Os 3P's da produção cultural: Brasil de Tuhu da concepção do projeto à promoção de uma experiência cultural

Detalhes bibliográficos
Ano de defesa: 2012
Autor(a) principal: Costa, Fabiana de Oliveira Martins da
Orientador(a): Paula, Christiane Jalles de
Banca de defesa: Não Informado pela instituição
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Não Informado pela instituição
Programa de Pós-Graduação: Não Informado pela instituição
Departamento: Não Informado pela instituição
País: Não Informado pela instituição
Palavras-chave em Português:
Produção cultural
Proponente
Patrocinador
Público
Patrocínio
Lei de incentivo à cultura
Lei Rouanet
Mercado cultural
Projetos culturais
Avaliação de resultados
Acesso
Direitos culturais
Cidadania cultural
Marketing cultural
Responsabilidade social
Palavras-chave em Inglês:
Cultural production
Proponent
Sponsor
Sponsorship
Cultural incentive law
Rouanet law
Cultural project
Evaluation of results
Access
Cultural rights
Cultural citizenship
Cultural marketing
Social responsibility
3P's
Link de acesso: http://hdl.handle.net/10438/10131
Resumo: This research regards the experience of performing a cultural project, based on the analysis of the Cultural Production 3 Ps. The paper presents an account of the backstages, since the project planning up to its evaluation, bringing a critical reflection on the making of the cultural production and exploring issues related to access and cultural citizenship. The project analyzed here was sponsored through the Brazilian Federal Law of Cultural Incentive (Rouanet Law). The dynamic game of the cultural market here exposed presents a form of interaction between the Proponent, the Project Sponsor and the Public that serves as reference to comprehend the trajectory of a cultural project since its creation, going through its implementation and up to its finalization. Another aspect here explored, although yet less developed in the market, treats about the establishment of the bases for the evaluation of the social-cultural projects results achieved.
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spelling Costa, Fabiana de Oliveira Martins daEscolas::CPDOCVilarouca, Marcio GrijóKnauss, PauloFreire-Medeiros, BiancaPaula, Christiane Jalles de2012-10-08T13:47:28Z2012-10-08T13:47:28Z2012-03-30COSTA, Fabiana de Oliveira Martins da. Os 3P's da produção cultural: Brasil de Tuhu da concepção do projeto à promoção de uma experiência cultural. Dissertação (Mestrado Profissional em Bens Culturais e Projetos Sociais) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2012.http://hdl.handle.net/10438/10131This research regards the experience of performing a cultural project, based on the analysis of the Cultural Production 3 Ps. The paper presents an account of the backstages, since the project planning up to its evaluation, bringing a critical reflection on the making of the cultural production and exploring issues related to access and cultural citizenship. The project analyzed here was sponsored through the Brazilian Federal Law of Cultural Incentive (Rouanet Law). The dynamic game of the cultural market here exposed presents a form of interaction between the Proponent, the Project Sponsor and the Public that serves as reference to comprehend the trajectory of a cultural project since its creation, going through its implementation and up to its finalization. Another aspect here explored, although yet less developed in the market, treats about the establishment of the bases for the evaluation of the social-cultural projects results achieved.Esta pesquisa trata da experiência de realização de um projeto cultural, a partir da análise da dinâmica dos 3P´s da produção cultural. O trabalho apresenta um relato de bastidores desde o planejamento do projeto à sua avaliação, trazendo uma reflexão crítica acerca do fazer da produção cultural e explora questões sobre acesso e cidadania cultural. O projeto analisado foi patrocinado através da Lei Federal de Incentivo à Cultura (Lei Rouanet). O jogo dinâmico do mercado cultural aqui exposto apresenta uma forma de interação entre Proponente, Patrocinador e Público que serve de referência para a compreensão da trajetória de um projeto cultural desde sua criação, passando por sua implementação, até sua finalização. Outro aspecto aqui explorado, apesar de ainda pouco desenvolvido no mercado, trata do estabelecimento de bases para a avaliação de resultados de projetos sócio-culturais.porCultural productionProponentSponsorSponsorshipCultural incentive lawRouanet lawCultural projectEvaluation of resultsAccessCultural rightsCultural citizenshipCultural marketingSocial responsibility3P'sProdução culturalProponentePatrocinadorPúblicoPatrocínioLei de incentivo à culturaLei RouanetMercado culturalProjetos culturaisAvaliação de resultadosAcessoDireitos culturaisCidadania culturalMarketing culturalResponsabilidade socialCiências sociaisProjetos culturaisPolítica culturalMarketing culturalCultura - FinanciamentoOs 3P's da produção cultural: Brasil de Tuhu da concepção do projeto à promoção de uma experiência culturalinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas 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ório InstitucionalPRI
dc.title.por.fl_str_mv Os 3P's da produção cultural: Brasil de Tuhu da concepção do projeto à promoção de uma experiência cultural
title Os 3P's da produção cultural: Brasil de Tuhu da concepção do projeto à promoção de uma experiência cultural
spellingShingle Os 3P's da produção cultural: Brasil de Tuhu da concepção do projeto à promoção de uma experiência cultural
Costa, Fabiana de Oliveira Martins da
Cultural production
Proponent
Sponsor
Sponsorship
Cultural incentive law
Rouanet law
Cultural project
Evaluation of results
Access
Cultural rights
Cultural citizenship
Cultural marketing
Social responsibility
3P's
Produção cultural
Proponente
Patrocinador
Público
Patrocínio
Lei de incentivo à cultura
Lei Rouanet
Mercado cultural
Projetos culturais
Avaliação de resultados
Acesso
Direitos culturais
Cidadania cultural
Marketing cultural
Responsabilidade social
Ciências sociais
Projetos culturais
Política cultural
Marketing cultural
Cultura - Financiamento
title_short Os 3P's da produção cultural: Brasil de Tuhu da concepção do projeto à promoção de uma experiência cultural
title_full Os 3P's da produção cultural: Brasil de Tuhu da concepção do projeto à promoção de uma experiência cultural
title_fullStr Os 3P's da produção cultural: Brasil de Tuhu da concepção do projeto à promoção de uma experiência cultural
title_full_unstemmed Os 3P's da produção cultural: Brasil de Tuhu da concepção do projeto à promoção de uma experiência cultural
title_sort Os 3P's da produção cultural: Brasil de Tuhu da concepção do projeto à promoção de uma experiência cultural
author Costa, Fabiana de Oliveira Martins da
author_facet Costa, Fabiana de Oliveira Martins da
author_role author
dc.contributor.unidadefgv.por.fl_str_mv Escolas::CPDOC
dc.contributor.member.none.fl_str_mv Vilarouca, Marcio Grijó
Knauss, Paulo
Freire-Medeiros, Bianca
dc.contributor.author.fl_str_mv Costa, Fabiana de Oliveira Martins da
dc.contributor.advisor1.fl_str_mv Paula, Christiane Jalles de
contributor_str_mv Paula, Christiane Jalles de
dc.subject.eng.fl_str_mv Cultural production
Proponent
Sponsor
Sponsorship
Cultural incentive law
Rouanet law
Cultural project
Evaluation of results
Access
Cultural rights
Cultural citizenship
Cultural marketing
Social responsibility
3P's
topic Cultural production
Proponent
Sponsor
Sponsorship
Cultural incentive law
Rouanet law
Cultural project
Evaluation of results
Access
Cultural rights
Cultural citizenship
Cultural marketing
Social responsibility
3P's
Produção cultural
Proponente
Patrocinador
Público
Patrocínio
Lei de incentivo à cultura
Lei Rouanet
Mercado cultural
Projetos culturais
Avaliação de resultados
Acesso
Direitos culturais
Cidadania cultural
Marketing cultural
Responsabilidade social
Ciências sociais
Projetos culturais
Política cultural
Marketing cultural
Cultura - Financiamento
dc.subject.por.fl_str_mv Produção cultural
Proponente
Patrocinador
Público
Patrocínio
Lei de incentivo à cultura
Lei Rouanet
Mercado cultural
Projetos culturais
Avaliação de resultados
Acesso
Direitos culturais
Cidadania cultural
Marketing cultural
Responsabilidade social
dc.subject.area.por.fl_str_mv Ciências sociais
dc.subject.bibliodata.por.fl_str_mv Projetos culturais
Política cultural
Marketing cultural
Cultura - Financiamento
description This research regards the experience of performing a cultural project, based on the analysis of the Cultural Production 3 Ps. The paper presents an account of the backstages, since the project planning up to its evaluation, bringing a critical reflection on the making of the cultural production and exploring issues related to access and cultural citizenship. The project analyzed here was sponsored through the Brazilian Federal Law of Cultural Incentive (Rouanet Law). The dynamic game of the cultural market here exposed presents a form of interaction between the Proponent, the Project Sponsor and the Public that serves as reference to comprehend the trajectory of a cultural project since its creation, going through its implementation and up to its finalization. Another aspect here explored, although yet less developed in the market, treats about the establishment of the bases for the evaluation of the social-cultural projects results achieved.
publishDate 2012
dc.date.accessioned.fl_str_mv 2012-10-08T13:47:28Z
dc.date.available.fl_str_mv 2012-10-08T13:47:28Z
dc.date.issued.fl_str_mv 2012-03-30
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.citation.fl_str_mv COSTA, Fabiana de Oliveira Martins da. Os 3P's da produção cultural: Brasil de Tuhu da concepção do projeto à promoção de uma experiência cultural. Dissertação (Mestrado Profissional em Bens Culturais e Projetos Sociais) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2012.
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10438/10131
identifier_str_mv COSTA, Fabiana de Oliveira Martins da. Os 3P's da produção cultural: Brasil de Tuhu da concepção do projeto à promoção de uma experiência cultural. Dissertação (Mestrado Profissional em Bens Culturais e Projetos Sociais) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2012.
url http://hdl.handle.net/10438/10131
dc.language.iso.fl_str_mv por
language por
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