Estudo da competitividade das empresas brasileiras do setor de fibras e filamentos qu??micos por meio do modelo de campos e armas da competi????o
Ano de defesa: | 2007 |
---|---|
Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | , |
Tipo de documento: | Dissertação |
Tipo de acesso: | Acesso aberto |
Idioma: | por |
Instituição de defesa: |
Universidade Nove de Julho
|
Programa de Pós-Graduação: |
Programa de P??s-Gradua????o em Administra????o
|
Departamento: |
Administra????o
|
País: |
Brasil
|
Palavras-chave em Português: | |
Área do conhecimento CNPq: | |
Link de acesso: | https://bibliotecatede.uninove.br/handle/tede/933 |
Resumo: | The word markets globalization accelerate the competition challenge within companies, irrespective of their size. One of the sectors most seriously affected by the opening of the Brazilian Economy is the textile sector, where the production processes suffered deep transformations during the last few years. Along the production chain of this important sector, the producers of artificial and synthetic fibers and filaments, focus of this work, introduced major technological progresses, products differentiation, added value and, consequently, a considerable upgrading of their final products. To better understand how the players of this sector compete within them, this research applies the ???Model of the Fields and Weapons of the Competition??? to each one individually. This model is used to formulate operational and business competitive strategies. The business strategy consists on the selection of the fields of competition while the operational strategy on the choice of the best weapons of competition. The first strategy is concentrated on the business as a whole and puts in evidence the image of the company towards its customers and competitors. The operational strategy refers to internal departments, puts in evidence the core of the organization and concentrates specifically on the use of the right weapons that will increase the competitiveness of the company. With the attained results it may be concluded that the most competitive and the less competitive companies follow the same business strategies. The calculations evidencing the influence of the operational competitive strategy show that the focus of this exercise is the mathematical variable that measure the criterion under which the company may turn competitive. This also proves the thesis of the ???Model of the Fields and Weapons of the Competition???, which indicates that ???to turn the company competitive does not exist more relevant conditions than operating only with the weapons that offer competitive advantages in the selected field to compete in the combined ???product/market???. |
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Contador, Jos?? Celsohttp://lattes.cnpq.br/8042494962969772Marcondes, Reynaldo Cavalheirohttp://lattes.cnpq.br/5082252604805492Bertero, Carlos Osmarhttp://lattes.cnpq.br/2006271479491127Nave, Jo??o G??es Bizarro da2015-04-24T17:49:55Z2007-03-08https://bibliotecatede.uninove.br/handle/tede/933The word markets globalization accelerate the competition challenge within companies, irrespective of their size. One of the sectors most seriously affected by the opening of the Brazilian Economy is the textile sector, where the production processes suffered deep transformations during the last few years. Along the production chain of this important sector, the producers of artificial and synthetic fibers and filaments, focus of this work, introduced major technological progresses, products differentiation, added value and, consequently, a considerable upgrading of their final products. To better understand how the players of this sector compete within them, this research applies the ???Model of the Fields and Weapons of the Competition??? to each one individually. This model is used to formulate operational and business competitive strategies. The business strategy consists on the selection of the fields of competition while the operational strategy on the choice of the best weapons of competition. The first strategy is concentrated on the business as a whole and puts in evidence the image of the company towards its customers and competitors. The operational strategy refers to internal departments, puts in evidence the core of the organization and concentrates specifically on the use of the right weapons that will increase the competitiveness of the company. With the attained results it may be concluded that the most competitive and the less competitive companies follow the same business strategies. The calculations evidencing the influence of the operational competitive strategy show that the focus of this exercise is the mathematical variable that measure the criterion under which the company may turn competitive. This also proves the thesis of the ???Model of the Fields and Weapons of the Competition???, which indicates that ???to turn the company competitive does not exist more relevant conditions than operating only with the weapons that offer competitive advantages in the selected field to compete in the combined ???product/market???.A globaliza????o dos mercados vem fazendo exig??ncias de competitividade para todas as empresas, independentemente de seu porte. Um dos setores que mais foi afetado pela abertura da economia brasileira foi o setor t??xtil, cuja cadeia produtiva passou por muitas transforma????es nos ??ltimos anos. Dentro desta cadeia, um dos elos de maior destaque em avan??os tecnol??gicos, diferencia????o e, consequentemente, valor agregado, ?? o elo das empresas produtoras de fibras e filamentos artificiais e sint??ticos, foco deste trabalho. Para entender como as empresas deste setor competem entre si, foi utilizado o Modelo e Campos e Armas da Competi????o. Este modelo ?? aplic??vel para formular as estrat??gias competitivas de neg??cios e operacional. A estrat??gia competitiva de neg??cio ?? representada pelos campos da competi????o, e a estrat??gia competitiva operacional, pelas armas da competi????o. A primeira, referente ?? unidade de neg??cio como um todo, evidencia a vis??o externa da empresa em rela????o aos clientes e aos concorrentes. A estrat??gia operacional, referente aos departamentos da empresa, evidencia a vis??o interna da empresa, tratando especificamente do uso de armas que aumentam a competitividade da empresa. Com os resultados obtidos, chegou-se a conclus??o que as empresas mais competitivas e as menos competitivas adotam as mesmas estrat??gias competitivas de neg??cios. Os c??lculos para se conhecer a influ??ncia da estrat??gia competitiva operacional, destacaram que o foco explica por que uma empresa ?? mais competitiva que outra. Com isso, foi tamb??m comprovada a tese do Modelo de Campos e Armas da Competi????o, que afirma: ???Para a empresa ser competitiva, n??o h?? condi????o mais relevante do que ter excel??ncia apenas nas armas que lhe d??o vantagem competitiva no campo escolhido para competir em cada par produto/mercado???.Submitted by Nadir Basilio (nadirsb@uninove.br) on 2015-04-24T17:49:55Z No. of bitstreams: 1 B_Joao Nave.pdf: 12077543 bytes, checksum: 5a20f5db490860e3ba467ac90a3382ec (MD5)Made available in DSpace on 2015-04-24T17:49:55Z (GMT). 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dc.title.por.fl_str_mv |
Estudo da competitividade das empresas brasileiras do setor de fibras e filamentos qu??micos por meio do modelo de campos e armas da competi????o |
title |
Estudo da competitividade das empresas brasileiras do setor de fibras e filamentos qu??micos por meio do modelo de campos e armas da competi????o |
spellingShingle |
Estudo da competitividade das empresas brasileiras do setor de fibras e filamentos qu??micos por meio do modelo de campos e armas da competi????o Nave, Jo??o G??es Bizarro da fibras qu??micas vantagem competitiva modelo de campos e armas da competi????o estrat??gia CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
title_short |
Estudo da competitividade das empresas brasileiras do setor de fibras e filamentos qu??micos por meio do modelo de campos e armas da competi????o |
title_full |
Estudo da competitividade das empresas brasileiras do setor de fibras e filamentos qu??micos por meio do modelo de campos e armas da competi????o |
title_fullStr |
Estudo da competitividade das empresas brasileiras do setor de fibras e filamentos qu??micos por meio do modelo de campos e armas da competi????o |
title_full_unstemmed |
Estudo da competitividade das empresas brasileiras do setor de fibras e filamentos qu??micos por meio do modelo de campos e armas da competi????o |
title_sort |
Estudo da competitividade das empresas brasileiras do setor de fibras e filamentos qu??micos por meio do modelo de campos e armas da competi????o |
author |
Nave, Jo??o G??es Bizarro da |
author_facet |
Nave, Jo??o G??es Bizarro da |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Contador, Jos?? Celso |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/8042494962969772 |
dc.contributor.referee1.fl_str_mv |
Marcondes, Reynaldo Cavalheiro |
dc.contributor.referee1Lattes.fl_str_mv |
http://lattes.cnpq.br/5082252604805492 |
dc.contributor.referee2.fl_str_mv |
Bertero, Carlos Osmar |
dc.contributor.referee2Lattes.fl_str_mv |
http://lattes.cnpq.br/2006271479491127 |
dc.contributor.author.fl_str_mv |
Nave, Jo??o G??es Bizarro da |
contributor_str_mv |
Contador, Jos?? Celso Marcondes, Reynaldo Cavalheiro Bertero, Carlos Osmar |
dc.subject.por.fl_str_mv |
fibras qu??micas vantagem competitiva modelo de campos e armas da competi????o estrat??gia |
topic |
fibras qu??micas vantagem competitiva modelo de campos e armas da competi????o estrat??gia CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
description |
The word markets globalization accelerate the competition challenge within companies, irrespective of their size. One of the sectors most seriously affected by the opening of the Brazilian Economy is the textile sector, where the production processes suffered deep transformations during the last few years. Along the production chain of this important sector, the producers of artificial and synthetic fibers and filaments, focus of this work, introduced major technological progresses, products differentiation, added value and, consequently, a considerable upgrading of their final products. To better understand how the players of this sector compete within them, this research applies the ???Model of the Fields and Weapons of the Competition??? to each one individually. This model is used to formulate operational and business competitive strategies. The business strategy consists on the selection of the fields of competition while the operational strategy on the choice of the best weapons of competition. The first strategy is concentrated on the business as a whole and puts in evidence the image of the company towards its customers and competitors. The operational strategy refers to internal departments, puts in evidence the core of the organization and concentrates specifically on the use of the right weapons that will increase the competitiveness of the company. With the attained results it may be concluded that the most competitive and the less competitive companies follow the same business strategies. The calculations evidencing the influence of the operational competitive strategy show that the focus of this exercise is the mathematical variable that measure the criterion under which the company may turn competitive. This also proves the thesis of the ???Model of the Fields and Weapons of the Competition???, which indicates that ???to turn the company competitive does not exist more relevant conditions than operating only with the weapons that offer competitive advantages in the selected field to compete in the combined ???product/market???. |
publishDate |
2007 |
dc.date.issued.fl_str_mv |
2007-03-08 |
dc.date.accessioned.fl_str_mv |
2015-04-24T17:49:55Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
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publishedVersion |
dc.identifier.uri.fl_str_mv |
https://bibliotecatede.uninove.br/handle/tede/933 |
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https://bibliotecatede.uninove.br/handle/tede/933 |
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por |
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por |
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8024035432632778221 |
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600 |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
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Universidade Nove de Julho |
dc.publisher.program.fl_str_mv |
Programa de P??s-Gradua????o em Administra????o |
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Uninove |
dc.publisher.country.fl_str_mv |
Brasil |
dc.publisher.department.fl_str_mv |
Administra????o |
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Universidade Nove de Julho |
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