Marca País: estratégia brasileira para construir sua marca

• Ano de defesa: 2007
• Autor(a) principal: Machado, Antonio Henrique Correa de Moura
• Orientador(a): Motta, Paulo Roberto
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Palavras-chave em Português: Imagem de um país; Percepção dos consumidores; Percepção dos países; Image of a country; Perception of the consumers; Perception of the countries
• Link de acesso: http://hdl.handle.net/10438/3827

The objective of this work is to deeply study of the concept Value of a Country, developed for Simon Anholt who comes to be on-line with what we believe to be the best form to evaluate a Nation, that is, not leading in account only given of per capita product or level of industrial competitiveness, but also given relative to the culture, traditions and tourism and the perception of the people in relation to one determined country, as customers in one satisfaction research. We will work using concepts in the conception of ranking and that they are: Tourism, Exportations, Government, Investments and Immigration, Culture and Population. To the end we wait to have contributed for one better knowledge of the concept and the suggestion for new works. As well as an analyzing the Brazilian position, and what we are making to fortify our image.