Gest??o de portf??lio no desenvolvimento de novos produtos no setor das telecomunica????es brasileiro: estudo de m??ltiplos casos

Detalhes bibliográficos
Ano de defesa: 2016
Autor(a) principal: Frederico, Ang??lica lattes
Orientador(a): Rabechini Junior, Roque lattes
Banca de defesa: Rabechini Junior, Roque lattes, Pereira, Veridiana Rotondaro lattes, Garcez, Marcos Paix??o lattes
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Universidade Nove de Julho
Programa de Pós-Graduação: Programa de P??s-Gradua????o em Gest??o de Projetos
Departamento: Administra????o
País: Brasil
Palavras-chave em Português:
gest??o de portf??lio
desenvolvimento de novos produtos
modelos de gerenciamento de portf??lio
telecomunica????es
Palavras-chave em Inglês:
portfolio management
new product development
portfolio management models
telecommunications
Área do conhecimento CNPq:
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
Link de acesso: http://bibliotecatede.uninove.br/handle/tede/1499
Resumo: The growing dynamism and business changes in the telecommunications sector drive companies to hone the products on the market to meet the increasingly demanding consumers. In order to offer products successfully, companies need to select projects of development of new products (DNP) from a portfolio. The aim of this study is how to understand the portfolio management influences the development of new products in the Brazilian telecommunications operators, identifying the problems and DNP portfolio management models used, thus helping to raise the good practices in this sector. To achieve this goal, we designed a qualitative survey through multiple case study in fixed and mobile telephony Brazilian companies. Armed with the information collected during interviews in selected companies in the telecommunications sector, it was possible to conduct a detailed analysis of the cases used for the explanation of the results. The results measured by performance indicators found: influence of portfolio management models in the development of new products; identification, selection and prioritization of projects to optimize resources and launching in short periods of time product designs enabling to remain competitive in the market. Thus demonstrating the existence of relevant practice supported by current theory.
id NOVE_b4237f77c123b950f59b85039bd887bf
oai_identifier_str oai:localhost:tede/1499
network_acronym_str NOVE
network_name_str Biblioteca Digital de Teses e Dissertações da Uninove
repository_id_str
spelling Rabechini Junior, Roquehttp://lattes.cnpq.br/1996533325699482Rabechini Junior, Roquehttp://lattes.cnpq.br/1996533325699482Pereira, Veridiana Rotondarohttp://lattes.cnpq.br/1889864647040487Garcez, Marcos Paix??ohttp://lattes.cnpq.br/1735620967943101http://lattes.cnpq.br/3948479193725502Frederico, Ang??lica2016-08-16T14:00:51Z2016-06-09Frederico, Ang??lica. Gest??o de portf??lio no desenvolvimento de novos produtos no setor das telecomunica????es brasileiro: estudo de m??ltiplos casos. 2016. 124 f]. Disserta????o( Programa de Mestrado Profissional em Administra????o - Gest??o de Projetos) - Universidade Nove de Julho, S??o Paulo .http://bibliotecatede.uninove.br/handle/tede/1499The growing dynamism and business changes in the telecommunications sector drive companies to hone the products on the market to meet the increasingly demanding consumers. In order to offer products successfully, companies need to select projects of development of new products (DNP) from a portfolio. The aim of this study is how to understand the portfolio management influences the development of new products in the Brazilian telecommunications operators, identifying the problems and DNP portfolio management models used, thus helping to raise the good practices in this sector. To achieve this goal, we designed a qualitative survey through multiple case study in fixed and mobile telephony Brazilian companies. Armed with the information collected during interviews in selected companies in the telecommunications sector, it was possible to conduct a detailed analysis of the cases used for the explanation of the results. The results measured by performance indicators found: influence of portfolio management models in the development of new products; identification, selection and prioritization of projects to optimize resources and launching in short periods of time product designs enabling to remain competitive in the market. Thus demonstrating the existence of relevant practice supported by current theory.O crescente dinamismo e as mudan??as nos neg??cios no setor das telecomunica????es impulsionam as empresas a aprimorarem os produtos lan??ados no mercado para atender a consumidores cada vez mais exigentes. A fim de oferecer produtos com sucesso, as empresas necessitam selecionar projetos de desenvolvimentos de novos produtos (DNP) a partir de um portf??lio. O objetivo principal deste estudo ?? entender como o gerenciamento de portf??lio influencia no desenvolvimento de novos produtos em operadoras de telecomunica????es de brasileiras, identificando os problemas e os modelos de gerenciamento de portf??lio de DNP utilizados, contribuindo assim para elevar as boas pr??ticas desse setor. Para atingir esse objetivo foi elaborado um levantamento qualitativo por meio de estudo de casos m??ltiplos em empresas de telefonia fixa e m??vel brasileiras. De posse das informa????es coletadas durante as entrevistas em empresas selecionadas no setor de telecomunica????es, foi poss??vel conduzir uma an??lise detalhada dos casos utilizados para a explana????o dos resultados. Os resultados medidos por meio de indicadores de desempenho verificaram: influ??ncia dos modelos de gerenciamento de portf??lio no desenvolvimento de novos produtos; identifica????o, sele????o e prioriza????o de projetos para otimiza????o de recursos e lan??amento de projetos de produtos em curtos per??odos de tempo possibilitando manter-se competitivo no mercado. Demonstrando assim, a exist??ncia da pr??tica relevante suportada pela teoria vigente.Submitted by Nadir Basilio (nadirsb@uninove.br) on 2016-08-16T14:00:51Z No. of bitstreams: 1 Ang??lica Frederico.pdf: 1176283 bytes, checksum: deea55b660b58c81486299514c0336df (MD5)Made available in DSpace on 2016-08-16T14:00:51Z (GMT). No. of bitstreams: 1 Ang??lica Frederico.pdf: 1176283 bytes, checksum: deea55b660b58c81486299514c0336df (MD5) Previous issue date: 2016-06-09application/pdfporUniversidade Nove de JulhoPrograma de P??s-Gradua????o em Gest??o de ProjetosUNINOVEBrasilAdministra????ogest??o de portf??liodesenvolvimento de novos produtosmodelos de gerenciamento de portf??liotelecomunica????esportfolio managementnew product developmentportfolio management modelstelecommunicationsCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOGest??o de portf??lio no desenvolvimento de novos produtos no setor das telecomunica????es brasileiro: estudo de m??ltiplos casosPortfolio management in new products development in the telecommunication sector in Brazil: a multiple cases studyinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis8024035432632778221600info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da Uninoveinstname:Universidade Nove de Julho (UNINOVE)instacron:UNINOVEORIGINALAng??lica Frederico.pdfAng??lica Frederico.pdfapplication/pdf1176283http://localhost:8080/tede/bitstream/tede/1499/2/Ang%C3%A9lica+Frederico.pdfdeea55b660b58c81486299514c0336dfMD52LICENSElicense.txtlicense.txttext/plain; charset=utf-82165http://localhost:8080/tede/bitstream/tede/1499/1/license.txtbd3efa91386c1718a7f26a329fdcb468MD51tede/14992019-06-19 15:49:29.443oai:localhost: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Biblioteca Digital de Teses e Dissertaçõeshttp://bibliotecatede.uninove.br/PRIhttp://bibliotecatede.uninove.br/oai/requestbibliotecatede@uninove.br||bibliotecatede@uninove.bropendoar:2019-06-19T18:49:29Biblioteca Digital de Teses e Dissertações da Uninove - Universidade Nove de Julho (UNINOVE)false
dc.title.por.fl_str_mv Gest??o de portf??lio no desenvolvimento de novos produtos no setor das telecomunica????es brasileiro: estudo de m??ltiplos casos
dc.title.alternative.eng.fl_str_mv Portfolio management in new products development in the telecommunication sector in Brazil: a multiple cases study
title Gest??o de portf??lio no desenvolvimento de novos produtos no setor das telecomunica????es brasileiro: estudo de m??ltiplos casos
spellingShingle Gest??o de portf??lio no desenvolvimento de novos produtos no setor das telecomunica????es brasileiro: estudo de m??ltiplos casos
Frederico, Ang??lica
gest??o de portf??lio
desenvolvimento de novos produtos
modelos de gerenciamento de portf??lio
telecomunica????es
portfolio management
new product development
portfolio management models
telecommunications
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
title_short Gest??o de portf??lio no desenvolvimento de novos produtos no setor das telecomunica????es brasileiro: estudo de m??ltiplos casos
title_full Gest??o de portf??lio no desenvolvimento de novos produtos no setor das telecomunica????es brasileiro: estudo de m??ltiplos casos
title_fullStr Gest??o de portf??lio no desenvolvimento de novos produtos no setor das telecomunica????es brasileiro: estudo de m??ltiplos casos
title_full_unstemmed Gest??o de portf??lio no desenvolvimento de novos produtos no setor das telecomunica????es brasileiro: estudo de m??ltiplos casos
title_sort Gest??o de portf??lio no desenvolvimento de novos produtos no setor das telecomunica????es brasileiro: estudo de m??ltiplos casos
author Frederico, Ang??lica
author_facet Frederico, Ang??lica
author_role author
dc.contributor.advisor1.fl_str_mv Rabechini Junior, Roque
dc.contributor.advisor1Lattes.fl_str_mv http://lattes.cnpq.br/1996533325699482
dc.contributor.referee1.fl_str_mv Rabechini Junior, Roque
dc.contributor.referee1Lattes.fl_str_mv http://lattes.cnpq.br/1996533325699482
dc.contributor.referee2.fl_str_mv Pereira, Veridiana Rotondaro
dc.contributor.referee2Lattes.fl_str_mv http://lattes.cnpq.br/1889864647040487
dc.contributor.referee3.fl_str_mv Garcez, Marcos Paix??o
dc.contributor.referee3Lattes.fl_str_mv http://lattes.cnpq.br/1735620967943101
dc.contributor.authorLattes.fl_str_mv http://lattes.cnpq.br/3948479193725502
dc.contributor.author.fl_str_mv Frederico, Ang??lica
contributor_str_mv Rabechini Junior, Roque
Rabechini Junior, Roque
Pereira, Veridiana Rotondaro
Garcez, Marcos Paix??o
dc.subject.por.fl_str_mv gest??o de portf??lio
desenvolvimento de novos produtos
modelos de gerenciamento de portf??lio
telecomunica????es
topic gest??o de portf??lio
desenvolvimento de novos produtos
modelos de gerenciamento de portf??lio
telecomunica????es
portfolio management
new product development
portfolio management models
telecommunications
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
dc.subject.eng.fl_str_mv portfolio management
new product development
portfolio management models
telecommunications
dc.subject.cnpq.fl_str_mv CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
description The growing dynamism and business changes in the telecommunications sector drive companies to hone the products on the market to meet the increasingly demanding consumers. In order to offer products successfully, companies need to select projects of development of new products (DNP) from a portfolio. The aim of this study is how to understand the portfolio management influences the development of new products in the Brazilian telecommunications operators, identifying the problems and DNP portfolio management models used, thus helping to raise the good practices in this sector. To achieve this goal, we designed a qualitative survey through multiple case study in fixed and mobile telephony Brazilian companies. Armed with the information collected during interviews in selected companies in the telecommunications sector, it was possible to conduct a detailed analysis of the cases used for the explanation of the results. The results measured by performance indicators found: influence of portfolio management models in the development of new products; identification, selection and prioritization of projects to optimize resources and launching in short periods of time product designs enabling to remain competitive in the market. Thus demonstrating the existence of relevant practice supported by current theory.
publishDate 2016
dc.date.accessioned.fl_str_mv 2016-08-16T14:00:51Z
dc.date.issued.fl_str_mv 2016-06-09
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.citation.fl_str_mv Frederico, Ang??lica. Gest??o de portf??lio no desenvolvimento de novos produtos no setor das telecomunica????es brasileiro: estudo de m??ltiplos casos. 2016. 124 f]. Disserta????o( Programa de Mestrado Profissional em Administra????o - Gest??o de Projetos) - Universidade Nove de Julho, S??o Paulo .
dc.identifier.uri.fl_str_mv http://bibliotecatede.uninove.br/handle/tede/1499
identifier_str_mv Frederico, Ang??lica. Gest??o de portf??lio no desenvolvimento de novos produtos no setor das telecomunica????es brasileiro: estudo de m??ltiplos casos. 2016. 124 f]. Disserta????o( Programa de Mestrado Profissional em Administra????o - Gest??o de Projetos) - Universidade Nove de Julho, S??o Paulo .
url http://bibliotecatede.uninove.br/handle/tede/1499
dc.language.iso.fl_str_mv por
language por
dc.relation.cnpq.fl_str_mv 8024035432632778221
dc.relation.confidence.fl_str_mv 600
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho
dc.publisher.program.fl_str_mv Programa de P??s-Gradua????o em Gest??o de Projetos
dc.publisher.initials.fl_str_mv UNINOVE
dc.publisher.country.fl_str_mv Brasil
dc.publisher.department.fl_str_mv Administra????o
publisher.none.fl_str_mv Universidade Nove de Julho
dc.source.none.fl_str_mv reponame:Biblioteca Digital de Teses e Dissertações da Uninove
instname:Universidade Nove de Julho (UNINOVE)
instacron:UNINOVE
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str UNINOVE
institution UNINOVE
reponame_str Biblioteca Digital de Teses e Dissertações da Uninove
collection Biblioteca Digital de Teses e Dissertações da Uninove
bitstream.url.fl_str_mv http://localhost:8080/tede/bitstream/tede/1499/2/Ang%C3%A9lica+Frederico.pdf
http://localhost:8080/tede/bitstream/tede/1499/1/license.txt
bitstream.checksum.fl_str_mv deea55b660b58c81486299514c0336df
bd3efa91386c1718a7f26a329fdcb468
bitstream.checksumAlgorithm.fl_str_mv MD5
MD5
repository.name.fl_str_mv Biblioteca Digital de Teses e Dissertações da Uninove - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv bibliotecatede@uninove.br||bibliotecatede@uninove.br
_version_ 1797250750893522944

Registros relacionados