A influ??ncia da predisposi????o para relacionamentos rom??nticos de curto e de longo prazo na prefer??ncia por servi??os de maior risco

Detalhes bibliográficos
Ano de defesa: 2015
Autor(a) principal: Vils, Leonardo lattes
Orientador(a): Strehlau, Suzane lattes
Banca de defesa: Oliveira, Braulio lattes, Strehlau, Suzane lattes, Brand??o, Marcelo Moll lattes
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Universidade Nove de Julho
Programa de Pós-Graduação: Programa de P??s-Gradua????o em Administra????o
Departamento: Administra????o
País: Brasil
Palavras-chave em Português:
comportamento do consumidor
risco
sele????o sexual
psicologia evolucionista
diferencia????o
conformidade
Palavras-chave em Inglês:
consumer behavior
risk
sexual selection
evolutionary psychology
differentiation
conformity
Área do conhecimento CNPq:
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
Link de acesso: http://bibliotecatede.uninove.br/handle/tede/1463
Resumo: Two experiments based on principles of Darwin??s Sexual Selection and assumptions of Evolutionary Psychology, evaluate the tendency to conspicuous display of men and women in romantic stimulus conditions. The first experiment, 2x2 between subjects, indicates that men and women tend to a larger conspicuous display by choosing more risky sports activities, under romantic motives of short-term than long-term. As part of this propensity for exhibitionism, the second experiment, 4x2 between subjects, indicates that men and women, stimulated by short-term romantic motives, show a preference for differentiation messages when promoting services, showing an increase of competitiveness in the search for a casual partner than for the search for a lasting relationship. This study contributes to the understanding of consumer behavior under emotional stimuli of the same positive valence, and it relationship with different choices motivated by interest in short and long term relationships.
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spelling Strehlau, Suzanehttp://lattes.cnpq.br/7001960538148118Oliveira, Brauliohttp://lattes.cnpq.br/7680850342532672Strehlau, Suzanehttp://lattes.cnpq.br/7001960538148118Brand??o, Marcelo Mollhttp://lattes.cnpq.br/1717178124800971http://lattes.cnpq.br/3969955798466284Vils, Leonardo2016-06-21T14:43:39Z2015-03-05Vils, Leonardo. A influ??ncia da predisposi????o para relacionamentos rom??nticos de curto e de longo prazo na prefer??ncia por servi??os de maior risco. 2015. 81 f. Disserta????o( Programa de P??s-Gradua????o em Administra????o) - Universidade Nove de Julho, S??o Paulo.http://bibliotecatede.uninove.br/handle/tede/1463Two experiments based on principles of Darwin??s Sexual Selection and assumptions of Evolutionary Psychology, evaluate the tendency to conspicuous display of men and women in romantic stimulus conditions. The first experiment, 2x2 between subjects, indicates that men and women tend to a larger conspicuous display by choosing more risky sports activities, under romantic motives of short-term than long-term. As part of this propensity for exhibitionism, the second experiment, 4x2 between subjects, indicates that men and women, stimulated by short-term romantic motives, show a preference for differentiation messages when promoting services, showing an increase of competitiveness in the search for a casual partner than for the search for a lasting relationship. This study contributes to the understanding of consumer behavior under emotional stimuli of the same positive valence, and it relationship with different choices motivated by interest in short and long term relationships.Dois experimentos baseados em princ??pios da Sele????o Sexual de Darwin e em pressupostos da Psicologia Evolucionista, avaliam a tend??ncia a exibi????o consp??cua de homens e mulheres sob est??mulo de condi????es rom??nticas. O primeiro experimento, 2x2 entre sujeitos, indica que homens e mulheres tendem a uma maior exibi????o por meio da escolha de atividades esportivas mais arriscadas, sob motiva????es rom??nticas de curto prazo do que de longo prazo. Como parte desta propens??o ao exibicionismo, o segundo experimento, 4x2 entre sujeitos, indica que homens e mulheres, estimulados por motiva????es rom??nticas de curto prazo, demonstram a prefer??ncia por mensagens de diferencia????o quando da promo????o de servi??os, evidenciando uma maior tend??ncia ?? competitividade na busca por um(a) parceiro(a) casual do que na busca por um relacionamento duradouro. Este estudo contribui para o entendimento do comportamento do consumidor, sob est??mulos emocionais de mesma val??ncia, positiva, em sua rela????o com escolhas distintas motivadas pelo interesse em relacionamentos de curto e de longo prazo.Submitted by Nadir Basilio (nadirsb@uninove.br) on 2016-06-21T14:43:39Z No. of bitstreams: 1 LeonardoVils.pdf: 1317899 bytes, checksum: 72185e376a3439d97442d46618097bf6 (MD5)Made available in DSpace on 2016-06-21T14:43:39Z (GMT). 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dc.title.por.fl_str_mv A influ??ncia da predisposi????o para relacionamentos rom??nticos de curto e de longo prazo na prefer??ncia por servi??os de maior risco
dc.title.alternative.eng.fl_str_mv The influence of short and long term romantic relationships in preference for greater risk services
title A influ??ncia da predisposi????o para relacionamentos rom??nticos de curto e de longo prazo na prefer??ncia por servi??os de maior risco
spellingShingle A influ??ncia da predisposi????o para relacionamentos rom??nticos de curto e de longo prazo na prefer??ncia por servi??os de maior risco
Vils, Leonardo
comportamento do consumidor
risco
sele????o sexual
psicologia evolucionista
diferencia????o
conformidade
consumer behavior
risk
sexual selection
evolutionary psychology
differentiation
conformity
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
title_short A influ??ncia da predisposi????o para relacionamentos rom??nticos de curto e de longo prazo na prefer??ncia por servi??os de maior risco
title_full A influ??ncia da predisposi????o para relacionamentos rom??nticos de curto e de longo prazo na prefer??ncia por servi??os de maior risco
title_fullStr A influ??ncia da predisposi????o para relacionamentos rom??nticos de curto e de longo prazo na prefer??ncia por servi??os de maior risco
title_full_unstemmed A influ??ncia da predisposi????o para relacionamentos rom??nticos de curto e de longo prazo na prefer??ncia por servi??os de maior risco
title_sort A influ??ncia da predisposi????o para relacionamentos rom??nticos de curto e de longo prazo na prefer??ncia por servi??os de maior risco
author Vils, Leonardo
author_facet Vils, Leonardo
author_role author
dc.contributor.advisor1.fl_str_mv Strehlau, Suzane
dc.contributor.advisor1Lattes.fl_str_mv http://lattes.cnpq.br/7001960538148118
dc.contributor.referee1.fl_str_mv Oliveira, Braulio
dc.contributor.referee1Lattes.fl_str_mv http://lattes.cnpq.br/7680850342532672
dc.contributor.referee2.fl_str_mv Strehlau, Suzane
dc.contributor.referee2Lattes.fl_str_mv http://lattes.cnpq.br/7001960538148118
dc.contributor.referee3.fl_str_mv Brand??o, Marcelo Moll
dc.contributor.referee3Lattes.fl_str_mv http://lattes.cnpq.br/1717178124800971
dc.contributor.authorLattes.fl_str_mv http://lattes.cnpq.br/3969955798466284
dc.contributor.author.fl_str_mv Vils, Leonardo
contributor_str_mv Strehlau, Suzane
Oliveira, Braulio
Strehlau, Suzane
Brand??o, Marcelo Moll
dc.subject.por.fl_str_mv comportamento do consumidor
risco
sele????o sexual
psicologia evolucionista
diferencia????o
conformidade
topic comportamento do consumidor
risco
sele????o sexual
psicologia evolucionista
diferencia????o
conformidade
consumer behavior
risk
sexual selection
evolutionary psychology
differentiation
conformity
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
dc.subject.eng.fl_str_mv consumer behavior
risk
sexual selection
evolutionary psychology
differentiation
conformity
dc.subject.cnpq.fl_str_mv CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
description Two experiments based on principles of Darwin??s Sexual Selection and assumptions of Evolutionary Psychology, evaluate the tendency to conspicuous display of men and women in romantic stimulus conditions. The first experiment, 2x2 between subjects, indicates that men and women tend to a larger conspicuous display by choosing more risky sports activities, under romantic motives of short-term than long-term. As part of this propensity for exhibitionism, the second experiment, 4x2 between subjects, indicates that men and women, stimulated by short-term romantic motives, show a preference for differentiation messages when promoting services, showing an increase of competitiveness in the search for a casual partner than for the search for a lasting relationship. This study contributes to the understanding of consumer behavior under emotional stimuli of the same positive valence, and it relationship with different choices motivated by interest in short and long term relationships.
publishDate 2015
dc.date.issued.fl_str_mv 2015-03-05
dc.date.accessioned.fl_str_mv 2016-06-21T14:43:39Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.citation.fl_str_mv Vils, Leonardo. A influ??ncia da predisposi????o para relacionamentos rom??nticos de curto e de longo prazo na prefer??ncia por servi??os de maior risco. 2015. 81 f. Disserta????o( Programa de P??s-Gradua????o em Administra????o) - Universidade Nove de Julho, S??o Paulo.
dc.identifier.uri.fl_str_mv http://bibliotecatede.uninove.br/handle/tede/1463
identifier_str_mv Vils, Leonardo. A influ??ncia da predisposi????o para relacionamentos rom??nticos de curto e de longo prazo na prefer??ncia por servi??os de maior risco. 2015. 81 f. Disserta????o( Programa de P??s-Gradua????o em Administra????o) - Universidade Nove de Julho, S??o Paulo.
url http://bibliotecatede.uninove.br/handle/tede/1463
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language por
dc.relation.cnpq.fl_str_mv 8024035432632778221
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dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
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dc.publisher.none.fl_str_mv Universidade Nove de Julho
dc.publisher.program.fl_str_mv Programa de P??s-Gradua????o em Administra????o
dc.publisher.initials.fl_str_mv UNINOVE
dc.publisher.country.fl_str_mv Brasil
dc.publisher.department.fl_str_mv Administra????o
publisher.none.fl_str_mv Universidade Nove de Julho
dc.source.none.fl_str_mv reponame:Biblioteca Digital de Teses e Dissertações da Uninove
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institution UNINOVE
reponame_str Biblioteca Digital de Teses e Dissertações da Uninove
collection Biblioteca Digital de Teses e Dissertações da Uninove
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