An applied study of digital retail
Ano de defesa: | 2016 |
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Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | |
Tipo de documento: | Dissertação |
Tipo de acesso: | Acesso aberto |
Idioma: | eng |
Instituição de defesa: |
Não Informado pela instituição
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Programa de Pós-Graduação: |
Não Informado pela instituição
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Departamento: |
Não Informado pela instituição
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País: |
Não Informado pela instituição
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Palavras-chave em Português: | |
Palavras-chave em Inglês: | |
Link de acesso: | http://hdl.handle.net/10438/17248 |
Resumo: | In the past two decades the importance of the digital economy worldwide, retail in particular, has increased exponentially, in terms of value it generates and academic debate it spurs. The latter is represented by a vast and diverse body of knowledge which has been tested and applied to different degrees. Indeed, the study of underlying mechanisms that drive digital commerce is in continuous motion and many discussions are still in early stages of development. Such pieces of knowledge can only benefit from further examination. This dissertation sets out to provide additional insight into young fields of knowledge pertinent to digital retail. It does so by providing a business application to a selected body of notions; these concepts are tested against the CaffèLab business case whose revelatory and critical nature allows to corroborate, corroborate incrementally or contradict knowledge. Not only does this study corroborate most of the examined notions endowing them with a further business application; it surpasses its ‘applied business research’ nature by contributing: (1) novel knowledge to be added to the academic discussion such as the extension of the Technology Acceptance Model and the Combined Development Model and (2) recommendations to the analyzed company regarding its future courses of action. |
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Bernini, LeonardoEscolas::EAESPPrado Júnior, Sérvio TúlioRochman, Ricardo RatnerGelis Filho, Antonio2016-10-11T19:12:17Z2016-10-11T19:12:17Z2016-09-19BERNINI, Leonardo. An applied study of digital retail. Dissertação (Mestrado Profissional em Gestão Internacional) - FGV - Fundação Getúlio Vargas, São Paulo, 2016.http://hdl.handle.net/10438/17248In the past two decades the importance of the digital economy worldwide, retail in particular, has increased exponentially, in terms of value it generates and academic debate it spurs. The latter is represented by a vast and diverse body of knowledge which has been tested and applied to different degrees. Indeed, the study of underlying mechanisms that drive digital commerce is in continuous motion and many discussions are still in early stages of development. Such pieces of knowledge can only benefit from further examination. This dissertation sets out to provide additional insight into young fields of knowledge pertinent to digital retail. It does so by providing a business application to a selected body of notions; these concepts are tested against the CaffèLab business case whose revelatory and critical nature allows to corroborate, corroborate incrementally or contradict knowledge. Not only does this study corroborate most of the examined notions endowing them with a further business application; it surpasses its ‘applied business research’ nature by contributing: (1) novel knowledge to be added to the academic discussion such as the extension of the Technology Acceptance Model and the Combined Development Model and (2) recommendations to the analyzed company regarding its future courses of action.Nas ultimas duas décadas a importância da economia digital global, varejo especialmente, cresceu de forma exponencial, em termos de valor criado e de debate académico estimulado. Um grande e diverso conjunto de literatura tem sido testado com várias profundidades. De fato, o estudo dos mecanismos que dirigem o comercio digital é em moção continua e muitas discussões estão ainda em estágios iniciais de desenvolvimento. Esses elementos de conhecimento só podem beneficiar se de uma análise mais aprofundada. Esta dissertação tem como objetivo a provisão de introspeção adicional nas áreas de conhecimento sobre o varejo online mais recentes. Para atingir esse objetivo a tese fornece uma aplicação de negócio a uma seleção de noções; estes conceitos são testados através do business case da CaffèLab cuja natura reveladora e crítica permite a corroboração, corroboração incremental ou contradição dos conhecimentos. Este estudo não somente corrobora a maioria das noções examinadas dotando-as de uma aplicação adicional; mas também supera a sua natura de applied business research’ contribuindo: (1) conhecimento original como a extensão do Technology Acceptance Model e o Combined Development Model e (2) recomendações para a companhia analisada em relação a futuros cursos de ação.engApplied business researchDigital retailCaffèLabPesquisa de negócio aplicadaVarejo digitalCiência políticaComércio varejistaComércio eletrônicoInternetAn applied study of digital retailinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVinfo:eu-repo/semantics/openAccessTEXTThesis_L_Bernini_Final_3.pdf.txtThesis_L_Bernini_Final_3.pdf.txtExtracted 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dc.title.eng.fl_str_mv |
An applied study of digital retail |
title |
An applied study of digital retail |
spellingShingle |
An applied study of digital retail Bernini, Leonardo Applied business research Digital retail CaffèLab Pesquisa de negócio aplicada Varejo digital Ciência política Comércio varejista Comércio eletrônico Internet |
title_short |
An applied study of digital retail |
title_full |
An applied study of digital retail |
title_fullStr |
An applied study of digital retail |
title_full_unstemmed |
An applied study of digital retail |
title_sort |
An applied study of digital retail |
author |
Bernini, Leonardo |
author_facet |
Bernini, Leonardo |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EAESP |
dc.contributor.member.none.fl_str_mv |
Prado Júnior, Sérvio Túlio Rochman, Ricardo Ratner |
dc.contributor.author.fl_str_mv |
Bernini, Leonardo |
dc.contributor.advisor1.fl_str_mv |
Gelis Filho, Antonio |
contributor_str_mv |
Gelis Filho, Antonio |
dc.subject.eng.fl_str_mv |
Applied business research Digital retail CaffèLab |
topic |
Applied business research Digital retail CaffèLab Pesquisa de negócio aplicada Varejo digital Ciência política Comércio varejista Comércio eletrônico Internet |
dc.subject.por.fl_str_mv |
Pesquisa de negócio aplicada Varejo digital |
dc.subject.area.por.fl_str_mv |
Ciência política |
dc.subject.bibliodata.por.fl_str_mv |
Comércio varejista Comércio eletrônico Internet |
description |
In the past two decades the importance of the digital economy worldwide, retail in particular, has increased exponentially, in terms of value it generates and academic debate it spurs. The latter is represented by a vast and diverse body of knowledge which has been tested and applied to different degrees. Indeed, the study of underlying mechanisms that drive digital commerce is in continuous motion and many discussions are still in early stages of development. Such pieces of knowledge can only benefit from further examination. This dissertation sets out to provide additional insight into young fields of knowledge pertinent to digital retail. It does so by providing a business application to a selected body of notions; these concepts are tested against the CaffèLab business case whose revelatory and critical nature allows to corroborate, corroborate incrementally or contradict knowledge. Not only does this study corroborate most of the examined notions endowing them with a further business application; it surpasses its ‘applied business research’ nature by contributing: (1) novel knowledge to be added to the academic discussion such as the extension of the Technology Acceptance Model and the Combined Development Model and (2) recommendations to the analyzed company regarding its future courses of action. |
publishDate |
2016 |
dc.date.accessioned.fl_str_mv |
2016-10-11T19:12:17Z |
dc.date.available.fl_str_mv |
2016-10-11T19:12:17Z |
dc.date.issued.fl_str_mv |
2016-09-19 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
BERNINI, Leonardo. An applied study of digital retail. Dissertação (Mestrado Profissional em Gestão Internacional) - FGV - Fundação Getúlio Vargas, São Paulo, 2016. |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10438/17248 |
identifier_str_mv |
BERNINI, Leonardo. An applied study of digital retail. Dissertação (Mestrado Profissional em Gestão Internacional) - FGV - Fundação Getúlio Vargas, São Paulo, 2016. |
url |
http://hdl.handle.net/10438/17248 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.source.none.fl_str_mv |
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