Comunicação, consumo e envelhecimento prét-á-porter : Jane Fonda e o ideal de envelhecimento bem-sucedido

• Ano de defesa: 2017
• Autor(a) principal: Terenzzo, Kareen Regina
• Orientador(a): Castro, Gisela Grangeiro da Silva
• Banca de defesa: Casadei, Eliza Bachega, Enne, Ana Lucia
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Escola Superior de Propaganda e Marketing
• Programa de Pós-Graduação: Programa de Mestrado em Comunicação e Práticas de Consumo
• Departamento: ESPM::Pós-Graduação Stricto Sensu
• País: Brasil
• Palavras-chave em Português: comunicação e consumo; subjetividades; envelhecimento feminino; envelhecimento prêt-à-porter; Jane Fonda
• Palavras-chave em Inglês: communication and consumption; subjectivities; female aging; prêt-à-porter aging; Jane Fonda
• Área do conhecimento CNPq: CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: http://tede2.espm.br/handle/tede/262

This research has the theme of female aging in contemporary times: the debate on the subject and its growing media presence through based on assumptions that attribute the responsibility of "aging well" to the self-management of the individual. It is a pedagogy of behaviors that will utter lifestyles and ways to age successfully. From the representations in the media that not take into account the aging in their differences and diversities, we use the term "ready-to-wear aging", to designate an aging model idealized to serve all women, indiscriminately. We understand that this ideal of aging has its basis in the spirit of time in the historical interface that the transformations of modernity and its interconnections between communication and consumption, which alt ered the way of living and consuming. To anchor our research, we chose as empirical object the actress and celebrity Jane Fonda, that turned into author of self-help and is willing to serve as a model for what she calls "the third act of life "- a self-management project to age" well "and" live life fully "in the maturity. The research is supported by three main axes: communication and consumption, subjectivities and female aging. The discussion is based on the contributions of the cultural studies, from celebrity studies; aging studies; feminist studies and studies that relate communication, consumption and entertainment to critically analyze the empirical corpus selected. From the reflective analysis we present a selection of materials in which Fonda appears as a mentor and model of aging considered "successful" based on the youth imperative and the project of self-management of the modern self. In conclusion, Jane Fonda's trajectory is presented in in harmony with capitalism - its socioeconomic configuration of neoliberal society - and the social project based on the management of the "entrepreneurial self".