Os valores ofertados e percebidos no processo de decisão por escolas internacionais: uma análise no contexto da cidade do Rio de Janeiro
Ano de defesa: | 2017 |
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Autor(a) principal: | |
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Banca de defesa: | |
Tipo de documento: | Dissertação |
Tipo de acesso: | Acesso aberto |
Idioma: | por |
Instituição de defesa: |
Não Informado pela instituição
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Programa de Pós-Graduação: |
Não Informado pela instituição
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Departamento: |
Não Informado pela instituição
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País: |
Não Informado pela instituição
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Palavras-chave em Português: | |
Palavras-chave em Inglês: | |
Link de acesso: | http://hdl.handle.net/10438/19498 |
Resumo: | Considering the entry of new investments in the basic education market in Brazil, schools facethe weight of competition, especially when there are new directions for the premium segmentat this level of education. In this sense, the focus of the current research was to understand thevalues that are important in the choice of international schools in the context of the city of Riode Janeiro, exploring the British School. To the extent that value creation is the mission ofmanagement and, knowing that, in addition to all demands and reasons for existence,international schools are business, as well as educational institutions, it becomes imperative tounderstand what value matters for the consumer of these schools, against the value proposedby the educational institution. A qualitative research was carried out to analyze, according tothe view of the British School and the parents who have their children enrolled, what valueswould differentiate it in the local market of Rio de Janeiro. Data collection was done throughfocus groups and individual interviews, involving 13 parents of students and individualinterviews with two professionals of the School who occupy strategic positions for thepurposes that interest here. Based on the results presented and the corresponding analysis,there is a misalignment between what the international school offers and what parents buy asintangible good in education. In the voice of the school, the offer is clear: English proficiency,curriculum and access to international universities. On the side of families, proficiency in theEnglish language is a core value that translates into symbolic and social capital. |
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Capra-Sales, RosmariEscolas::EBAPECaleffi, PaulaNunes, José Mauro GonçalvesGoia, Marisol Rodriguez2017-12-26T17:11:24Z2017-12-26T17:11:24Z2017-11-16http://hdl.handle.net/10438/19498Considering the entry of new investments in the basic education market in Brazil, schools facethe weight of competition, especially when there are new directions for the premium segmentat this level of education. In this sense, the focus of the current research was to understand thevalues that are important in the choice of international schools in the context of the city of Riode Janeiro, exploring the British School. To the extent that value creation is the mission ofmanagement and, knowing that, in addition to all demands and reasons for existence,international schools are business, as well as educational institutions, it becomes imperative tounderstand what value matters for the consumer of these schools, against the value proposedby the educational institution. A qualitative research was carried out to analyze, according tothe view of the British School and the parents who have their children enrolled, what valueswould differentiate it in the local market of Rio de Janeiro. Data collection was done throughfocus groups and individual interviews, involving 13 parents of students and individualinterviews with two professionals of the School who occupy strategic positions for thepurposes that interest here. Based on the results presented and the corresponding analysis,there is a misalignment between what the international school offers and what parents buy asintangible good in education. In the voice of the school, the offer is clear: English proficiency,curriculum and access to international universities. On the side of families, proficiency in theEnglish language is a core value that translates into symbolic and social capital.Diante da entrada de novos investimentos no mercado de educação básica no Brasil, as escolas enfrentam o peso da concorrência, sobretudo quando se constata que há novos direcionamentos para o segmento premium nesse nível de educação. Nesse sentido, o foco da presente pesquisa primou por entender os valores que são importantes na escolha de escolas internacionais no contexto da cidade do Rio de Janeiro, explorando, como campo de análise, a Escola Britânica. Na medida em que a criação de valor é a missão da gestão e, sabendo que, além de toda demanda e razões de existência, as escolas internacionais são negócios, além de instituições de ensino, torna-se imprescindível compreender qual é o valor que importa para o consumidor dessas escolas, diante do valor proposto pela instituição de ensino. Realizou-se uma pesquisa qualitativa para analisar, segundo o ponto de vista da Escola Britânica e dos pais que têm os seus filhos ali matriculados, quais são os valores que a diferenciariam no mercado local do Rio de Janeiro. A coleta de dados foi feita por meio de grupos focais e entrevistas individuais, envolvendo 13 pais de alunos e entrevistas individuais com dois participantes da Escola que ocupam posições estratégicas para os fins que aqui interessam. Pelos resultados apresentados e a correspondente análise, percebe-se um desalinhamento entre o que a escola internacional oferece e o que os pais compram como bem intangível em educação. Na voz da escola, a oferta é clara: proficiência da língua inglesa, currículo e acesso às universidades internacionais. Pelo lado das famílias, a proficiência na língua inglesa é um valor central que se traduz em capital simbólico e social.porEducation marketEducation consumptionBasic educationInternational schoolsBritish SchoolMercado de educaçãoConsumo de educaçãoEducação básicaEscolas internacionaisEscola BritânicaAdministração de empresasAdministração mercadológica - Estudo de casosEducação de base - BrasilEscolas - Rio de Janeiro (RJ)Comportamento do consumidorOs valores ofertados e percebidos no processo de decisão por escolas internacionais: uma análise no contexto da cidade do Rio de Janeiroinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVinfo:eu-repo/semantics/openAccessTEXTDissertação_201017_finalENTREGUE.pdf.txtDissertação_201017_finalENTREGUE.pdf.txtExtracted 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16:39:57.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ório InstitucionalPRI |
dc.title.por.fl_str_mv |
Os valores ofertados e percebidos no processo de decisão por escolas internacionais: uma análise no contexto da cidade do Rio de Janeiro |
title |
Os valores ofertados e percebidos no processo de decisão por escolas internacionais: uma análise no contexto da cidade do Rio de Janeiro |
spellingShingle |
Os valores ofertados e percebidos no processo de decisão por escolas internacionais: uma análise no contexto da cidade do Rio de Janeiro Capra-Sales, Rosmari Education market Education consumption Basic education International schools British School Mercado de educação Consumo de educação Educação básica Escolas internacionais Escola Britânica Administração de empresas Administração mercadológica - Estudo de casos Educação de base - Brasil Escolas - Rio de Janeiro (RJ) Comportamento do consumidor |
title_short |
Os valores ofertados e percebidos no processo de decisão por escolas internacionais: uma análise no contexto da cidade do Rio de Janeiro |
title_full |
Os valores ofertados e percebidos no processo de decisão por escolas internacionais: uma análise no contexto da cidade do Rio de Janeiro |
title_fullStr |
Os valores ofertados e percebidos no processo de decisão por escolas internacionais: uma análise no contexto da cidade do Rio de Janeiro |
title_full_unstemmed |
Os valores ofertados e percebidos no processo de decisão por escolas internacionais: uma análise no contexto da cidade do Rio de Janeiro |
title_sort |
Os valores ofertados e percebidos no processo de decisão por escolas internacionais: uma análise no contexto da cidade do Rio de Janeiro |
author |
Capra-Sales, Rosmari |
author_facet |
Capra-Sales, Rosmari |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EBAPE |
dc.contributor.member.none.fl_str_mv |
Caleffi, Paula Nunes, José Mauro Gonçalves |
dc.contributor.author.fl_str_mv |
Capra-Sales, Rosmari |
dc.contributor.advisor1.fl_str_mv |
Goia, Marisol Rodriguez |
contributor_str_mv |
Goia, Marisol Rodriguez |
dc.subject.eng.fl_str_mv |
Education market Education consumption Basic education International schools British School |
topic |
Education market Education consumption Basic education International schools British School Mercado de educação Consumo de educação Educação básica Escolas internacionais Escola Britânica Administração de empresas Administração mercadológica - Estudo de casos Educação de base - Brasil Escolas - Rio de Janeiro (RJ) Comportamento do consumidor |
dc.subject.por.fl_str_mv |
Mercado de educação Consumo de educação Educação básica Escolas internacionais Escola Britânica |
dc.subject.area.por.fl_str_mv |
Administração de empresas |
dc.subject.bibliodata.por.fl_str_mv |
Administração mercadológica - Estudo de casos Educação de base - Brasil Escolas - Rio de Janeiro (RJ) Comportamento do consumidor |
description |
Considering the entry of new investments in the basic education market in Brazil, schools facethe weight of competition, especially when there are new directions for the premium segmentat this level of education. In this sense, the focus of the current research was to understand thevalues that are important in the choice of international schools in the context of the city of Riode Janeiro, exploring the British School. To the extent that value creation is the mission ofmanagement and, knowing that, in addition to all demands and reasons for existence,international schools are business, as well as educational institutions, it becomes imperative tounderstand what value matters for the consumer of these schools, against the value proposedby the educational institution. A qualitative research was carried out to analyze, according tothe view of the British School and the parents who have their children enrolled, what valueswould differentiate it in the local market of Rio de Janeiro. Data collection was done throughfocus groups and individual interviews, involving 13 parents of students and individualinterviews with two professionals of the School who occupy strategic positions for thepurposes that interest here. Based on the results presented and the corresponding analysis,there is a misalignment between what the international school offers and what parents buy asintangible good in education. In the voice of the school, the offer is clear: English proficiency,curriculum and access to international universities. On the side of families, proficiency in theEnglish language is a core value that translates into symbolic and social capital. |
publishDate |
2017 |
dc.date.accessioned.fl_str_mv |
2017-12-26T17:11:24Z |
dc.date.available.fl_str_mv |
2017-12-26T17:11:24Z |
dc.date.issued.fl_str_mv |
2017-11-16 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10438/19498 |
url |
http://hdl.handle.net/10438/19498 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.rights.driver.fl_str_mv |
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