Masculinidades plurais, ativismo de marcas e ativismos de consumidores-fãs-fiscais
Ano de defesa: | 2019 |
---|---|
Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | , , , |
Tipo de documento: | Tese |
Tipo de acesso: | Acesso aberto |
Idioma: | por |
Instituição de defesa: |
Escola Superior de Propaganda e Marketing
|
Programa de Pós-Graduação: |
Programa de Doutorado em Comunicação e Práticas de Consumo
|
Departamento: |
ESPM::Pós-Graduação Stricto Sensu
|
País: |
Brasil
|
Palavras-chave em Português: | |
Palavras-chave em Inglês: | |
Área do conhecimento CNPq: | |
Link de acesso: | http://tede2.espm.br/handle/tede/379 |
Resumo: | This thesis had as object of study audiovisual representations of advertising masculinities. We take into consideration for analysis, the processes of communication and consumption mobilized, or in which these representations arise, the visibility regimes articulated by them and the sociocultural reception contexts in which they are inserted. Our main objective was to understand advertising representations of masculinities, understood as man/male drives that escape or impact conventional or hegemonic patterns, both culturally and aesthetically, as well as regarding heteronormativity. From these contexts, our secondary objectives were: a) to analyze social changes regarding masculinities debates and man crossed by mediatization processes; b) identify new visibility regimes in the advertising field, associated with these ambivalent or dissonant media representations; c) problematize the relations established between these two planes, from a non-deterministic point of view or from strict causality; d) reflect on a politicization of/for consumption by advertisers and brands around the gender debate about masculinities; and e) problematize new media consumption practices articulated with perspectives of engaged reception. As for the theoretical contribution, Mônica Machado, Raewyn Connell, Rogério Covaleski, Rose de Melo Rocha, Tânia Hoff among other theorists who contributed to theorize masculinities and politicization through advertising consumption. In methodological terms, we opted for a “social listening”, observing, selecting and analyzing the conversation of subject-consumers around the unfolding of the selected corpus in digital environments. We selected for the corpus advertisements coming from brands of the cosmetic segment, from an interested investigation of commercials, locating the acceptance or the denial of these advertising campaigns and their developments in social media. Among the results, we highlight the “pollination effect” of the analyzed publicities, imagetic, symbolic and sensitive. We also realize that such advertisements reveal brand activism that implies social processes of rethinking masculinities. Still composing the process of this media consumption, we identified the formation of subject-consumers who, while they may be fans of brands, are more aware to their discourses, constituting the dimensions of consumer-fanvigilant and consumer activist. |
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Rocha, Rosamaria Luiza de MeloCarrascoza, João Luís AnzanelloHoff, Tânia Márcia CézarCardoso, Mônica MachadoCovaleski, Rogério Luiz36322769863http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4973780T1&tokenCaptchar=03AGdBq27ti0g0xVDfhZqCU8IpLRiAH-lwihSnRnAOmGaGyIvI2XqpkQvCHeW-yZFApgVWyt50FWzafF_Kwdo33jSsnJDqcZUPdvfA3mR665Fh3vsbc98Jx0llf5ZiIoiqSxXT8GUg8khYeqOM-qvPqLI0suVUwLodX4B1zyZ_nwRPtZFGCbZ8GAq_ZWVe7dLNk_9cRzp5K0qVGAdLCx1mhzW7XzEMYXWqQHQdKqzV8Db_UQokg14ci0sa7ahYn0JArztW3p9PNqKHO_v7ylucuavjN691w5exSbI_T3-uwtpOy_x2cP-QAYaLLPKhPeN5YOsxTnHYQvzqpJT1qXvKgC45vsB2G09965xIHJUmAJ3ocSzJdnDmQyukt3GodnT9OVXq0EDMbWCjHk2MRcgFxhcKOoAgZnjMQwPostinguel, Danilo2020-06-24T17:45:59Z2019-11-13Postinguel, Danilo. Masculinidades plurais, ativismo de marcas e ativismos de consumidores-fãs-fiscais. 2019. [342 f]. Tese ( Programa de Doutorado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, [São Paulo].http://tede2.espm.br/handle/tede/379This thesis had as object of study audiovisual representations of advertising masculinities. We take into consideration for analysis, the processes of communication and consumption mobilized, or in which these representations arise, the visibility regimes articulated by them and the sociocultural reception contexts in which they are inserted. Our main objective was to understand advertising representations of masculinities, understood as man/male drives that escape or impact conventional or hegemonic patterns, both culturally and aesthetically, as well as regarding heteronormativity. From these contexts, our secondary objectives were: a) to analyze social changes regarding masculinities debates and man crossed by mediatization processes; b) identify new visibility regimes in the advertising field, associated with these ambivalent or dissonant media representations; c) problematize the relations established between these two planes, from a non-deterministic point of view or from strict causality; d) reflect on a politicization of/for consumption by advertisers and brands around the gender debate about masculinities; and e) problematize new media consumption practices articulated with perspectives of engaged reception. As for the theoretical contribution, Mônica Machado, Raewyn Connell, Rogério Covaleski, Rose de Melo Rocha, Tânia Hoff among other theorists who contributed to theorize masculinities and politicization through advertising consumption. In methodological terms, we opted for a “social listening”, observing, selecting and analyzing the conversation of subject-consumers around the unfolding of the selected corpus in digital environments. We selected for the corpus advertisements coming from brands of the cosmetic segment, from an interested investigation of commercials, locating the acceptance or the denial of these advertising campaigns and their developments in social media. Among the results, we highlight the “pollination effect” of the analyzed publicities, imagetic, symbolic and sensitive. We also realize that such advertisements reveal brand activism that implies social processes of rethinking masculinities. Still composing the process of this media consumption, we identified the formation of subject-consumers who, while they may be fans of brands, are more aware to their discourses, constituting the dimensions of consumer-fanvigilant and consumer activist.Esta tese contempla como objeto de estudo expressões audiovisuais de masculinidades plurais presentes em campanhas publicitárias. Consideramos nesta análise as dinâmicas de comunicação e de consumo mobilizadas, ou nas quais estas expressões se ancoram, os regimes de visibilidade por elas articulados e os contextos socioculturais de recepção em que se inserem. Nosso objetivo principal foi o de problematizar expressões publicitárias de masculinidades plurais, aqui compreendidas como acionamentos do homem/do masculino que escapam ou tensionam padrões convencionais ou hegemônicos, tanto em termos culturais e estéticos quanto no tocante à heteronormatividade. A partir dessa problematização, nossos objetivos secundários foram: a) radiografar mudanças sociais sobre o debate das masculinidades, do masculino e do homem permeadas por processos de midiatização; b) identificar novos regimes de visibilidade no campo publicitário, associados a essas expressões midiáticas plurais, ambivalentes ou dissonantes; c) problematizar as relações estabelecidas entre estes dois planos, de um ponto de vista não-determinista ou de causalidade estrita; d) refletir sobre uma politização do/para o consumo por parte de anunciantes e das marcas em torno do debate de gênero sobre as masculinidades; e e) problematizar novas dinâmicas de consumo midiático articuladas a perspectivas de recepção ativa e engajada. Quanto à fundamentação teórica, contamos com as contribuições de Mônica Machado, Raewyn Connell, Rogério Covaleski, Rose de Melo Rocha, Tânia Hoff dentre as(os) demais teóricas(os) que contribuíram para pensar as masculinidades e a politização pela via do consumo publicitário. Em termos metodológicos, optamos por uma “auscultação social”, observando, selecionando e analisando a conversação de sujeitos-consumidores em torno da reverberação do corpus selecionado em ambientes digitais e contextos pós-massivos. A partir de uma observação interessada de anúncios publicitários, selecionamos para o corpus produções audiovisuais publicitárias provenientes de marcas do segmento da cosmética e higiene pessoal, localizando a aceitação ou o rechaço a essas campanhas publicitárias e seus desdobramentos em mídias sociais. Entre os resultados aferidos destacamos o “efeito de polinização” efetivado pelas campanhas analisadas, de ordem imagética, simbólica e sensível. Percebemos ainda que tais campanhas revelam um ativismo de marca que considera e reverbera processos sociais de repensar as masculinidades. Compondo a processualidade deste consumo midiático, identificamos ainda a constituição de sujeitos-consumidores que ao mesmo em que podem ser fãs de marcas, são mais críticos e vigilantes dos discursos e posicionamentos das mesmas, constituindo as dimensões do consumidor-fã-fiscal e consumidor ativista.Submitted by Adriana Alves Rodrigues (aalves@espm.br) on 2020-06-24T16:09:33Z No. of bitstreams: 1 DANILO POSTINGUEL.pdf: 11126693 bytes, checksum: dce780537fe339fe44b02536f309640f (MD5)Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2020-06-24T16:12:50Z (GMT) No. of bitstreams: 1 DANILO POSTINGUEL.pdf: 11126693 bytes, checksum: dce780537fe339fe44b02536f309640f (MD5)Approved for entry into archive by Ana Cristina Ropero (ana@espm.br) on 2020-06-24T16:59:28Z (GMT) No. of bitstreams: 1 DANILO POSTINGUEL.pdf: 11126693 bytes, checksum: dce780537fe339fe44b02536f309640f (MD5)Made available in DSpace on 2020-06-24T17:45:59Z (GMT). No. of bitstreams: 1 DANILO POSTINGUEL.pdf: 11126693 bytes, checksum: dce780537fe339fe44b02536f309640f (MD5) Previous issue date: 2019-11-13application/pdfhttp://tede2.espm.br/retrieve/1176/DANILO%20POSTINGUEL.pdf.jpgporEscola Superior de Propaganda e MarketingPrograma de Doutorado em Comunicação e Práticas de ConsumoESPMBrasilESPM::Pós-Graduação Stricto Sensucomunicação e consumo; comunicação publicitária; masculinidades plurais; ativismo de marcas; ativismo de consumidor-fã-fiscalcommunication and consumption; advertising communication; plural masculinities; brand activism; consumer-fan-tax activismCIENCIAS SOCIAIS APLICADAS::COMUNICACAOMasculinidades plurais, ativismo de marcas e ativismos de consumidores-fãs-fiscaisPlural masculinities, brand activism and consumer-fan-tax activisminfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesis-1937750628528865106500500600-4455193753091852328-4056021055502874573info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da ESPMinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMTHUMBNAILDANILO POSTINGUEL.pdf.jpgDANILO POSTINGUEL.pdf.jpgimage/jpeg4184http://tede2.espm.br:8080/tede/bitstream/tede/379/4/DANILO+POSTINGUEL.pdf.jpg65078e78f53ce866cce38a4bb3a652e9MD54TEXTDANILO POSTINGUEL.pdf.txtDANILO POSTINGUEL.pdf.txttext/plain884224http://tede2.espm.br:8080/tede/bitstream/tede/379/3/DANILO+POSTINGUEL.pdf.txt666b9633539e838154253ad725f474a1MD53ORIGINALDANILO POSTINGUEL.pdfDANILO POSTINGUEL.pdfapplication/pdf11126693http://tede2.espm.br:8080/tede/bitstream/tede/379/2/DANILO+POSTINGUEL.pdfdce780537fe339fe44b02536f309640fMD52LICENSElicense.txtlicense.txttext/plain; charset=utf-81912http://tede2.espm.br:8080/tede/bitstream/tede/379/1/license.txt652c58b294e08ded719d10bdbc42f8ceMD51tede/3792024-03-12 11:10:23.953oai:tede2.espm.br: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Biblioteca Digital de Teses e Dissertaçõeshttps://tede2.espm.br/http://tede2.espm.br/oai/requestacervodigital@espm.br||hribeiro@espm.bropendoar:2024-03-12T14:10:23Biblioteca Digital de Teses e Dissertações da ESPM - Escola Superior de Propaganda e Marketing (ESPM)false |
dc.title.por.fl_str_mv |
Masculinidades plurais, ativismo de marcas e ativismos de consumidores-fãs-fiscais |
dc.title.alternative.eng.fl_str_mv |
Plural masculinities, brand activism and consumer-fan-tax activism |
title |
Masculinidades plurais, ativismo de marcas e ativismos de consumidores-fãs-fiscais |
spellingShingle |
Masculinidades plurais, ativismo de marcas e ativismos de consumidores-fãs-fiscais Postinguel, Danilo comunicação e consumo; comunicação publicitária; masculinidades plurais; ativismo de marcas; ativismo de consumidor-fã-fiscal communication and consumption; advertising communication; plural masculinities; brand activism; consumer-fan-tax activism CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
title_short |
Masculinidades plurais, ativismo de marcas e ativismos de consumidores-fãs-fiscais |
title_full |
Masculinidades plurais, ativismo de marcas e ativismos de consumidores-fãs-fiscais |
title_fullStr |
Masculinidades plurais, ativismo de marcas e ativismos de consumidores-fãs-fiscais |
title_full_unstemmed |
Masculinidades plurais, ativismo de marcas e ativismos de consumidores-fãs-fiscais |
title_sort |
Masculinidades plurais, ativismo de marcas e ativismos de consumidores-fãs-fiscais |
author |
Postinguel, Danilo |
author_facet |
Postinguel, Danilo |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Rocha, Rosamaria Luiza de Melo |
dc.contributor.referee1.fl_str_mv |
Carrascoza, João Luís Anzanello |
dc.contributor.referee2.fl_str_mv |
Hoff, Tânia Márcia Cézar |
dc.contributor.referee3.fl_str_mv |
Cardoso, Mônica Machado |
dc.contributor.referee4.fl_str_mv |
Covaleski, Rogério Luiz |
dc.contributor.authorID.fl_str_mv |
36322769863 |
dc.contributor.authorLattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4973780T1&tokenCaptchar=03AGdBq27ti0g0xVDfhZqCU8IpLRiAH-lwihSnRnAOmGaGyIvI2XqpkQvCHeW-yZFApgVWyt50FWzafF_Kwdo33jSsnJDqcZUPdvfA3mR665Fh3vsbc98Jx0llf5ZiIoiqSxXT8GUg8khYeqOM-qvPqLI0suVUwLodX4B1zyZ_nwRPtZFGCbZ8GAq_ZWVe7dLNk_9cRzp5K0qVGAdLCx1mhzW7XzEMYXWqQHQdKqzV8Db_UQokg14ci0sa7ahYn0JArztW3p9PNqKHO_v7ylucuavjN691w5exSbI_T3-uwtpOy_x2cP-QAYaLLPKhPeN5YOsxTnHYQvzqpJT1qXvKgC45vsB2G09965xIHJUmAJ3ocSzJdnDmQyukt3GodnT9OVXq0EDMbWCjHk2MRcgFxhcKOoAgZnjMQw |
dc.contributor.author.fl_str_mv |
Postinguel, Danilo |
contributor_str_mv |
Rocha, Rosamaria Luiza de Melo Carrascoza, João Luís Anzanello Hoff, Tânia Márcia Cézar Cardoso, Mônica Machado Covaleski, Rogério Luiz |
dc.subject.por.fl_str_mv |
comunicação e consumo; comunicação publicitária; masculinidades plurais; ativismo de marcas; ativismo de consumidor-fã-fiscal |
topic |
comunicação e consumo; comunicação publicitária; masculinidades plurais; ativismo de marcas; ativismo de consumidor-fã-fiscal communication and consumption; advertising communication; plural masculinities; brand activism; consumer-fan-tax activism CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
dc.subject.eng.fl_str_mv |
communication and consumption; advertising communication; plural masculinities; brand activism; consumer-fan-tax activism |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
description |
This thesis had as object of study audiovisual representations of advertising masculinities. We take into consideration for analysis, the processes of communication and consumption mobilized, or in which these representations arise, the visibility regimes articulated by them and the sociocultural reception contexts in which they are inserted. Our main objective was to understand advertising representations of masculinities, understood as man/male drives that escape or impact conventional or hegemonic patterns, both culturally and aesthetically, as well as regarding heteronormativity. From these contexts, our secondary objectives were: a) to analyze social changes regarding masculinities debates and man crossed by mediatization processes; b) identify new visibility regimes in the advertising field, associated with these ambivalent or dissonant media representations; c) problematize the relations established between these two planes, from a non-deterministic point of view or from strict causality; d) reflect on a politicization of/for consumption by advertisers and brands around the gender debate about masculinities; and e) problematize new media consumption practices articulated with perspectives of engaged reception. As for the theoretical contribution, Mônica Machado, Raewyn Connell, Rogério Covaleski, Rose de Melo Rocha, Tânia Hoff among other theorists who contributed to theorize masculinities and politicization through advertising consumption. In methodological terms, we opted for a “social listening”, observing, selecting and analyzing the conversation of subject-consumers around the unfolding of the selected corpus in digital environments. We selected for the corpus advertisements coming from brands of the cosmetic segment, from an interested investigation of commercials, locating the acceptance or the denial of these advertising campaigns and their developments in social media. Among the results, we highlight the “pollination effect” of the analyzed publicities, imagetic, symbolic and sensitive. We also realize that such advertisements reveal brand activism that implies social processes of rethinking masculinities. Still composing the process of this media consumption, we identified the formation of subject-consumers who, while they may be fans of brands, are more aware to their discourses, constituting the dimensions of consumer-fanvigilant and consumer activist. |
publishDate |
2019 |
dc.date.issued.fl_str_mv |
2019-11-13 |
dc.date.accessioned.fl_str_mv |
2020-06-24T17:45:59Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/doctoralThesis |
format |
doctoralThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Postinguel, Danilo. Masculinidades plurais, ativismo de marcas e ativismos de consumidores-fãs-fiscais. 2019. [342 f]. Tese ( Programa de Doutorado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, [São Paulo]. |
dc.identifier.uri.fl_str_mv |
http://tede2.espm.br/handle/tede/379 |
identifier_str_mv |
Postinguel, Danilo. Masculinidades plurais, ativismo de marcas e ativismos de consumidores-fãs-fiscais. 2019. [342 f]. Tese ( Programa de Doutorado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, [São Paulo]. |
url |
http://tede2.espm.br/handle/tede/379 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.program.fl_str_mv |
-1937750628528865106 |
dc.relation.confidence.fl_str_mv |
500 500 600 |
dc.relation.department.fl_str_mv |
-4455193753091852328 |
dc.relation.cnpq.fl_str_mv |
-4056021055502874573 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing |
dc.publisher.program.fl_str_mv |
Programa de Doutorado em Comunicação e Práticas de Consumo |
dc.publisher.initials.fl_str_mv |
ESPM |
dc.publisher.country.fl_str_mv |
Brasil |
dc.publisher.department.fl_str_mv |
ESPM::Pós-Graduação Stricto Sensu |
publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing |
dc.source.none.fl_str_mv |
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Escola Superior de Propaganda e Marketing (ESPM) |
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ESPM |
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ESPM |
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Biblioteca Digital de Teses e Dissertações da ESPM |
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Biblioteca Digital de Teses e Dissertações da ESPM |
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Biblioteca Digital de Teses e Dissertações da ESPM - Escola Superior de Propaganda e Marketing (ESPM) |
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acervodigital@espm.br||hribeiro@espm.br |
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