Corporate venture capital: common practices and different approaches cases research of Arezzo&Co’s ZZ Ventures and LVMH’s LVMH Luxury Ventures

Detalhes bibliográficos
Ano de defesa: 2022
Autor(a) principal: Parnes, Paula
Orientador(a): Prado Júnior, Sérvio Túlio
Banca de defesa: Não Informado pela instituição
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: eng
Instituição de defesa: Não Informado pela instituição
Programa de Pós-Graduação: Não Informado pela instituição
Departamento: Não Informado pela instituição
País: Não Informado pela instituição
Palavras-chave em Português:
Gestão
Estratégia
Inovação
Varejo
Moda
Palavras-chave em Inglês:
Corporate venture capital
Management
Strategy
Innovation
Brazil
Arezzo&Co
ZZ Ventures (ZZV)
LVMH
LVMH Luxury Ventures
Retail
Fashion
Link de acesso: https://hdl.handle.net/10438/31820
Resumo: This paper aims to address common threads to creating a corporate venture capital and uses to exemplify two cases research: Arezzo&Co’s ZZ Ventures and LVMH’s LVMH Luxury Ventures. As such, the paper examines, first, how corporate venturing is a growing trend worldwide and uses qualitative and quantitative indicators to do so. Second, the study identifies what indicators are primordial in shaping a corporate venture unit within a company and does so by elaborating potential best practices to be used and considered when structuring said unit. Third, the paper then deep dives into two cases research, ZZ Ventures by Arezzo&Co and LVMH Luxury Ventures by LVMH, and details how said units came to be implemented. Comparative analysis of different CVCs were developed as to provoke the reader in understanding different manners of implementing such nucleus and imagine impacts each one might have within a specific corporation. After an in-depth analysis of the implementation process of a corporate venture capital nucleus, it can be said to be beneficial for the company, both in practical results as in the market’s opinion.
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spelling Parnes, PaulaEscolas::EAESPGelis Filho, AntonioOliveira Júnior, Moacir de MirandaPrado Júnior, Sérvio Túlio2022-04-12T19:56:33Z2022-04-12T19:56:33Z2022-03-16https://hdl.handle.net/10438/31820This paper aims to address common threads to creating a corporate venture capital and uses to exemplify two cases research: Arezzo&Co’s ZZ Ventures and LVMH’s LVMH Luxury Ventures. As such, the paper examines, first, how corporate venturing is a growing trend worldwide and uses qualitative and quantitative indicators to do so. Second, the study identifies what indicators are primordial in shaping a corporate venture unit within a company and does so by elaborating potential best practices to be used and considered when structuring said unit. Third, the paper then deep dives into two cases research, ZZ Ventures by Arezzo&Co and LVMH Luxury Ventures by LVMH, and details how said units came to be implemented. Comparative analysis of different CVCs were developed as to provoke the reader in understanding different manners of implementing such nucleus and imagine impacts each one might have within a specific corporation. After an in-depth analysis of the implementation process of a corporate venture capital nucleus, it can be said to be beneficial for the company, both in practical results as in the market’s opinion.Este artigo tem como objetivo abordar tópicos comuns para a criação de um corporate venture capital e usa de dois casos para exemplificar a pesquisa: o ZZ Ventures da Arezzo&Co, e o LVMH Luxury Ventures da LVMH. Como tal, o artigo examina, em primeiro lugar, como o empreendedorismo corporativo é uma tendência crescente em todo o mundo e usa indicadores qualitativos e quantitativos para fazêlo. Em segundo lugar, o estudo identifica quais indicadores são primordiais na formação de uma unidade de empreendimento corporativo dentro de uma empresa e o faz elaborando potenciais melhores práticas a serem utilizadas e consideradas na estruturação dessa unidade. Em terceiro lugar, o artigo então mergulha fundo em duas pesquisas de casos, ZZ Ventures da Arezzo&Co e LVMH Luxury Ventures da LVMH, e detalha como essas unidades passaram a ser implementadas. Foram desenvolvidas análises comparativas de diferentes CVCs para provocar o leitor na compreensão de diferentes formas de implementação desse núcleo e imaginar impactos que cada um possa ter dentro de uma corporação específica. Após uma análise aprofundada do processo de implementação de um núcleo de capital de risco corporativo, pode-se dizer que é benéfico para a empresa, tanto em resultados práticos quanto na opinião do mercado.engCorporate venture capitalManagementStrategyInnovationBrazilArezzo&CoZZ Ventures (ZZV)LVMHLVMH Luxury VenturesRetailFashionGestãoEstratégiaInovaçãoVarejoModaAdministração de empresasCapital de riscoSociedades comerciais - FinançasFinançasArezzo&CoLVMH Moët Hennessy Louis Vuitton SECorporate venture capital: common practices and different approaches cases research of Arezzo&Co’s ZZ Ventures and LVMH’s LVMH Luxury Venturesinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVORIGINALCORPORATE VENTURE CAPITAL COMMON PRACTICES AND DIFFERENT APPROACHES.pdfCORPORATE VENTURE CAPITAL COMMON PRACTICES AND DIFFERENT 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
dc.title.eng.fl_str_mv Corporate venture capital: common practices and different approaches cases research of Arezzo&Co’s ZZ Ventures and LVMH’s LVMH Luxury Ventures
title Corporate venture capital: common practices and different approaches cases research of Arezzo&Co’s ZZ Ventures and LVMH’s LVMH Luxury Ventures
spellingShingle Corporate venture capital: common practices and different approaches cases research of Arezzo&Co’s ZZ Ventures and LVMH’s LVMH Luxury Ventures
Parnes, Paula
Corporate venture capital
Management
Strategy
Innovation
Brazil
Arezzo&Co
ZZ Ventures (ZZV)
LVMH
LVMH Luxury Ventures
Retail
Fashion
Gestão
Estratégia
Inovação
Varejo
Moda
Administração de empresas
Capital de risco
Sociedades comerciais - Finanças
Finanças
Arezzo&Co
LVMH Moët Hennessy Louis Vuitton SE
title_short Corporate venture capital: common practices and different approaches cases research of Arezzo&Co’s ZZ Ventures and LVMH’s LVMH Luxury Ventures
title_full Corporate venture capital: common practices and different approaches cases research of Arezzo&Co’s ZZ Ventures and LVMH’s LVMH Luxury Ventures
title_fullStr Corporate venture capital: common practices and different approaches cases research of Arezzo&Co’s ZZ Ventures and LVMH’s LVMH Luxury Ventures
title_full_unstemmed Corporate venture capital: common practices and different approaches cases research of Arezzo&Co’s ZZ Ventures and LVMH’s LVMH Luxury Ventures
title_sort Corporate venture capital: common practices and different approaches cases research of Arezzo&Co’s ZZ Ventures and LVMH’s LVMH Luxury Ventures
author Parnes, Paula
author_facet Parnes, Paula
author_role author
dc.contributor.unidadefgv.por.fl_str_mv Escolas::EAESP
dc.contributor.member.none.fl_str_mv Gelis Filho, Antonio
Oliveira Júnior, Moacir de Miranda
dc.contributor.author.fl_str_mv Parnes, Paula
dc.contributor.advisor1.fl_str_mv Prado Júnior, Sérvio Túlio
contributor_str_mv Prado Júnior, Sérvio Túlio
dc.subject.eng.fl_str_mv Corporate venture capital
Management
Strategy
Innovation
Brazil
Arezzo&Co
ZZ Ventures (ZZV)
LVMH
LVMH Luxury Ventures
Retail
Fashion
topic Corporate venture capital
Management
Strategy
Innovation
Brazil
Arezzo&Co
ZZ Ventures (ZZV)
LVMH
LVMH Luxury Ventures
Retail
Fashion
Gestão
Estratégia
Inovação
Varejo
Moda
Administração de empresas
Capital de risco
Sociedades comerciais - Finanças
Finanças
Arezzo&Co
LVMH Moët Hennessy Louis Vuitton SE
dc.subject.por.fl_str_mv Gestão
Estratégia
Inovação
Varejo
Moda
dc.subject.area.por.fl_str_mv Administração de empresas
dc.subject.bibliodata.por.fl_str_mv Capital de risco
Sociedades comerciais - Finanças
Finanças
Arezzo&Co
LVMH Moët Hennessy Louis Vuitton SE
description This paper aims to address common threads to creating a corporate venture capital and uses to exemplify two cases research: Arezzo&Co’s ZZ Ventures and LVMH’s LVMH Luxury Ventures. As such, the paper examines, first, how corporate venturing is a growing trend worldwide and uses qualitative and quantitative indicators to do so. Second, the study identifies what indicators are primordial in shaping a corporate venture unit within a company and does so by elaborating potential best practices to be used and considered when structuring said unit. Third, the paper then deep dives into two cases research, ZZ Ventures by Arezzo&Co and LVMH Luxury Ventures by LVMH, and details how said units came to be implemented. Comparative analysis of different CVCs were developed as to provoke the reader in understanding different manners of implementing such nucleus and imagine impacts each one might have within a specific corporation. After an in-depth analysis of the implementation process of a corporate venture capital nucleus, it can be said to be beneficial for the company, both in practical results as in the market’s opinion.
publishDate 2022
dc.date.accessioned.fl_str_mv 2022-04-12T19:56:33Z
dc.date.available.fl_str_mv 2022-04-12T19:56:33Z
dc.date.issued.fl_str_mv 2022-03-16
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://hdl.handle.net/10438/31820
url https://hdl.handle.net/10438/31820
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.source.none.fl_str_mv reponame:Repositório Institucional do FGV (FGV Repositório Digital)
instname:Fundação Getulio Vargas (FGV)
instacron:FGV
instname_str Fundação Getulio Vargas (FGV)
instacron_str FGV
institution FGV
reponame_str Repositório Institucional do FGV (FGV Repositório Digital)
collection Repositório Institucional do FGV (FGV Repositório Digital)
bitstream.url.fl_str_mv https://repositorio.fgv.br/bitstreams/ff6e1cd7-1fd5-4cc7-8375-93c687b93dd4/download
https://repositorio.fgv.br/bitstreams/57414938-6507-406e-8e88-665a83b44313/download
https://repositorio.fgv.br/bitstreams/d24c0de5-4db0-4a55-9106-40b0e478631f/download
https://repositorio.fgv.br/bitstreams/3d54f163-7a47-4240-93f4-bc2b6466911d/download
bitstream.checksum.fl_str_mv 22c1e2d013a3100c06fd0f3db70dc05d
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bitstream.checksumAlgorithm.fl_str_mv MD5
MD5
MD5
MD5
repository.name.fl_str_mv Repositório Institucional do FGV (FGV Repositório Digital) - Fundação Getulio Vargas (FGV)
repository.mail.fl_str_mv
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