A inova????o como instrumento de suporte ?? ecoefici??ncia em eventos: uma vis??o al??m do espet??culo
Ano de defesa: | 2017 |
---|---|
Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | , , |
Tipo de documento: | Dissertação |
Tipo de acesso: | Acesso aberto |
Idioma: | por |
Instituição de defesa: |
Universidade Nove de Julho
|
Programa de Pós-Graduação: |
Programa de Mestrado Profissional em Administra????o - Gest??o Ambiental e Sustentabilidade
|
Departamento: |
Administra????o
|
País: |
Brasil
|
Palavras-chave em Português: | |
Palavras-chave em Inglês: | |
Área do conhecimento CNPq: | |
Link de acesso: | http://bibliotecatede.uninove.br/handle/tede/1625 |
Resumo: | This research, through a case study carried out in a company providing services in the audiovisual area, sought, through the application of sustainable project management, to analyze the influence of innovations on ecoefficiency in events, especially corporate events. The event sector begins to move towards sustainable events, in which the use of recycling techniques, selective collection of waste, conscious use of water, even more with the current water crisis, become increasingly common practices and that corroborate to satisfy the concept of the Triple Bottom Line (TBL). In order to anticipate and mitigate to the maximum the problems that negatively affect and influence the TBL, this study proposed a prior analysis of what is possible to mitigate during the execution of the event and not only treat the post-event, that is. After the generation of waste. One of the ways to achieve this goal is through innovations, which are presented in a dynamic way and promote a constant evolution, whether in equipment or processes. The application of these innovations was the object of study in this work, with the intention of showing how they can be applied to help in the ecoefficiency of the events. With a comparative approach between solutions and equipment that do not use innovations aligned with sustainable demands and others that have such requirements, we sought to analyze how innovations can collaborate with events to become more assertive about what we all seek, not Only in events, but for our planet, which is to use resources in a rational way, so that it does not compromise the needs of future generations. The case study developed through a qualitative and exploratory research sought to find correlations between the innovations and their potential to add value, both to clients contracting the events and to the participants of the same, either through the return on the investment made or through the perception of value observed by the participating public. As a basis for this study framework, several measurements were carried out and analyzed, comparing the proposed solutions, analyzing their collaborative potential for ecoefficiency in events. The main result was a total collaboration of the eco-efficient innovations proposed for sustainability in events. The analyzes showed that all the innovations proposed were totally satisfactory in the two dimensions that cover eco-efficiency, that is, the environmental and the economic. |
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Ramos, Heidy RodriguezKniess, Cl??udia TerezinhaRamos, Heidy RodriguezGallardo, Amarilis Lucia Casteli FigueiredoCoutinho, Maria L??cia Granjahttp://lattes.cnpq.br/8126742707564029Guimar??es, Paulo Ferreira2017-05-22T17:57:59Z2017-02-20Guimar??es, Paulo Ferreira. A inova????o como instrumento de suporte ?? ecoefici??ncia em eventos: uma vis??o al??m do espet??culo. 2017. 121 f. Disserta????o( Programa de Mestrado Profissional em Administra????o - Gest??o Ambiental e Sustentabilidade) - Universidade Nove de Julho, S??o Paulo.http://bibliotecatede.uninove.br/handle/tede/1625This research, through a case study carried out in a company providing services in the audiovisual area, sought, through the application of sustainable project management, to analyze the influence of innovations on ecoefficiency in events, especially corporate events. The event sector begins to move towards sustainable events, in which the use of recycling techniques, selective collection of waste, conscious use of water, even more with the current water crisis, become increasingly common practices and that corroborate to satisfy the concept of the Triple Bottom Line (TBL). In order to anticipate and mitigate to the maximum the problems that negatively affect and influence the TBL, this study proposed a prior analysis of what is possible to mitigate during the execution of the event and not only treat the post-event, that is. After the generation of waste. One of the ways to achieve this goal is through innovations, which are presented in a dynamic way and promote a constant evolution, whether in equipment or processes. The application of these innovations was the object of study in this work, with the intention of showing how they can be applied to help in the ecoefficiency of the events. With a comparative approach between solutions and equipment that do not use innovations aligned with sustainable demands and others that have such requirements, we sought to analyze how innovations can collaborate with events to become more assertive about what we all seek, not Only in events, but for our planet, which is to use resources in a rational way, so that it does not compromise the needs of future generations. The case study developed through a qualitative and exploratory research sought to find correlations between the innovations and their potential to add value, both to clients contracting the events and to the participants of the same, either through the return on the investment made or through the perception of value observed by the participating public. As a basis for this study framework, several measurements were carried out and analyzed, comparing the proposed solutions, analyzing their collaborative potential for ecoefficiency in events. The main result was a total collaboration of the eco-efficient innovations proposed for sustainability in events. The analyzes showed that all the innovations proposed were totally satisfactory in the two dimensions that cover eco-efficiency, that is, the environmental and the economic.Esta pesquisa, por interm??dio de um estudo de caso realizado em uma empresa prestadora de servi??os na ??rea de audiovisual, buscou, por meio da aplica????o da gest??o de projetos sustent??veis, analisar a influ??ncia das inova????es sobre a ecoefici??ncia em eventos, em especial eventos corporativos. O setor de eventos come??a a ter uma movimenta????o em busca de eventos sustent??veis, nos quais o uso de t??cnicas de reciclagem, coleta seletiva de res??duos, uso consciente das ??guas, ainda mais com a crise h??drica atual, tornam-se pr??ticas cada vez mais usuais e que corroboram para satisfazer o conceito do Triple Bottom Line (TBL). Com o objetivo de se antecipar e mitigar ao m??ximo os problemas que atingem e influenciam de forma negativa o TBL, este estudo prop??s uma an??lise pr??via do que ?? poss??vel se mitigar durante a execu????o do evento e n??o tratar somente o p??s-evento, ou seja, ap??s a gera????o dos res??duos. Uma das formas de alcan??ar este objetivo ?? por meio das inova????es, as quais se apresentam de forma din??mica e promovem uma constante evolu????o, sejam elas nos equipamentos ou nos processos. A aplica????o dessas inova????es foi o objeto de estudo neste trabalho, com o intuito de mostrar como as mesmas podem ser aplicadas para ajudar na ecoefici??ncia dos eventos. Com uma abordagem comparativa entre solu????es e equipamentos que n??o utilizam inova????es alinhadas com as demandas sustent??veis e outros que possuam tais requisitos, buscou-se analisar como as inova????es podem colaborar com os eventos para que se tornem mais assertivos em rela????o ao que todos buscamos, n??o s?? nos eventos, mas sim para o nosso planeta, que ?? utilizar os recursos de forma racional, para que n??o se comprometa as necessidades das gera????es futuras. O estudo de caso desenvolvido por meio de uma pesquisa qualitativa e explorat??ria procurou encontrar correla????es entre as inova????es e seu potencial de agregar valor, tanto aos clientes contratantes dos eventos como aos participantes dos mesmos, seja por meio do retorno sobre o investimento realizado ou pela percep????o de valor observada pelo p??blico participante. Como base deste arcabou??o de estudo foram realizadas e analisadas diversas medi????es, comparando as solu????es propostas, analisando seu potencial colaborativo ?? ecoefici??ncia em eventos. Como principal resultado, identificou-se uma total colabora????o das inova????es ecoeficientes propostas para a sustentabilidade em eventos. As an??lises desenvolvidas mostraram que todas as inova????es propostas foram totalmente satisfat??rias nas duas dimens??es que abrangem a ecoefici??ncia, ou seja, a ambiental e a econ??mica.Submitted by Nadir Basilio (nadirsb@uninove.br) on 2017-05-22T17:57:59Z No. of bitstreams: 1 Paulo Ferreira Guimaraes.pdf: 2675378 bytes, checksum: a280aaa9dfb80451dede9aeeb5020a24 (MD5)Made available in DSpace on 2017-05-22T17:57:59Z (GMT). No. of bitstreams: 1 Paulo Ferreira Guimaraes.pdf: 2675378 bytes, checksum: a280aaa9dfb80451dede9aeeb5020a24 (MD5) Previous issue date: 2017-02-20application/pdfporUniversidade Nove de JulhoPrograma de Mestrado Profissional em Administra????o - Gest??o Ambiental e SustentabilidadeUNINOVEBrasilAdministra????oinova????oecoefici??nciatriple bottom linegest??o de projetosretorno sobre investimentopercep????o de valorinnovationeco-efficiencytriple bottom lineproject managementreturn on investmentperception of valueADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOSA inova????o como instrumento de suporte ?? ecoefici??ncia em eventos: uma vis??o al??m do espet??culoThe innovation as an instrument to support eco-efficiency in events: a view beyond the spectacleinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis-710462410973612412600info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da Uninoveinstname:Universidade Nove de Julho (UNINOVE)instacron:UNINOVEORIGINALPaulo Ferreira Guimaraes.pdfPaulo Ferreira Guimaraes.pdfapplication/pdf2675378http://localhost:8080/tede/bitstream/tede/1625/2/Paulo+Ferreira+Guimaraes.pdfa280aaa9dfb80451dede9aeeb5020a24MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-82165http://localhost:8080/tede/bitstream/tede/1625/1/license.txtbd3efa91386c1718a7f26a329fdcb468MD51tede/16252017-05-22 14:57:59.106oai:localhost: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Biblioteca Digital de Teses e Dissertaçõeshttp://bibliotecatede.uninove.br/PRIhttp://bibliotecatede.uninove.br/oai/requestbibliotecatede@uninove.br||bibliotecatede@uninove.bropendoar:2017-05-22T17:57:59Biblioteca Digital de Teses e Dissertações da Uninove - Universidade Nove de Julho (UNINOVE)false |
dc.title.por.fl_str_mv |
A inova????o como instrumento de suporte ?? ecoefici??ncia em eventos: uma vis??o al??m do espet??culo |
dc.title.alternative.eng.fl_str_mv |
The innovation as an instrument to support eco-efficiency in events: a view beyond the spectacle |
title |
A inova????o como instrumento de suporte ?? ecoefici??ncia em eventos: uma vis??o al??m do espet??culo |
spellingShingle |
A inova????o como instrumento de suporte ?? ecoefici??ncia em eventos: uma vis??o al??m do espet??culo Guimar??es, Paulo Ferreira inova????o ecoefici??ncia triple bottom line gest??o de projetos retorno sobre investimento percep????o de valor innovation eco-efficiency triple bottom line project management return on investment perception of value ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS |
title_short |
A inova????o como instrumento de suporte ?? ecoefici??ncia em eventos: uma vis??o al??m do espet??culo |
title_full |
A inova????o como instrumento de suporte ?? ecoefici??ncia em eventos: uma vis??o al??m do espet??culo |
title_fullStr |
A inova????o como instrumento de suporte ?? ecoefici??ncia em eventos: uma vis??o al??m do espet??culo |
title_full_unstemmed |
A inova????o como instrumento de suporte ?? ecoefici??ncia em eventos: uma vis??o al??m do espet??culo |
title_sort |
A inova????o como instrumento de suporte ?? ecoefici??ncia em eventos: uma vis??o al??m do espet??culo |
author |
Guimar??es, Paulo Ferreira |
author_facet |
Guimar??es, Paulo Ferreira |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Ramos, Heidy Rodriguez |
dc.contributor.advisor-co1.fl_str_mv |
Kniess, Cl??udia Terezinha |
dc.contributor.referee1.fl_str_mv |
Ramos, Heidy Rodriguez |
dc.contributor.referee2.fl_str_mv |
Gallardo, Amarilis Lucia Casteli Figueiredo |
dc.contributor.referee3.fl_str_mv |
Coutinho, Maria L??cia Granja |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/8126742707564029 |
dc.contributor.author.fl_str_mv |
Guimar??es, Paulo Ferreira |
contributor_str_mv |
Ramos, Heidy Rodriguez Kniess, Cl??udia Terezinha Ramos, Heidy Rodriguez Gallardo, Amarilis Lucia Casteli Figueiredo Coutinho, Maria L??cia Granja |
dc.subject.por.fl_str_mv |
inova????o ecoefici??ncia triple bottom line gest??o de projetos retorno sobre investimento percep????o de valor |
topic |
inova????o ecoefici??ncia triple bottom line gest??o de projetos retorno sobre investimento percep????o de valor innovation eco-efficiency triple bottom line project management return on investment perception of value ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS |
dc.subject.eng.fl_str_mv |
innovation eco-efficiency triple bottom line project management return on investment perception of value |
dc.subject.cnpq.fl_str_mv |
ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS |
description |
This research, through a case study carried out in a company providing services in the audiovisual area, sought, through the application of sustainable project management, to analyze the influence of innovations on ecoefficiency in events, especially corporate events. The event sector begins to move towards sustainable events, in which the use of recycling techniques, selective collection of waste, conscious use of water, even more with the current water crisis, become increasingly common practices and that corroborate to satisfy the concept of the Triple Bottom Line (TBL). In order to anticipate and mitigate to the maximum the problems that negatively affect and influence the TBL, this study proposed a prior analysis of what is possible to mitigate during the execution of the event and not only treat the post-event, that is. After the generation of waste. One of the ways to achieve this goal is through innovations, which are presented in a dynamic way and promote a constant evolution, whether in equipment or processes. The application of these innovations was the object of study in this work, with the intention of showing how they can be applied to help in the ecoefficiency of the events. With a comparative approach between solutions and equipment that do not use innovations aligned with sustainable demands and others that have such requirements, we sought to analyze how innovations can collaborate with events to become more assertive about what we all seek, not Only in events, but for our planet, which is to use resources in a rational way, so that it does not compromise the needs of future generations. The case study developed through a qualitative and exploratory research sought to find correlations between the innovations and their potential to add value, both to clients contracting the events and to the participants of the same, either through the return on the investment made or through the perception of value observed by the participating public. As a basis for this study framework, several measurements were carried out and analyzed, comparing the proposed solutions, analyzing their collaborative potential for ecoefficiency in events. The main result was a total collaboration of the eco-efficient innovations proposed for sustainability in events. The analyzes showed that all the innovations proposed were totally satisfactory in the two dimensions that cover eco-efficiency, that is, the environmental and the economic. |
publishDate |
2017 |
dc.date.accessioned.fl_str_mv |
2017-05-22T17:57:59Z |
dc.date.issued.fl_str_mv |
2017-02-20 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/masterThesis |
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publishedVersion |
dc.identifier.citation.fl_str_mv |
Guimar??es, Paulo Ferreira. A inova????o como instrumento de suporte ?? ecoefici??ncia em eventos: uma vis??o al??m do espet??culo. 2017. 121 f. Disserta????o( Programa de Mestrado Profissional em Administra????o - Gest??o Ambiental e Sustentabilidade) - Universidade Nove de Julho, S??o Paulo. |
dc.identifier.uri.fl_str_mv |
http://bibliotecatede.uninove.br/handle/tede/1625 |
identifier_str_mv |
Guimar??es, Paulo Ferreira. A inova????o como instrumento de suporte ?? ecoefici??ncia em eventos: uma vis??o al??m do espet??culo. 2017. 121 f. Disserta????o( Programa de Mestrado Profissional em Administra????o - Gest??o Ambiental e Sustentabilidade) - Universidade Nove de Julho, S??o Paulo. |
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http://bibliotecatede.uninove.br/handle/tede/1625 |
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por |
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por |
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Programa de Mestrado Profissional em Administra????o - Gest??o Ambiental e Sustentabilidade |
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UNINOVE |
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