Certificações nas redes de consumo: profissionais de PDV e o Selo Procel nos produtos

Detalhes bibliográficos
Ano de defesa: 2018
Autor(a) principal: Noronha, Matheus Eurico Soares de lattes
Orientador(a): Borges, Fábio Mariano
Banca de defesa: Strehlau, Vivian Iara, César, Vivian Aparecida Blaso Souza Soares
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Escola Superior de Propaganda e Marketing
Programa de Pós-Graduação: Programa de Mestrado Profissional em Comportamento do Consumidor
Departamento: ESPM::Pós-Graduação Stricto Sensu
País: Brasil
Palavras-chave em Português:
certificação; sustentabilidade; consumerismo; comportamento do consumidor; consumo sustentável
Palavras-chave em Inglês:
certification; sustainability; consumerism; consumer behavior; sustainable consumption
Área do conhecimento CNPq:
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
Link de acesso: http://tede2.espm.br/handle/tede/481
Resumo: In a scenario in which political and environmental issues permeate society, several mechanisms are created that contribute to a more conscious and responsible consumption. The certifications appear as a response to the manifestation of the Market, Government and Consumer. With the creation of these certifications to guide the production and consumption spheres, it is understood the need to transmit the information about the functionality of the certifications in a clear and transparent way. Among several certifications currently in the markets, there is the PROCEL-INMETRO certification. What is questioned is the actual knowledge about this certificate. Can the vectors of this information transparently convey to the public what the certificate really means? This dissertation has two main objectives: To identify how point-of-sale professionals are informed about the certificate; check how these professionals transmit information about the certificate at the time of sale. In order to meet the objectives of the study, a qualitative research was carried out with 35 retail store sellers from the regions of Praia Grande, São Paulo and Guarulhos. Sellers presented the different ways they learned about the certificate and relevance when transmitting the information they possessed from the certificate.
id ESPM_c6bfbb1d7a30c560b662be519b6ca524
oai_identifier_str oai:tede2.espm.br:tede/481
network_acronym_str ESPM
network_name_str Biblioteca Digital de Teses e Dissertações da ESPM
repository_id_str
spelling Borges, Fábio MarianoStrehlau, Vivian IaraCésar, Vivian Aparecida Blaso Souza Soares337.614.658-66http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K8932099Z4&tokenCaptchar=03AGdBq24LAB1WCqZVC2nKujTX3T3YVJHM6rL3oxMBFS9b--_5RkKZg57Cycg5UATWlpKOFz71-IPg7RMKtHwie06DPuWPmnWY57WioIyfTfHjEs-ydFvYZ5nZ5OiAB9nkDZnQ79LMT39t0XIJsNIQJf7lRVjzFZYZZ7owByRbR3ea3KEpRbE7LCcjDrGSKHc2o9OEi5f56MFNmkYZxnZaQdSfsxGif_BIKSb5oTqZ5JmNn2IZ0bsELe5OvyKucUsnaVkOPQI2pVLgXOPfQrFI1LNLQUcZjfmUK6OhubquXOKhldBkcShuwkTVaOzvJH0_FLIg5WM6H7p9p6sbeIPu2eOJ51lgdGcMfpCLPPuUWHcNZXrdTmMDpzBzfo3d1PjlNdBsBaRpgtrxdp6g1qc7kJGEfaIuhQK9R-5REUVTrZ5eUN_koIYZurZ9ZD2v_1jUeppapKMRDgv9Noronha, Matheus Eurico Soares de2020-10-23T13:09:03Z2018-12-07Noronha, Matheus Eurico Soares de. Certificações nas redes de consumo: profissionais de PDV e o Selo Procel nos produtos. 2018. [94 f.]. Dissertação ( Programa de Mestrado Profissional em Comportamento do Consumidor) - Escola Superior de Propaganda e Marketing, [São Paulo] .http://tede2.espm.br/handle/tede/481In a scenario in which political and environmental issues permeate society, several mechanisms are created that contribute to a more conscious and responsible consumption. The certifications appear as a response to the manifestation of the Market, Government and Consumer. With the creation of these certifications to guide the production and consumption spheres, it is understood the need to transmit the information about the functionality of the certifications in a clear and transparent way. Among several certifications currently in the markets, there is the PROCEL-INMETRO certification. What is questioned is the actual knowledge about this certificate. Can the vectors of this information transparently convey to the public what the certificate really means? This dissertation has two main objectives: To identify how point-of-sale professionals are informed about the certificate; check how these professionals transmit information about the certificate at the time of sale. In order to meet the objectives of the study, a qualitative research was carried out with 35 retail store sellers from the regions of Praia Grande, São Paulo and Guarulhos. Sellers presented the different ways they learned about the certificate and relevance when transmitting the information they possessed from the certificate.Em um cenário em que questões políticas e ambientais permeiam a sociedade, são criados diversos mecanismos que contribuem para um consumo mais consciente e responsável. As certificações aparecem como resposta à manifestação do Mercado, Governo e Consumidor. Com a criação destas certificações para orientar as esferas de produção e consumo, compreende-se a necessidade de transmitir a informação sobre a funcionalidade das certificações de forma clara e transparente. Entre diversas certificações atualmente nos mercados, existe a certificação PROCEL-INMETRO. O que se questiona é o real conhecimento sobre esse certificado. Os vetores dessa informação conseguem transmitir ao público de forma transparente o que realmente significa o certificado? Esta dissertação tem dois objetivos principais: Identificar como os profissionais de ponto de venda se informam sobre o certificado; verificar como estes profissionais transmitem a informação sobre o certificado no momento de venda. Para atender os objetivos do trabalho foi realizada uma pesquisa qualitativa com 35 vendedores de lojas de varejo das regiões de Praia Grande, São Paulo e Guarulhos. Os vendedores apresentaram as diferentes formas de como aprenderam sobre o certificado e a relevância ao transmitir a informação que possuíam do certificado.Submitted by Adriana Alves Rodrigues (aalves@espm.br) on 2020-09-16T13:49:08Z No. of bitstreams: 1 Matheus Eurico Soares de Noronha.pdf: 1211649 bytes, checksum: 6345d5213fc21161ab81044c14778e3f (MD5)Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2020-09-16T13:50:54Z (GMT) No. of bitstreams: 1 Matheus Eurico Soares de Noronha.pdf: 1211649 bytes, checksum: 6345d5213fc21161ab81044c14778e3f (MD5)Approved for entry into archive by Debora Cristina Bonfim Aquarone (deborabonfim@espm.br) on 2020-09-16T13:56:37Z (GMT) No. of bitstreams: 1 Matheus Eurico Soares de Noronha.pdf: 1211649 bytes, checksum: 6345d5213fc21161ab81044c14778e3f (MD5)Made available in DSpace on 2020-10-23T13:09:03Z (GMT). No. of bitstreams: 1 Matheus Eurico Soares de Noronha.pdf: 1211649 bytes, checksum: 6345d5213fc21161ab81044c14778e3f (MD5) Previous issue date: 2018-12-07application/pdfhttp://tede2.espm.br/retrieve/1590/Matheus%20Eurico%20Soares%20de%20Noronha.pdf.jpgporEscola Superior de Propaganda e MarketingPrograma de Mestrado Profissional em Comportamento do ConsumidorESPMBrasilESPM::Pós-Graduação Stricto Sensucertificação; sustentabilidade; consumerismo; comportamento do consumidor; consumo sustentávelcertification; sustainability; consumerism; consumer behavior; sustainable consumptionCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOCertificações nas redes de consumo: profissionais de PDV e o Selo Procel nos produtosConsumer network certifications: PDV professionals and the Procel seal on productsinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis-5003969050085565866500500600-44551937530918523288024035432632778221info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da ESPMinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMTHUMBNAILMatheus Eurico Soares de Noronha.pdf.jpgMatheus Eurico Soares de Noronha.pdf.jpgimage/jpeg4400http://tede2.espm.br:8080/tede/bitstream/tede/481/4/Matheus+Eurico+Soares+de+Noronha.pdf.jpg11864598092478e85aaf431165a3d490MD54TEXTMatheus Eurico Soares de Noronha.pdf.txtMatheus Eurico Soares de Noronha.pdf.txttext/plain177759http://tede2.espm.br:8080/tede/bitstream/tede/481/3/Matheus+Eurico+Soares+de+Noronha.pdf.txt91cedd4046cd3b4eff014f4630103e1cMD53ORIGINALMatheus Eurico Soares de Noronha.pdfMatheus Eurico Soares de Noronha.pdfapplication/pdf1211649http://tede2.espm.br:8080/tede/bitstream/tede/481/2/Matheus+Eurico+Soares+de+Noronha.pdf6345d5213fc21161ab81044c14778e3fMD52LICENSElicense.txtlicense.txttext/plain; charset=utf-81912http://tede2.espm.br:8080/tede/bitstream/tede/481/1/license.txt652c58b294e08ded719d10bdbc42f8ceMD51tede/4812020-10-24 02:00:20.169oai:tede2.espm.br: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Biblioteca Digital de Teses e Dissertaçõeshttps://tede2.espm.br/http://tede2.espm.br/oai/requestacervodigital@espm.br||hribeiro@espm.bropendoar:2020-10-24T04:00:20Biblioteca Digital de Teses e Dissertações da ESPM - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.por.fl_str_mv Certificações nas redes de consumo: profissionais de PDV e o Selo Procel nos produtos
dc.title.alternative.eng.fl_str_mv Consumer network certifications: PDV professionals and the Procel seal on products
title Certificações nas redes de consumo: profissionais de PDV e o Selo Procel nos produtos
spellingShingle Certificações nas redes de consumo: profissionais de PDV e o Selo Procel nos produtos
Noronha, Matheus Eurico Soares de
certificação; sustentabilidade; consumerismo; comportamento do consumidor; consumo sustentável
certification; sustainability; consumerism; consumer behavior; sustainable consumption
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
title_short Certificações nas redes de consumo: profissionais de PDV e o Selo Procel nos produtos
title_full Certificações nas redes de consumo: profissionais de PDV e o Selo Procel nos produtos
title_fullStr Certificações nas redes de consumo: profissionais de PDV e o Selo Procel nos produtos
title_full_unstemmed Certificações nas redes de consumo: profissionais de PDV e o Selo Procel nos produtos
title_sort Certificações nas redes de consumo: profissionais de PDV e o Selo Procel nos produtos
author Noronha, Matheus Eurico Soares de
author_facet Noronha, Matheus Eurico Soares de
author_role author
dc.contributor.advisor1.fl_str_mv Borges, Fábio Mariano
dc.contributor.referee1.fl_str_mv Strehlau, Vivian Iara
dc.contributor.referee2.fl_str_mv César, Vivian Aparecida Blaso Souza Soares
dc.contributor.authorID.fl_str_mv 337.614.658-66
dc.contributor.authorLattes.fl_str_mv http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K8932099Z4&tokenCaptchar=03AGdBq24LAB1WCqZVC2nKujTX3T3YVJHM6rL3oxMBFS9b--_5RkKZg57Cycg5UATWlpKOFz71-IPg7RMKtHwie06DPuWPmnWY57WioIyfTfHjEs-ydFvYZ5nZ5OiAB9nkDZnQ79LMT39t0XIJsNIQJf7lRVjzFZYZZ7owByRbR3ea3KEpRbE7LCcjDrGSKHc2o9OEi5f56MFNmkYZxnZaQdSfsxGif_BIKSb5oTqZ5JmNn2IZ0bsELe5OvyKucUsnaVkOPQI2pVLgXOPfQrFI1LNLQUcZjfmUK6OhubquXOKhldBkcShuwkTVaOzvJH0_FLIg5WM6H7p9p6sbeIPu2eOJ51lgdGcMfpCLPPuUWHcNZXrdTmMDpzBzfo3d1PjlNdBsBaRpgtrxdp6g1qc7kJGEfaIuhQK9R-5REUVTrZ5eUN_koIYZurZ9ZD2v_1jUeppapKMRDgv9
dc.contributor.author.fl_str_mv Noronha, Matheus Eurico Soares de
contributor_str_mv Borges, Fábio Mariano
Strehlau, Vivian Iara
César, Vivian Aparecida Blaso Souza Soares
dc.subject.por.fl_str_mv certificação; sustentabilidade; consumerismo; comportamento do consumidor; consumo sustentável
topic certificação; sustentabilidade; consumerismo; comportamento do consumidor; consumo sustentável
certification; sustainability; consumerism; consumer behavior; sustainable consumption
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
dc.subject.eng.fl_str_mv certification; sustainability; consumerism; consumer behavior; sustainable consumption
dc.subject.cnpq.fl_str_mv CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
description In a scenario in which political and environmental issues permeate society, several mechanisms are created that contribute to a more conscious and responsible consumption. The certifications appear as a response to the manifestation of the Market, Government and Consumer. With the creation of these certifications to guide the production and consumption spheres, it is understood the need to transmit the information about the functionality of the certifications in a clear and transparent way. Among several certifications currently in the markets, there is the PROCEL-INMETRO certification. What is questioned is the actual knowledge about this certificate. Can the vectors of this information transparently convey to the public what the certificate really means? This dissertation has two main objectives: To identify how point-of-sale professionals are informed about the certificate; check how these professionals transmit information about the certificate at the time of sale. In order to meet the objectives of the study, a qualitative research was carried out with 35 retail store sellers from the regions of Praia Grande, São Paulo and Guarulhos. Sellers presented the different ways they learned about the certificate and relevance when transmitting the information they possessed from the certificate.
publishDate 2018
dc.date.issued.fl_str_mv 2018-12-07
dc.date.accessioned.fl_str_mv 2020-10-23T13:09:03Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.citation.fl_str_mv Noronha, Matheus Eurico Soares de. Certificações nas redes de consumo: profissionais de PDV e o Selo Procel nos produtos. 2018. [94 f.]. Dissertação ( Programa de Mestrado Profissional em Comportamento do Consumidor) - Escola Superior de Propaganda e Marketing, [São Paulo] .
dc.identifier.uri.fl_str_mv http://tede2.espm.br/handle/tede/481
identifier_str_mv Noronha, Matheus Eurico Soares de. Certificações nas redes de consumo: profissionais de PDV e o Selo Procel nos produtos. 2018. [94 f.]. Dissertação ( Programa de Mestrado Profissional em Comportamento do Consumidor) - Escola Superior de Propaganda e Marketing, [São Paulo] .
url http://tede2.espm.br/handle/tede/481
dc.language.iso.fl_str_mv por
language por
dc.relation.program.fl_str_mv -5003969050085565866
dc.relation.confidence.fl_str_mv 500
500
600
dc.relation.department.fl_str_mv -4455193753091852328
dc.relation.cnpq.fl_str_mv 8024035432632778221
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing
dc.publisher.program.fl_str_mv Programa de Mestrado Profissional em Comportamento do Consumidor
dc.publisher.initials.fl_str_mv ESPM
dc.publisher.country.fl_str_mv Brasil
dc.publisher.department.fl_str_mv ESPM::Pós-Graduação Stricto Sensu
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing
dc.source.none.fl_str_mv reponame:Biblioteca Digital de Teses e Dissertações da ESPM
instname:Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
instname_str Escola Superior de Propaganda e Marketing (ESPM)
instacron_str ESPM
institution ESPM
reponame_str Biblioteca Digital de Teses e Dissertações da ESPM
collection Biblioteca Digital de Teses e Dissertações da ESPM
bitstream.url.fl_str_mv http://tede2.espm.br:8080/tede/bitstream/tede/481/4/Matheus+Eurico+Soares+de+Noronha.pdf.jpg
http://tede2.espm.br:8080/tede/bitstream/tede/481/3/Matheus+Eurico+Soares+de+Noronha.pdf.txt
http://tede2.espm.br:8080/tede/bitstream/tede/481/2/Matheus+Eurico+Soares+de+Noronha.pdf
http://tede2.espm.br:8080/tede/bitstream/tede/481/1/license.txt
bitstream.checksum.fl_str_mv 11864598092478e85aaf431165a3d490
91cedd4046cd3b4eff014f4630103e1c
6345d5213fc21161ab81044c14778e3f
652c58b294e08ded719d10bdbc42f8ce
bitstream.checksumAlgorithm.fl_str_mv MD5
MD5
MD5
MD5
repository.name.fl_str_mv Biblioteca Digital de Teses e Dissertações da ESPM - Escola Superior de Propaganda e Marketing (ESPM)
repository.mail.fl_str_mv acervodigital@espm.br||hribeiro@espm.br
_version_ 1796785135615475712

Registros relacionados