Comunicação, consumo e ética: as telenovelas da Rede Globo e a construção da virtude moral evangélica
Ano de defesa: | 2014 |
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Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | , |
Tipo de documento: | Dissertação |
Tipo de acesso: | Acesso aberto |
Idioma: | por |
Instituição de defesa: |
Associação Escola Superior de Propaganda e Marketing
|
Programa de Pós-Graduação: |
Programa em Comunicação e Práticas de Consumo da ESPM
|
Departamento: |
Comunicação
|
País: |
BR
|
Palavras-chave em Português: | |
Palavras-chave em Inglês: | |
Área do conhecimento CNPq: | |
Link de acesso: | http://tede2.espm.br/handle/tede/140 |
Resumo: | The continuous growth of the Evangelical churches in Brazil has been contributing to an increasing number of faithful and the space that they occupy on the fabric of the Brazilian society. Such an advance, to some extent, contributes to the fact that this religious group has been spreading its doctrines, with its ethical and moral values, throughout the different levels of our society. This fact can be noticed on the political, economical and social areas. Taking as departing points, the studies on the Theory of Mediations and reception, added by the research on the consuming we propose to study the reception processes of the TV Novels produced by TV Globo by its evangelical audiences. We intend to pursue a theoretical-methodological approach that will take us to a better understanding of such relationship between the Globo TV novels productions and the evangelical audiences. For this reason, we have worked with insights of authors such as Baccega, Chauí, Escosteguy, Hall, Jacks, Kant, Lopes, Marcondes, Martín-Barbero, Motter and Orozco-Gómez. The research takes as corpus the evangelical universe, but at the same time, for the sake of narrowing our study group, we decided to focus on the Pentecostal and neo-Pentecostal segments of the evangelical universe. The method that was used on the empirical study was designed and implemented with the aim of getting closer to the subject of our studies, making it possible to analyze the processes of macro and micro mediation proposed by Orozco-Gómez, and also taking into account both the environment of the Church and the home of these social actors as local mediations between imposition of ethical and moral meanings and practices of reception of Rede Globo TV Novels. |
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Peres Neto, LuizBaccega, Maria AparecidaCPF:25938657849http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4783987T6Miklos, Jorgehttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4732180D9CPF:13562365888http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4415877P7Chioccola, Fabrizzio Saitta2016-10-13T14:10:45Z2014-04-222014-03-26CHIOCCOLA, Fabrizzio Saitta. Communication, and consumer ethics: Rede Globo telenovelas and the construction of moral virtue evangelical. 2014. 115 f. Dissertação (Mestrado em Comunicação) - Associação Escola Superior de Propaganda e Marketing, São Paulo, 2014.http://tede2.espm.br/handle/tede/140The continuous growth of the Evangelical churches in Brazil has been contributing to an increasing number of faithful and the space that they occupy on the fabric of the Brazilian society. Such an advance, to some extent, contributes to the fact that this religious group has been spreading its doctrines, with its ethical and moral values, throughout the different levels of our society. This fact can be noticed on the political, economical and social areas. Taking as departing points, the studies on the Theory of Mediations and reception, added by the research on the consuming we propose to study the reception processes of the TV Novels produced by TV Globo by its evangelical audiences. We intend to pursue a theoretical-methodological approach that will take us to a better understanding of such relationship between the Globo TV novels productions and the evangelical audiences. For this reason, we have worked with insights of authors such as Baccega, Chauí, Escosteguy, Hall, Jacks, Kant, Lopes, Marcondes, Martín-Barbero, Motter and Orozco-Gómez. The research takes as corpus the evangelical universe, but at the same time, for the sake of narrowing our study group, we decided to focus on the Pentecostal and neo-Pentecostal segments of the evangelical universe. The method that was used on the empirical study was designed and implemented with the aim of getting closer to the subject of our studies, making it possible to analyze the processes of macro and micro mediation proposed by Orozco-Gómez, and also taking into account both the environment of the Church and the home of these social actors as local mediations between imposition of ethical and moral meanings and practices of reception of Rede Globo TV Novels.O crescente avanço da presença de igrejas evangélicas no Brasil vem contribuindo para o aumento no número de fiéis que compõem o tecido social brasileiro. Tal avanço, em certa medida, colabora para que as doutrinas evangélicas tenham os seus valores morais e éticos difundidos de maneira ampla nos mais diferentes âmbitos da sociedade, seja na esfera política, econômica ou social. Tomamos como fundamento os estudos de recepção e a teoria das mediações, aliados aos estudos de consumo propomos estudar os processos de recepção de telenovelas da Rede Globo por evangélicos. Pretendemos percorrer um caminho teórico-metodológico que nos permita compreender melhor esta relação. Para isso, serão utilizados autores como Baccega, Chauí, Escosteguy, Hall, Jacks, Kant, Lopes, Marcondes, Martín-Barbero, Motter e Orozco-Gómez. A pesquisa tem como corpus o universo evangélico, porém, por uma questão de recorte, optamos por trabalhar com pentecostais e neopentecostais. O método utilizado no estudo empírico foi pensado e executado objetivando a aproximação com o objeto, tornando assim possível analisar os processos de macro e micromediações, propostos por Orozco-Gómez. Consideramos respectivamente o ambiente da Igreja e o lar destes atores sociais como locais de mediações entre imposição de sentidos éticos, morais e as práticas de recepção de telenovelas da Rede Globo.Made available in DSpace on 2016-10-13T14:10:45Z (GMT). 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dc.title.por.fl_str_mv |
Comunicação, consumo e ética: as telenovelas da Rede Globo e a construção da virtude moral evangélica |
dc.title.alternative.eng.fl_str_mv |
Communication, and consumer ethics: Rede Globo telenovelas and the construction of moral virtue evangelical |
title |
Comunicação, consumo e ética: as telenovelas da Rede Globo e a construção da virtude moral evangélica |
spellingShingle |
Comunicação, consumo e ética: as telenovelas da Rede Globo e a construção da virtude moral evangélica Chioccola, Fabrizzio Saitta comunicação e consumo telenovela religião moral ética communication and consumption telenovela religion moral ethics CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
title_short |
Comunicação, consumo e ética: as telenovelas da Rede Globo e a construção da virtude moral evangélica |
title_full |
Comunicação, consumo e ética: as telenovelas da Rede Globo e a construção da virtude moral evangélica |
title_fullStr |
Comunicação, consumo e ética: as telenovelas da Rede Globo e a construção da virtude moral evangélica |
title_full_unstemmed |
Comunicação, consumo e ética: as telenovelas da Rede Globo e a construção da virtude moral evangélica |
title_sort |
Comunicação, consumo e ética: as telenovelas da Rede Globo e a construção da virtude moral evangélica |
author |
Chioccola, Fabrizzio Saitta |
author_facet |
Chioccola, Fabrizzio Saitta |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Peres Neto, Luiz |
dc.contributor.referee1.fl_str_mv |
Baccega, Maria Aparecida |
dc.contributor.referee1ID.fl_str_mv |
CPF:25938657849 |
dc.contributor.referee1Lattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4783987T6 |
dc.contributor.referee2.fl_str_mv |
Miklos, Jorge |
dc.contributor.referee2Lattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4732180D9 |
dc.contributor.authorID.fl_str_mv |
CPF:13562365888 |
dc.contributor.authorLattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4415877P7 |
dc.contributor.author.fl_str_mv |
Chioccola, Fabrizzio Saitta |
contributor_str_mv |
Peres Neto, Luiz Baccega, Maria Aparecida Miklos, Jorge |
dc.subject.por.fl_str_mv |
comunicação e consumo telenovela religião moral ética |
topic |
comunicação e consumo telenovela religião moral ética communication and consumption telenovela religion moral ethics CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
dc.subject.eng.fl_str_mv |
communication and consumption telenovela religion moral ethics |
dc.subject.cnpq.fl_str_mv |
CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
description |
The continuous growth of the Evangelical churches in Brazil has been contributing to an increasing number of faithful and the space that they occupy on the fabric of the Brazilian society. Such an advance, to some extent, contributes to the fact that this religious group has been spreading its doctrines, with its ethical and moral values, throughout the different levels of our society. This fact can be noticed on the political, economical and social areas. Taking as departing points, the studies on the Theory of Mediations and reception, added by the research on the consuming we propose to study the reception processes of the TV Novels produced by TV Globo by its evangelical audiences. We intend to pursue a theoretical-methodological approach that will take us to a better understanding of such relationship between the Globo TV novels productions and the evangelical audiences. For this reason, we have worked with insights of authors such as Baccega, Chauí, Escosteguy, Hall, Jacks, Kant, Lopes, Marcondes, Martín-Barbero, Motter and Orozco-Gómez. The research takes as corpus the evangelical universe, but at the same time, for the sake of narrowing our study group, we decided to focus on the Pentecostal and neo-Pentecostal segments of the evangelical universe. The method that was used on the empirical study was designed and implemented with the aim of getting closer to the subject of our studies, making it possible to analyze the processes of macro and micro mediation proposed by Orozco-Gómez, and also taking into account both the environment of the Church and the home of these social actors as local mediations between imposition of ethical and moral meanings and practices of reception of Rede Globo TV Novels. |
publishDate |
2014 |
dc.date.available.fl_str_mv |
2014-04-22 |
dc.date.issued.fl_str_mv |
2014-03-26 |
dc.date.accessioned.fl_str_mv |
2016-10-13T14:10:45Z |
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info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/masterThesis |
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masterThesis |
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publishedVersion |
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CHIOCCOLA, Fabrizzio Saitta. Communication, and consumer ethics: Rede Globo telenovelas and the construction of moral virtue evangelical. 2014. 115 f. Dissertação (Mestrado em Comunicação) - Associação Escola Superior de Propaganda e Marketing, São Paulo, 2014. |
dc.identifier.uri.fl_str_mv |
http://tede2.espm.br/handle/tede/140 |
identifier_str_mv |
CHIOCCOLA, Fabrizzio Saitta. Communication, and consumer ethics: Rede Globo telenovelas and the construction of moral virtue evangelical. 2014. 115 f. Dissertação (Mestrado em Comunicação) - Associação Escola Superior de Propaganda e Marketing, São Paulo, 2014. |
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