Lógicas institucionais e inovação grassroot: um estudo em negócios veganos
Ano de defesa: | 2020 |
---|---|
Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | , , , , |
Tipo de documento: | Tese |
Tipo de acesso: | Acesso aberto |
Idioma: | por |
Instituição de defesa: |
Universidade Nove de Julho
|
Programa de Pós-Graduação: |
Programa de Pós-Graduação em Administração
|
Departamento: |
Administração
|
País: |
Brasil
|
Palavras-chave em Português: | |
Palavras-chave em Inglês: | |
Área do conhecimento CNPq: | |
Link de acesso: | http://bibliotecatede.uninove.br/handle/tede/2907 |
Resumo: | This work aims to contribute by better understanding how institutional logics, through the hybridization of institutional logics, influence the creation and acceptance of innovations in the context of grassroot innovations. Thus, it contributes to the field of innovation too, understanding how innovation happens in a context of pressure from social movements, in addition to environmental pressures, where the success of an innovation is not only measured by the result for organizations, but for society as well. To achieve this goal, this thesis is divided into two studies. The first is an analysis of bibliographic coupling to identify study opportunities in institutional logic, institutional complexity and hybridization of logic. The second is an empirical study that sought to identify how, and which logics were hybridized and how this contributed to the emergence of grassroot innovations and how it contributed to their acceptance and dissemination. For that, 52,423 posts from 35 Brazilian vegan brands active in the fashion, cosmetics, supplements and fairs segments were analyzed. The results indicate that the logics belonging to the institutional orders of community, market and profession were hybridized and that, because there are several logics, not all of them act in the purchase of vegan products and that, despite these quantities, these logics result in divergent behaviors or conflicts in the field. |
id |
NOVE_5bee873249286bf4c9b6291d815da025 |
---|---|
oai_identifier_str |
oai:localhost:tede/2907 |
network_acronym_str |
NOVE |
network_name_str |
Biblioteca Digital de Teses e Dissertações da Uninove |
repository_id_str |
|
spelling |
Cunha, Júlio Araujo Carneiro daCunha, Júlio Araujo Carneiro daVils, LeonardoMazieri, Marcos RogérioMacau, Flávio RomeroRossetto, Dennys Eduardohttp://lattes.cnpq.br/0333700911387621Zanin, Luis Miguel2022-04-18T20:20:35Z2020-04-03Zanin, Luis Miguel. Lógicas institucionais e inovação grassroot: um estudo em negócios veganos. 2020. 147 f. Tese( Programa de Pós-Graduação em Administração) - Universidade Nove de Julho, São Paulo.http://bibliotecatede.uninove.br/handle/tede/2907This work aims to contribute by better understanding how institutional logics, through the hybridization of institutional logics, influence the creation and acceptance of innovations in the context of grassroot innovations. Thus, it contributes to the field of innovation too, understanding how innovation happens in a context of pressure from social movements, in addition to environmental pressures, where the success of an innovation is not only measured by the result for organizations, but for society as well. To achieve this goal, this thesis is divided into two studies. The first is an analysis of bibliographic coupling to identify study opportunities in institutional logic, institutional complexity and hybridization of logic. The second is an empirical study that sought to identify how, and which logics were hybridized and how this contributed to the emergence of grassroot innovations and how it contributed to their acceptance and dissemination. For that, 52,423 posts from 35 Brazilian vegan brands active in the fashion, cosmetics, supplements and fairs segments were analyzed. The results indicate that the logics belonging to the institutional orders of community, market and profession were hybridized and that, because there are several logics, not all of them act in the purchase of vegan products and that, despite these quantities, these logics result in divergent behaviors or conflicts in the field.Este trabalho pretende contribuir compreendendo melhor como as lógicas institucionais, por meio da hibridização de diversas lógicas, influenciam a criação e aceitação de inovações em contexto de inovações grassroot. Assim, contribui para o campo da inovação também, compreendendo como a inovação acontece em um contexto de pressão de movimentos sociais, além de pressões ambientais, onde o sucesso de uma inovação não é medido apenas pelo resultado para as organizações, mas para a sociedade também. Para conseguir chegar a este objetivo esta tese está dividida em dois estudos. O primeiro é uma análise de pareamento bibliográfico para identificar as oportunidades de estudos em lógicas institucionais, complexidade institucional e hibridização de lógicas. O segundo é um estudo empírico que buscou identificar como e quais lógicas foram hibridizadas e como isso contribuiu para a emergência de inovações grassroot e como contribuiu para sua aceitação e disseminação. Para isso foram analisadas 52.423 postagens de 35 marcas veganas brasileiras atuante nos segmentos de moda, cosméticos, suplementos e feiras. Os resultados indicam que as foram hibridizadas lógicas pertencentes as ordens institucionais de comunidade, mercado e profissão e que, por haver diversas lógicas, nem todas atuam na compra de produtos veganos e que, apesar desta quantidade, estas lógicas resultam em comportamentos divergentes nem conflitos no campo.Submitted by Nadir Basilio (nadirsb@uninove.br) on 2022-04-18T20:20:35Z No. of bitstreams: 1 Luiz Miguel Zanin.pdf: 3145961 bytes, checksum: 0024f6301f563a5b9552ade4da1ed285 (MD5)Made available in DSpace on 2022-04-18T20:20:35Z (GMT). No. of bitstreams: 1 Luiz Miguel Zanin.pdf: 3145961 bytes, checksum: 0024f6301f563a5b9552ade4da1ed285 (MD5) Previous issue date: 2020-04-03application/pdfporUniversidade Nove de JulhoPrograma de Pós-Graduação em AdministraçãoUNINOVEBrasilAdministraçãológicas institucionaiscomplexidade institucionalhibridização de lógicasinovaçãograssroot innovationveganismoinstitutional logicsinstitutional complexityhybridization of logicsinnovationgrassroot innovationveganismCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOLógicas institucionais e inovação grassroot: um estudo em negócios veganosInstitutional logics and grassroot innovation: a study in vegan businessinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesis8024035432632778221600info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da Uninoveinstname:Universidade Nove de Julho (UNINOVE)instacron:UNINOVEORIGINALLuiz Miguel Zanin.pdfLuiz Miguel Zanin.pdfapplication/pdf3145961http://localhost:8080/tede/bitstream/tede/2907/2/Luiz+Miguel+Zanin.pdf0024f6301f563a5b9552ade4da1ed285MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-82165http://localhost:8080/tede/bitstream/tede/2907/1/license.txtbd3efa91386c1718a7f26a329fdcb468MD51tede/29072022-05-27 16:27:25.458oai:localhost:tede/2907Tk9UQTogQ09MT1FVRSBBUVVJIEEgU1VBIFBSw5NQUklBIExJQ0VOw4dBCkVzdGEgbGljZW7Dp2EgZGUgZXhlbXBsbyDDqSBmb3JuZWNpZGEgYXBlbmFzIHBhcmEgZmlucyBpbmZvcm1hdGl2b3MuCgpMSUNFTsOHQSBERSBESVNUUklCVUnDh8ODTyBOw4NPLUVYQ0xVU0lWQQoKQ29tIGEgYXByZXNlbnRhw6fDo28gZGVzdGEgbGljZW7Dp2EsIHZvY8OqIChvIGF1dG9yIChlcykgb3UgbyB0aXR1bGFyIGRvcyBkaXJlaXRvcyBkZSBhdXRvcikgY29uY2VkZSDDoCBVbml2ZXJzaWRhZGUgClhYWCAoU2lnbGEgZGEgVW5pdmVyc2lkYWRlKSBvIGRpcmVpdG8gbsOjby1leGNsdXNpdm8gZGUgcmVwcm9kdXppciwgIHRyYWR1emlyIChjb25mb3JtZSBkZWZpbmlkbyBhYmFpeG8pLCBlL291IApkaXN0cmlidWlyIGEgc3VhIHRlc2Ugb3UgZGlzc2VydGHDp8OjbyAoaW5jbHVpbmRvIG8gcmVzdW1vKSBwb3IgdG9kbyBvIG11bmRvIG5vIGZvcm1hdG8gaW1wcmVzc28gZSBlbGV0csO0bmljbyBlIAplbSBxdWFscXVlciBtZWlvLCBpbmNsdWluZG8gb3MgZm9ybWF0b3Mgw6F1ZGlvIG91IHbDrWRlby4KClZvY8OqIGNvbmNvcmRhIHF1ZSBhIFNpZ2xhIGRlIFVuaXZlcnNpZGFkZSBwb2RlLCBzZW0gYWx0ZXJhciBvIGNvbnRlw7pkbywgdHJhbnNwb3IgYSBzdWEgdGVzZSBvdSBkaXNzZXJ0YcOnw6NvIApwYXJhIHF1YWxxdWVyIG1laW8gb3UgZm9ybWF0byBwYXJhIGZpbnMgZGUgcHJlc2VydmHDp8Ojby4KClZvY8OqIHRhbWLDqW0gY29uY29yZGEgcXVlIGEgU2lnbGEgZGUgVW5pdmVyc2lkYWRlIHBvZGUgbWFudGVyIG1haXMgZGUgdW1hIGPDs3BpYSBhIHN1YSB0ZXNlIG91IApkaXNzZXJ0YcOnw6NvIHBhcmEgZmlucyBkZSBzZWd1cmFuw6dhLCBiYWNrLXVwIGUgcHJlc2VydmHDp8Ojby4KClZvY8OqIGRlY2xhcmEgcXVlIGEgc3VhIHRlc2Ugb3UgZGlzc2VydGHDp8OjbyDDqSBvcmlnaW5hbCBlIHF1ZSB2b2PDqiB0ZW0gbyBwb2RlciBkZSBjb25jZWRlciBvcyBkaXJlaXRvcyBjb250aWRvcyAKbmVzdGEgbGljZW7Dp2EuIFZvY8OqIHRhbWLDqW0gZGVjbGFyYSBxdWUgbyBkZXDDs3NpdG8gZGEgc3VhIHRlc2Ugb3UgZGlzc2VydGHDp8OjbyBuw6NvLCBxdWUgc2VqYSBkZSBzZXUgCmNvbmhlY2ltZW50bywgaW5mcmluZ2UgZGlyZWl0b3MgYXV0b3JhaXMgZGUgbmluZ3XDqW0uCgpDYXNvIGEgc3VhIHRlc2Ugb3UgZGlzc2VydGHDp8OjbyBjb250ZW5oYSBtYXRlcmlhbCBxdWUgdm9jw6ogbsOjbyBwb3NzdWkgYSB0aXR1bGFyaWRhZGUgZG9zIGRpcmVpdG9zIGF1dG9yYWlzLCB2b2PDqiAKZGVjbGFyYSBxdWUgb2J0ZXZlIGEgcGVybWlzc8OjbyBpcnJlc3RyaXRhIGRvIGRldGVudG9yIGRvcyBkaXJlaXRvcyBhdXRvcmFpcyBwYXJhIGNvbmNlZGVyIMOgIFNpZ2xhIGRlIFVuaXZlcnNpZGFkZSAKb3MgZGlyZWl0b3MgYXByZXNlbnRhZG9zIG5lc3RhIGxpY2Vuw6dhLCBlIHF1ZSBlc3NlIG1hdGVyaWFsIGRlIHByb3ByaWVkYWRlIGRlIHRlcmNlaXJvcyBlc3TDoSBjbGFyYW1lbnRlIAppZGVudGlmaWNhZG8gZSByZWNvbmhlY2lkbyBubyB0ZXh0byBvdSBubyBjb250ZcO6ZG8gZGEgdGVzZSBvdSBkaXNzZXJ0YcOnw6NvIG9yYSBkZXBvc2l0YWRhLgoKQ0FTTyBBIFRFU0UgT1UgRElTU0VSVEHDh8ODTyBPUkEgREVQT1NJVEFEQSBURU5IQSBTSURPIFJFU1VMVEFETyBERSBVTSBQQVRST0PDjU5JTyBPVSAKQVBPSU8gREUgVU1BIEFHw4pOQ0lBIERFIEZPTUVOVE8gT1UgT1VUUk8gT1JHQU5JU01PIFFVRSBOw4NPIFNFSkEgQSBTSUdMQSBERSAKVU5JVkVSU0lEQURFLCBWT0PDiiBERUNMQVJBIFFVRSBSRVNQRUlUT1UgVE9ET1MgRSBRVUFJU1FVRVIgRElSRUlUT1MgREUgUkVWSVPDg08gQ09NTyAKVEFNQsOJTSBBUyBERU1BSVMgT0JSSUdBw4fDlUVTIEVYSUdJREFTIFBPUiBDT05UUkFUTyBPVSBBQ09SRE8uCgpBIFNpZ2xhIGRlIFVuaXZlcnNpZGFkZSBzZSBjb21wcm9tZXRlIGEgaWRlbnRpZmljYXIgY2xhcmFtZW50ZSBvIHNldSBub21lIChzKSBvdSBvKHMpIG5vbWUocykgZG8ocykgCmRldGVudG9yKGVzKSBkb3MgZGlyZWl0b3MgYXV0b3JhaXMgZGEgdGVzZSBvdSBkaXNzZXJ0YcOnw6NvLCBlIG7Do28gZmFyw6EgcXVhbHF1ZXIgYWx0ZXJhw6fDo28sIGFsw6ltIGRhcXVlbGFzIApjb25jZWRpZGFzIHBvciBlc3RhIGxpY2Vuw6dhLgo=Biblioteca Digital de Teses e Dissertaçõeshttp://bibliotecatede.uninove.br/PRIhttp://bibliotecatede.uninove.br/oai/requestbibliotecatede@uninove.br||bibliotecatede@uninove.bropendoar:2022-05-27T19:27:25Biblioteca Digital de Teses e Dissertações da Uninove - Universidade Nove de Julho (UNINOVE)false |
dc.title.por.fl_str_mv |
Lógicas institucionais e inovação grassroot: um estudo em negócios veganos |
dc.title.alternative.eng.fl_str_mv |
Institutional logics and grassroot innovation: a study in vegan business |
title |
Lógicas institucionais e inovação grassroot: um estudo em negócios veganos |
spellingShingle |
Lógicas institucionais e inovação grassroot: um estudo em negócios veganos Zanin, Luis Miguel lógicas institucionais complexidade institucional hibridização de lógicas inovação grassroot innovation veganismo institutional logics institutional complexity hybridization of logics innovation grassroot innovation veganism CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
title_short |
Lógicas institucionais e inovação grassroot: um estudo em negócios veganos |
title_full |
Lógicas institucionais e inovação grassroot: um estudo em negócios veganos |
title_fullStr |
Lógicas institucionais e inovação grassroot: um estudo em negócios veganos |
title_full_unstemmed |
Lógicas institucionais e inovação grassroot: um estudo em negócios veganos |
title_sort |
Lógicas institucionais e inovação grassroot: um estudo em negócios veganos |
author |
Zanin, Luis Miguel |
author_facet |
Zanin, Luis Miguel |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Cunha, Júlio Araujo Carneiro da |
dc.contributor.referee1.fl_str_mv |
Cunha, Júlio Araujo Carneiro da |
dc.contributor.referee2.fl_str_mv |
Vils, Leonardo |
dc.contributor.referee3.fl_str_mv |
Mazieri, Marcos Rogério |
dc.contributor.referee4.fl_str_mv |
Macau, Flávio Romero |
dc.contributor.referee5.fl_str_mv |
Rossetto, Dennys Eduardo |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/0333700911387621 |
dc.contributor.author.fl_str_mv |
Zanin, Luis Miguel |
contributor_str_mv |
Cunha, Júlio Araujo Carneiro da Cunha, Júlio Araujo Carneiro da Vils, Leonardo Mazieri, Marcos Rogério Macau, Flávio Romero Rossetto, Dennys Eduardo |
dc.subject.por.fl_str_mv |
lógicas institucionais complexidade institucional hibridização de lógicas inovação grassroot innovation veganismo |
topic |
lógicas institucionais complexidade institucional hibridização de lógicas inovação grassroot innovation veganismo institutional logics institutional complexity hybridization of logics innovation grassroot innovation veganism CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
dc.subject.eng.fl_str_mv |
institutional logics institutional complexity hybridization of logics innovation grassroot innovation veganism |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
description |
This work aims to contribute by better understanding how institutional logics, through the hybridization of institutional logics, influence the creation and acceptance of innovations in the context of grassroot innovations. Thus, it contributes to the field of innovation too, understanding how innovation happens in a context of pressure from social movements, in addition to environmental pressures, where the success of an innovation is not only measured by the result for organizations, but for society as well. To achieve this goal, this thesis is divided into two studies. The first is an analysis of bibliographic coupling to identify study opportunities in institutional logic, institutional complexity and hybridization of logic. The second is an empirical study that sought to identify how, and which logics were hybridized and how this contributed to the emergence of grassroot innovations and how it contributed to their acceptance and dissemination. For that, 52,423 posts from 35 Brazilian vegan brands active in the fashion, cosmetics, supplements and fairs segments were analyzed. The results indicate that the logics belonging to the institutional orders of community, market and profession were hybridized and that, because there are several logics, not all of them act in the purchase of vegan products and that, despite these quantities, these logics result in divergent behaviors or conflicts in the field. |
publishDate |
2020 |
dc.date.issued.fl_str_mv |
2020-04-03 |
dc.date.accessioned.fl_str_mv |
2022-04-18T20:20:35Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/doctoralThesis |
format |
doctoralThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Zanin, Luis Miguel. Lógicas institucionais e inovação grassroot: um estudo em negócios veganos. 2020. 147 f. Tese( Programa de Pós-Graduação em Administração) - Universidade Nove de Julho, São Paulo. |
dc.identifier.uri.fl_str_mv |
http://bibliotecatede.uninove.br/handle/tede/2907 |
identifier_str_mv |
Zanin, Luis Miguel. Lógicas institucionais e inovação grassroot: um estudo em negócios veganos. 2020. 147 f. Tese( Programa de Pós-Graduação em Administração) - Universidade Nove de Julho, São Paulo. |
url |
http://bibliotecatede.uninove.br/handle/tede/2907 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.cnpq.fl_str_mv |
8024035432632778221 |
dc.relation.confidence.fl_str_mv |
600 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho |
dc.publisher.program.fl_str_mv |
Programa de Pós-Graduação em Administração |
dc.publisher.initials.fl_str_mv |
UNINOVE |
dc.publisher.country.fl_str_mv |
Brasil |
dc.publisher.department.fl_str_mv |
Administração |
publisher.none.fl_str_mv |
Universidade Nove de Julho |
dc.source.none.fl_str_mv |
reponame:Biblioteca Digital de Teses e Dissertações da Uninove instname:Universidade Nove de Julho (UNINOVE) instacron:UNINOVE |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
UNINOVE |
institution |
UNINOVE |
reponame_str |
Biblioteca Digital de Teses e Dissertações da Uninove |
collection |
Biblioteca Digital de Teses e Dissertações da Uninove |
bitstream.url.fl_str_mv |
http://localhost:8080/tede/bitstream/tede/2907/2/Luiz+Miguel+Zanin.pdf http://localhost:8080/tede/bitstream/tede/2907/1/license.txt |
bitstream.checksum.fl_str_mv |
0024f6301f563a5b9552ade4da1ed285 bd3efa91386c1718a7f26a329fdcb468 |
bitstream.checksumAlgorithm.fl_str_mv |
MD5 MD5 |
repository.name.fl_str_mv |
Biblioteca Digital de Teses e Dissertações da Uninove - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
bibliotecatede@uninove.br||bibliotecatede@uninove.br |
_version_ |
1797250767312125952 |