non sayings; post-feminism; health and beauty |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
description |
This research selects as its theme the production of media discourses about beauty and health and its subjectifying ways in the context of our contemporary consumption society, guided by communications and consumption theories, with emphasis on reflections about neoliberalism and biosociality. Our research problem is defined by the following question: How does discursive interactions are constituted in between media discourses about beauty and health, considering the articulations between communication and consumption in the making of the neoliberal subject and in the promotion of biosocialities? To answer that, we develop a discourse analysis having as its empiric object the institutional campaign ―Safe Silicone‖, by Johnson & Johnson, mapping the media convocations which promotes a contemporary subjectivity that constitutes the feminine neoliberal subject. Throughout this work, we also analyse scattered media texts about breast implants and plastic surgery, contextualizing its discursive formation. The theoretical reference is composed by three axes: Communications and Consumption, with Silverstone, Douglas and Isherwood, Hoff and Sodré; Neoliberalism and Post-Feminism, with Dardot and Laval, Boltanski and Chiapello and Elias, Gill and Scharff; and Biopolitcs and Biosociality, with Foucault, Rabinow, Ortega, Hoff and Jarrín. As theoretical-methodological conduct we have the French Discourse Analysis and its notions of saying and sayings and discursive formation. Thus, inspired by the studies by Elias, Gill and Scharff on post-feminism, considered by those authors as gendered neoliberalism, we identify and analyse the convocations aimed at the feminine neoliberal subject found in the ―Safe Silicone‖ campaign. As for the results, we notice that, when positive and optimistic affects are mobilized to inculcate the neoliberal ideology of entrepeneurship, the saying and non sayings of the discourse reveal an infantilized subject who engages in aesthetic labour resignified as feminine empowerment. The media discourses silence the risks of breast implants, providing incomplete information to the patient-consumers who seek the self-production of the body by means of plastic surgery. |
publishDate |
2019 |
dc.date.issued.fl_str_mv |
2019-03-20 |
dc.date.accessioned.fl_str_mv |
2020-07-17T11:55:12Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Lovato, Sabina Ribeiro. Fábrica do corpo neoliberal: ditos e não ditos dos discursos midiáticos sobre beleza e saúde. 2019. [155 f.]. Dissertação ( Programa de Mestrado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, [São Paulo] . |
dc.identifier.uri.fl_str_mv |
http://tede2.espm.br/handle/tede/396 |
identifier_str_mv |
Lovato, Sabina Ribeiro. Fábrica do corpo neoliberal: ditos e não ditos dos discursos midiáticos sobre beleza e saúde. 2019. [155 f.]. Dissertação ( Programa de Mestrado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, [São Paulo] . |
url |
http://tede2.espm.br/handle/tede/396 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.program.fl_str_mv |
1478719854366591830 |
dc.relation.confidence.fl_str_mv |
500 500 600 |
dc.relation.department.fl_str_mv |
-4455193753091852328 |
dc.relation.cnpq.fl_str_mv |
-4056021055502874573 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing |
dc.publisher.program.fl_str_mv |
Programa de Mestrado em Comunicação e Práticas de Consumo |
dc.publisher.initials.fl_str_mv |
ESPM |
dc.publisher.country.fl_str_mv |
Brasil |
dc.publisher.department.fl_str_mv |
ESPM::Pós-Graduação Stricto Sensu |
publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing |
dc.source.none.fl_str_mv |
reponame:Biblioteca Digital de Teses e Dissertações da ESPM instname:Escola Superior de Propaganda e Marketing (ESPM) instacron:ESPM |
instname_str |
Escola Superior de Propaganda e Marketing (ESPM) |
instacron_str |
ESPM |
institution |
ESPM |
reponame_str |
Biblioteca Digital de Teses e Dissertações da ESPM |
collection |
Biblioteca Digital de Teses e Dissertações da ESPM |
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MD5 MD5 MD5 MD5 |
repository.name.fl_str_mv |
Biblioteca Digital de Teses e Dissertações da ESPM - Escola Superior de Propaganda e Marketing (ESPM) |
repository.mail.fl_str_mv |
acervodigital@espm.br||hribeiro@espm.br |
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1796785135547318272 |