A comparative study of the credit card market dynamics in Mexico and Brazil
Ano de defesa: | 2016 |
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Autor(a) principal: | |
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Banca de defesa: | |
Tipo de documento: | Dissertação |
Tipo de acesso: | Acesso aberto |
Idioma: | eng |
Instituição de defesa: |
Não Informado pela instituição
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Programa de Pós-Graduação: |
Não Informado pela instituição
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Departamento: |
Não Informado pela instituição
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País: |
Não Informado pela instituição
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Palavras-chave em Português: | |
Link de acesso: | http://hdl.handle.net/10438/16224 |
Resumo: | This research analyzes and compares the attractiveness of the Brazilian and Mexican credit card markets from a financial firm’s perspective. The market dynamics in Latin America’s two economic powerhouses are fleshed out with qualitative and quantitative data, using a strategic framework to structure the analysis. Since its adoption by both countries in 1956, credit card usage has experienced many years of double digit growth. However, penetration levels remain low compared with most developed countries. Brazil has a more developed credit card infrastructure, with more potential profit, and issuers might face fewer competitive challenges. Alternatively, Mexico, is witnessing a more favorable economy, a friendlier business and regulatory environment, combined with fewer financial products that compete with the credit card. Therefore, this paper concludes that Brazil and Mexico both offer market opportunities for credit card companies that can navigate the different technological, demographic, macroeconomic, and regulatory shifts in each country. |
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Cordeau-Andrews, SuzanneEscolas::EAESPGelis Filho, AntonioRochman, Ricardo RatnerPrado Júnior, Sérvio Túlio2016-04-01T17:55:12Z2016-04-01T17:55:12Z2016-02-25CORDEAU-ANDREWS, Suzanne. A comparative study of the credit card market dynamics in Mexico and Brazil. Dissertação (Mestrado Profissional em Gestão Internacional) - FGV - Fundação Getúlio Vargas, São Paulo, 2016.http://hdl.handle.net/10438/16224This research analyzes and compares the attractiveness of the Brazilian and Mexican credit card markets from a financial firm’s perspective. The market dynamics in Latin America’s two economic powerhouses are fleshed out with qualitative and quantitative data, using a strategic framework to structure the analysis. Since its adoption by both countries in 1956, credit card usage has experienced many years of double digit growth. However, penetration levels remain low compared with most developed countries. Brazil has a more developed credit card infrastructure, with more potential profit, and issuers might face fewer competitive challenges. Alternatively, Mexico, is witnessing a more favorable economy, a friendlier business and regulatory environment, combined with fewer financial products that compete with the credit card. Therefore, this paper concludes that Brazil and Mexico both offer market opportunities for credit card companies that can navigate the different technological, demographic, macroeconomic, and regulatory shifts in each country.A complexa indústria do cartão de crédito é composta por vários agentes que são impactados imensamente pelas mudanças: tecnológicas, demográficas, macroeconômicas e regulatórias. Ademais, é um dos poucos setores que não parou de crescer desde que foi criado e as projeções apontam para um contínuo desenvolvimento acelerado. Apesar desta indústria ter crescido rapidamente desde a sua entrada no México e no Brasil, em 1956, a sua taxa de penetração permanece baixa quando comparada aos países desenvolvidos. Esta dissertação analisa e compara os atrativos destes dois mercados latino- americanos do ponto de vista de uma empresa que atua no segmento. As dinâmicas destes dois mercados são apresentadas graças a uma pesquisa baseada em dados quantitativos e qualitativos e uma estrutura de analise estratégica. O principal objetivo desta tese é de mostrar oportunidades para uma empresa querendo expandir geograficamente sua operação de cartão de credito no mercado brasileiro ou mexicano. A conclusão desta dissertação é que ambos países possuem vantagens. O Brasil tem uma infraestrutura de cartão de crédito mais desenvolvida e o mercado parece ser mais lucrativo e com menos barreiras competitivas que no México. Por outro lado, o México tem indicadores econômicos mais promissores que os do Brasil. E o país também oferece um ambiente mais favorável para fazer negócios, o cenário regulatório é melhor e existem menos alternativas de créditoengCredit cardsPayment industryCiência políticaCartões de créditoCrédito direto ao consumidorPagamentoA comparative study of the credit card market dynamics in Mexico and Brazilinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVinfo:eu-repo/semantics/openAccessORIGINALThesis_final.pdfThesis_final.pdfapplication/pdf1228887http://bibliotecadigital.fgv.br:80/dspace/bitstream/10438/16224/8/Thesis_final.pdfb6f324b0d4b0247ca88ffe0ae78ff256MD58LICENSElicense.txtlicense.txttext/plain; charset=utf-84707http://bibliotecadigital.fgv.br:80/dspace/bitstream/10438/16224/9/license.txtdfb340242cced38a6cca06c627998fa1MD59TEXTThesis_final.pdf.txtThesis_final.pdf.txtExtracted 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InstitucionalPRI |
dc.title.eng.fl_str_mv |
A comparative study of the credit card market dynamics in Mexico and Brazil |
title |
A comparative study of the credit card market dynamics in Mexico and Brazil |
spellingShingle |
A comparative study of the credit card market dynamics in Mexico and Brazil Cordeau-Andrews, Suzanne Credit cards Payment industry Ciência política Cartões de crédito Crédito direto ao consumidor Pagamento |
title_short |
A comparative study of the credit card market dynamics in Mexico and Brazil |
title_full |
A comparative study of the credit card market dynamics in Mexico and Brazil |
title_fullStr |
A comparative study of the credit card market dynamics in Mexico and Brazil |
title_full_unstemmed |
A comparative study of the credit card market dynamics in Mexico and Brazil |
title_sort |
A comparative study of the credit card market dynamics in Mexico and Brazil |
author |
Cordeau-Andrews, Suzanne |
author_facet |
Cordeau-Andrews, Suzanne |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EAESP |
dc.contributor.member.none.fl_str_mv |
Gelis Filho, Antonio Rochman, Ricardo Ratner |
dc.contributor.author.fl_str_mv |
Cordeau-Andrews, Suzanne |
dc.contributor.advisor1.fl_str_mv |
Prado Júnior, Sérvio Túlio |
contributor_str_mv |
Prado Júnior, Sérvio Túlio |
dc.subject.por.fl_str_mv |
Credit cards Payment industry |
topic |
Credit cards Payment industry Ciência política Cartões de crédito Crédito direto ao consumidor Pagamento |
dc.subject.area.por.fl_str_mv |
Ciência política |
dc.subject.bibliodata.por.fl_str_mv |
Cartões de crédito Crédito direto ao consumidor Pagamento |
description |
This research analyzes and compares the attractiveness of the Brazilian and Mexican credit card markets from a financial firm’s perspective. The market dynamics in Latin America’s two economic powerhouses are fleshed out with qualitative and quantitative data, using a strategic framework to structure the analysis. Since its adoption by both countries in 1956, credit card usage has experienced many years of double digit growth. However, penetration levels remain low compared with most developed countries. Brazil has a more developed credit card infrastructure, with more potential profit, and issuers might face fewer competitive challenges. Alternatively, Mexico, is witnessing a more favorable economy, a friendlier business and regulatory environment, combined with fewer financial products that compete with the credit card. Therefore, this paper concludes that Brazil and Mexico both offer market opportunities for credit card companies that can navigate the different technological, demographic, macroeconomic, and regulatory shifts in each country. |
publishDate |
2016 |
dc.date.accessioned.fl_str_mv |
2016-04-01T17:55:12Z |
dc.date.available.fl_str_mv |
2016-04-01T17:55:12Z |
dc.date.issued.fl_str_mv |
2016-02-25 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
CORDEAU-ANDREWS, Suzanne. A comparative study of the credit card market dynamics in Mexico and Brazil. Dissertação (Mestrado Profissional em Gestão Internacional) - FGV - Fundação Getúlio Vargas, São Paulo, 2016. |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10438/16224 |
identifier_str_mv |
CORDEAU-ANDREWS, Suzanne. A comparative study of the credit card market dynamics in Mexico and Brazil. Dissertação (Mestrado Profissional em Gestão Internacional) - FGV - Fundação Getúlio Vargas, São Paulo, 2016. |
url |
http://hdl.handle.net/10438/16224 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
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Repositório Institucional do FGV (FGV Repositório Digital) |
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