An??lise dos crit??rios do consumidor da classe C diante da perspectiva econ??mica quanto ?? n??o compra de autom??veis chineses
Ano de defesa: | 2014 |
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Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | , , , |
Tipo de documento: | Tese |
Tipo de acesso: | Acesso aberto |
Idioma: | por |
Instituição de defesa: |
Universidade Nove de Julho
|
Programa de Pós-Graduação: |
Programa de P??s-Gradua????o em Administra????o
|
Departamento: |
Administra????o
|
País: |
BR
|
Palavras-chave em Português: | |
Palavras-chave em Inglês: | |
Área do conhecimento CNPq: | |
Link de acesso: | http://bibliotecatede.uninove.br/tede/handle/tede/738 |
Resumo: | The central purpose of this thesis was to find criteria to justify not buying by Chinese consumers Class C motor companies, taking into account social, instrumental and affective factors grounded theory by the country effect. To this answered the following research problem: What are the criteria used in the not buying Chinese cars for consumers in Class C decision? Accordingly, studies on consumer behavior, reasons for buying a car and the country of origin effect were considered in this study. The study of Chinese enterprises was also used in order to reach the proposed goal, to know how to analyze what are the criteria that lead the consumer class C to not buy a Chinese car, namely aspects: social, instrumental and affective. Five focus groups were conducted, and in each group there were 8 people. The whole process was recorded on audio for later analysis. The sample was selected by convenience and not probabilistic, because people in the class C more accessible to the researcher were selected by judgment of the same, since the objective was to understand the reasons which lead people class C not to buy Chinese cars. Thus, the sample was homogeneous, composed of people who bought cars in the years 2013 , 2012 and 2011, and of varied brands . Thus, this study can be briefly defined in its qualitative research method as inductive qualitative approach, using as tools: a case study, phenomenology and focus groups to understand the phenomenon embraced. The nature of this research can be classified as exploratory, it aims to provide greater awareness of the problem, namely criteria that lead to C - class consumers do not buy Chinese cars. Data collection took place through interviews of focus groups, where the technique of analysis employed was content analysis. A test was conducted to determine if there was sufficient consistency in the codes that emerged . This was accomplished by checking the same for three different researchers. The results suggested that social class does not gain momentum in consumer choice of class to buy Chinese brand cars and is located - at the stage of pre purchase and that is influenced by the country of origin of automobile manufacturing. Other categories also emerged in this study attested that the reasons why the consumer does not buy class C of Chinese brand automobiles, namely, instrumental and affective reasons , these are set out in detail in this study . |
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Silva, Dirceu daCPF:87300176887http://lattes.cnpq.br/9583759917108842Gabriel, Marcelo Luiz Dias da Silvahttp://lattes.cnpq.br/1088858946552108Lopes, Evandro LuizCPF:10294482806http://lattes.cnpq.br/0631574435962669Rossi, George Bedinellihttp://lattes.cnpq.br/6837228828495794Avrichir, IlanCPF:30334325811http://lattes.cnpq.br/7325351597392050Gervasoni, Viviane Chunques2015-04-08T15:35:18Z2014-09-252014-04-24GERVASONI, Viviane Chunques. An??lise dos crit??rios do consumidor da classe C diante da perspectiva econ??mica quanto ?? n??o compra de autom??veis chineses. 2014. 167 f. Tese (Doutorado em Administra????o) - Universidade Nove de Julho, S??o Paulo, 2014.http://bibliotecatede.uninove.br/tede/handle/tede/738The central purpose of this thesis was to find criteria to justify not buying by Chinese consumers Class C motor companies, taking into account social, instrumental and affective factors grounded theory by the country effect. To this answered the following research problem: What are the criteria used in the not buying Chinese cars for consumers in Class C decision? Accordingly, studies on consumer behavior, reasons for buying a car and the country of origin effect were considered in this study. The study of Chinese enterprises was also used in order to reach the proposed goal, to know how to analyze what are the criteria that lead the consumer class C to not buy a Chinese car, namely aspects: social, instrumental and affective. Five focus groups were conducted, and in each group there were 8 people. The whole process was recorded on audio for later analysis. The sample was selected by convenience and not probabilistic, because people in the class C more accessible to the researcher were selected by judgment of the same, since the objective was to understand the reasons which lead people class C not to buy Chinese cars. Thus, the sample was homogeneous, composed of people who bought cars in the years 2013 , 2012 and 2011, and of varied brands . Thus, this study can be briefly defined in its qualitative research method as inductive qualitative approach, using as tools: a case study, phenomenology and focus groups to understand the phenomenon embraced. The nature of this research can be classified as exploratory, it aims to provide greater awareness of the problem, namely criteria that lead to C - class consumers do not buy Chinese cars. Data collection took place through interviews of focus groups, where the technique of analysis employed was content analysis. A test was conducted to determine if there was sufficient consistency in the codes that emerged . This was accomplished by checking the same for three different researchers. The results suggested that social class does not gain momentum in consumer choice of class to buy Chinese brand cars and is located - at the stage of pre purchase and that is influenced by the country of origin of automobile manufacturing. Other categories also emerged in this study attested that the reasons why the consumer does not buy class C of Chinese brand automobiles, namely, instrumental and affective reasons , these are set out in detail in this study .O prop??sito central dessa tese foi encontrar crit??rios que justifiquem a n??o compra de autom??veis de marcas chinesas por consumidores da classe C, levando em conta fatores sociais, instrumentais e afetivos embasados pela teoria do efeito pa??s. Para isso respondeu ao seguinte problema de pesquisa: Quais s??o os crit??rios usados na decis??o da n??o compra de autom??veis chineses por consumidores pertencentes ?? classe C? Nesse sentido, estudos sobre o comportamento do consumidor, crit??rios para a compra de um autom??vel e o efeito pa??s de origem foram considerados nesse estudo. O estudo das empresas chinesas tamb??m foi utilizado com o prop??sito de se chegar ao objetivo proposto, a saber: analisar quais s??o os crit??rios que levam o consumidor da classe C a n??o comprar um autom??vel chin??s, aspectos: sociais, instrumentais e afetivos. Foram realizados cinco grupos de foco, sendo que, em cada grupo havia 8 pessoas. Todo o processo foi gravado em ??udio para posterior an??lise. A amostra foi selecionada por conveni??ncia, pois foram selecionadas pessoas da classe C mais acess??veis ao pesquisador por parte do julgamento do mesmo. Assim, a amostra foi homog??nea, composta por pessoas que compraram autom??veis nos anos de 2013, 2012 e 2011, sendo de marcas variadas. Sendo assim, esse estudo pode ser brevemente definido em seu m??todo como pesquisa qualitativa de cunho qualitativo indutivo, utilizando como ferramentas: o estudo de caso, dados secund??rios e os grupos foco para compreender o fen??meno abarcado. A natureza dessa pesquisa pode ser classificada como explorat??ria, pois tem como objetivo proporcionar maior familiaridade com o problema, a saber, crit??rios que levam consumidores da classe C a n??o compra de autom??veis chineses. A coleta de dados deu-se por meio de entrevistas de grupos de foco, no qual a t??cnica de an??lise empregada foi a an??lise de conte??do. Foi realizado um teste para verificar se havia consist??ncia suficiente nos c??digos que emergiram. Isso foi realizado pela verifica????o das mesmas por tr??s pesquisadores diferentes. Como resultado constatou se que a categoria social ganha ??mpeto na n??o escolha do consumidor da classe para a compra de autom??veis da marca chinesa e que esta localiza - se na fase da pr?? compra e que sofre influ??ncia do pa??s de origem de fabrica????o do autom??vel. Outras categorias tamb??m emergiram nesse estudo que atestou as raz??es pelas quais o consumidor da classe C n??o compra autom??veis de marca chinesa, a saber, raz??es instrumentais e afetivas, estas s??o expostas nesse estudo.Made available in DSpace on 2015-04-08T15:35:18Z (GMT). No. of bitstreams: 1 Viviane Chunques Gervasoni.pdf: 1060194 bytes, checksum: 5c7861bb60bcfca82c934d96f6b46b3f (MD5) Previous issue date: 2014-04-24application/pdfporUniversidade Nove de JulhoPrograma de P??s-Gradua????o em Administra????oUninoveBRAdministra????ocomportamento consumidorcompra de autom??veisautom??veis chinesesconsumer behaviorbuying carcar chineseCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOAn??lise dos crit??rios do consumidor da classe C diante da perspectiva econ??mica quanto ?? n??o compra de autom??veis chinesesinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesis8024035432632778221600info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da Uninoveinstname:Universidade Nove de Julho (UNINOVE)instacron:UNINOVEORIGINALViviane Chunques Gervasoni.pdfapplication/pdf1060194http://localhost:8080/tede/bitstream/tede/738/1/Viviane+Chunques+Gervasoni.pdf5c7861bb60bcfca82c934d96f6b46b3fMD51tede/7382015-08-04 13:54:02.284oai:localhost:tede/738Biblioteca Digital de Teses e Dissertaçõeshttp://bibliotecatede.uninove.br/PRIhttp://bibliotecatede.uninove.br/oai/requestbibliotecatede@uninove.br||bibliotecatede@uninove.bropendoar:2015-08-04T16:54:02Biblioteca Digital de Teses e Dissertações da Uninove - Universidade Nove de Julho (UNINOVE)false |
dc.title.por.fl_str_mv |
An??lise dos crit??rios do consumidor da classe C diante da perspectiva econ??mica quanto ?? n??o compra de autom??veis chineses |
title |
An??lise dos crit??rios do consumidor da classe C diante da perspectiva econ??mica quanto ?? n??o compra de autom??veis chineses |
spellingShingle |
An??lise dos crit??rios do consumidor da classe C diante da perspectiva econ??mica quanto ?? n??o compra de autom??veis chineses Gervasoni, Viviane Chunques comportamento consumidor compra de autom??veis autom??veis chineses consumer behavior buying car car chinese CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
title_short |
An??lise dos crit??rios do consumidor da classe C diante da perspectiva econ??mica quanto ?? n??o compra de autom??veis chineses |
title_full |
An??lise dos crit??rios do consumidor da classe C diante da perspectiva econ??mica quanto ?? n??o compra de autom??veis chineses |
title_fullStr |
An??lise dos crit??rios do consumidor da classe C diante da perspectiva econ??mica quanto ?? n??o compra de autom??veis chineses |
title_full_unstemmed |
An??lise dos crit??rios do consumidor da classe C diante da perspectiva econ??mica quanto ?? n??o compra de autom??veis chineses |
title_sort |
An??lise dos crit??rios do consumidor da classe C diante da perspectiva econ??mica quanto ?? n??o compra de autom??veis chineses |
author |
Gervasoni, Viviane Chunques |
author_facet |
Gervasoni, Viviane Chunques |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Silva, Dirceu da |
dc.contributor.advisor1ID.fl_str_mv |
CPF:87300176887 |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/9583759917108842 |
dc.contributor.referee1.fl_str_mv |
Gabriel, Marcelo Luiz Dias da Silva |
dc.contributor.referee1Lattes.fl_str_mv |
http://lattes.cnpq.br/1088858946552108 |
dc.contributor.referee2.fl_str_mv |
Lopes, Evandro Luiz |
dc.contributor.referee2ID.fl_str_mv |
CPF:10294482806 |
dc.contributor.referee2Lattes.fl_str_mv |
http://lattes.cnpq.br/0631574435962669 |
dc.contributor.referee3.fl_str_mv |
Rossi, George Bedinelli |
dc.contributor.referee3Lattes.fl_str_mv |
http://lattes.cnpq.br/6837228828495794 |
dc.contributor.referee4.fl_str_mv |
Avrichir, Ilan |
dc.contributor.authorID.fl_str_mv |
CPF:30334325811 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/7325351597392050 |
dc.contributor.author.fl_str_mv |
Gervasoni, Viviane Chunques |
contributor_str_mv |
Silva, Dirceu da Gabriel, Marcelo Luiz Dias da Silva Lopes, Evandro Luiz Rossi, George Bedinelli Avrichir, Ilan |
dc.subject.por.fl_str_mv |
comportamento consumidor compra de autom??veis autom??veis chineses |
topic |
comportamento consumidor compra de autom??veis autom??veis chineses consumer behavior buying car car chinese CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
dc.subject.eng.fl_str_mv |
consumer behavior buying car car chinese |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
description |
The central purpose of this thesis was to find criteria to justify not buying by Chinese consumers Class C motor companies, taking into account social, instrumental and affective factors grounded theory by the country effect. To this answered the following research problem: What are the criteria used in the not buying Chinese cars for consumers in Class C decision? Accordingly, studies on consumer behavior, reasons for buying a car and the country of origin effect were considered in this study. The study of Chinese enterprises was also used in order to reach the proposed goal, to know how to analyze what are the criteria that lead the consumer class C to not buy a Chinese car, namely aspects: social, instrumental and affective. Five focus groups were conducted, and in each group there were 8 people. The whole process was recorded on audio for later analysis. The sample was selected by convenience and not probabilistic, because people in the class C more accessible to the researcher were selected by judgment of the same, since the objective was to understand the reasons which lead people class C not to buy Chinese cars. Thus, the sample was homogeneous, composed of people who bought cars in the years 2013 , 2012 and 2011, and of varied brands . Thus, this study can be briefly defined in its qualitative research method as inductive qualitative approach, using as tools: a case study, phenomenology and focus groups to understand the phenomenon embraced. The nature of this research can be classified as exploratory, it aims to provide greater awareness of the problem, namely criteria that lead to C - class consumers do not buy Chinese cars. Data collection took place through interviews of focus groups, where the technique of analysis employed was content analysis. A test was conducted to determine if there was sufficient consistency in the codes that emerged . This was accomplished by checking the same for three different researchers. The results suggested that social class does not gain momentum in consumer choice of class to buy Chinese brand cars and is located - at the stage of pre purchase and that is influenced by the country of origin of automobile manufacturing. Other categories also emerged in this study attested that the reasons why the consumer does not buy class C of Chinese brand automobiles, namely, instrumental and affective reasons , these are set out in detail in this study . |
publishDate |
2014 |
dc.date.available.fl_str_mv |
2014-09-25 |
dc.date.issued.fl_str_mv |
2014-04-24 |
dc.date.accessioned.fl_str_mv |
2015-04-08T15:35:18Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/doctoralThesis |
format |
doctoralThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
GERVASONI, Viviane Chunques. An??lise dos crit??rios do consumidor da classe C diante da perspectiva econ??mica quanto ?? n??o compra de autom??veis chineses. 2014. 167 f. Tese (Doutorado em Administra????o) - Universidade Nove de Julho, S??o Paulo, 2014. |
dc.identifier.uri.fl_str_mv |
http://bibliotecatede.uninove.br/tede/handle/tede/738 |
identifier_str_mv |
GERVASONI, Viviane Chunques. An??lise dos crit??rios do consumidor da classe C diante da perspectiva econ??mica quanto ?? n??o compra de autom??veis chineses. 2014. 167 f. Tese (Doutorado em Administra????o) - Universidade Nove de Julho, S??o Paulo, 2014. |
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http://bibliotecatede.uninove.br/tede/handle/tede/738 |
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8024035432632778221 |
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600 |
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openAccess |
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Universidade Nove de Julho |
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Programa de P??s-Gradua????o em Administra????o |
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Uninove |
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BR |
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Administra????o |
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Universidade Nove de Julho |
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