O impacto do projeto setorial integrado de promo????o de exporta????es de caf?? sobre o processo de internacionaliza????o e a competitividade de empresas fabricantes de caf?? torrado e/ou mo??do

Detalhes bibliográficos
Ano de defesa: 2008
Autor(a) principal: Oura, Maur??cio Massao lattes
Orientador(a): Stal, Eva lattes
Banca de defesa: Amatucci, Marcos lattes, Costa, Benny Kramer lattes
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Universidade Nove de Julho
Programa de Pós-Graduação: Programa de P??s-Gradua????o em Administra????o
Departamento: Administra????o
País: BR
Palavras-chave em Português:
Cons??rcios de exporta????o
PSI
Exporta????es de caf??
Estrat??gia competitiva
Internacionaliza????o
Palavras-chave em Inglês:
Export consortiums
PSI
Coffee exports
Competitive strategy
Internationalization
Área do conhecimento CNPq:
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
Link de acesso: http://bibliotecatede.uninove.br/tede/handle/tede/611
Resumo: The purpose of this study was to assess the impact of the Brazilian export consortium Projeto Setorial Integrado de Promo????o de Exporta????es de Caf?? (PSI) on the internationalization process and competitiveness of manufacturers of Roasted and/or Ground coffee (R&G). For this analysis, the internationalization theories and models of competitive advantage - Resource-Based View of the Firm and Industry Analysis Framework - have been considered. To reach this goal, we searched: (i) to raise the historical context of the coffee in Brazil and worldwide; (ii) to describe the trajectory of the process of internationalization of the Brazilian manufacturers of R&G; (iii) to assess the PSI objectives for increasing the competitiveness of its participants outside Brazil, comparing them with the results obtained by the interviewed companies. Concerning the research design, we utilized an embedded single-case study. The results of the interviews with the PSI managers and with four coffee roasting companies evidence the low contribution of the project for the insertion of such companies into the international market.
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spelling Stal, EvaCPF:12579190759http://lattes.cnpq.br/2100135314249937Amatucci, Marcoshttp://lattes.cnpq.br/2538668989160393Costa, Benny Kramerhttp://lattes.cnpq.br/4524013741486821CPF:25185308869http://lattes.cnpq.br/8200289301250947Oura, Maur??cio Massao2015-04-08T15:34:55Z2013-04-242008-04-15OURA, Maur??cio Massao. "The impact of the project integrated sectoral export promotion of coffee on the process of internationalization and competitiveness of manufacturers of roasted and / or ground". 2008. 133 f. Disserta????o (Mestrado em Administra????o) - Universidade Nove de Julho, S??o Paulo, 2009.http://bibliotecatede.uninove.br/tede/handle/tede/611The purpose of this study was to assess the impact of the Brazilian export consortium Projeto Setorial Integrado de Promo????o de Exporta????es de Caf?? (PSI) on the internationalization process and competitiveness of manufacturers of Roasted and/or Ground coffee (R&G). For this analysis, the internationalization theories and models of competitive advantage - Resource-Based View of the Firm and Industry Analysis Framework - have been considered. To reach this goal, we searched: (i) to raise the historical context of the coffee in Brazil and worldwide; (ii) to describe the trajectory of the process of internationalization of the Brazilian manufacturers of R&G; (iii) to assess the PSI objectives for increasing the competitiveness of its participants outside Brazil, comparing them with the results obtained by the interviewed companies. Concerning the research design, we utilized an embedded single-case study. The results of the interviews with the PSI managers and with four coffee roasting companies evidence the low contribution of the project for the insertion of such companies into the international market.O presente trabalho teve como objetivo avaliar o impacto do Projeto Setorial Integrado de Promo????o de Exporta????es de Caf?? (PSI) sobre o processo de internacionaliza????o e a competitividade de empresas fabricantes de caf?? Torrado e/ou Mo??do (T&M). Para esta an??lise, foram consideradas as teorias de internacionaliza????o e os modelos de vantagem competitiva Vis??o Baseada em Recursos (VBR) e An??lise Estrutural de Ind??strias. Para alcan??ar esse objetivo, buscou-se: (i) levantar o contexto hist??rico do caf?? no Brasil e no mundo; (ii) descrever a trajet??ria do processo de internacionaliza????o dos fabricantes brasileiros de caf?? T&M; (iii) Avaliar os objetivos que o PSI planejou para aumentar a competitividade das empresas participantes no mercado externo, comparando-os com os resultados obtidos pelas empresas entrevistadas. Como estrat??gia de pesquisa, adotou-se o estudo de caso ??nico, do tipo incorporado. Os resultados das entrevistas com os gestores do PSI e quatro dirigentes de empresas torrefadoras evidenciam a baixa contribui????o do projeto para a inser????o dessas empresas no mercado internacional.Made available in DSpace on 2015-04-08T15:34:55Z (GMT). No. of bitstreams: 1 B_Mauricio Massao Oura.pdf: 407370 bytes, checksum: c70adde159576b37b41779194fb06e1a (MD5) Previous issue date: 2009-04-15application/pdfporUniversidade Nove de JulhoPrograma de P??s-Gradua????o em Administra????oUninoveBRAdministra????oCons??rcios de exporta????oPSIExporta????es de caf??Estrat??gia competitivaInternacionaliza????oExport consortiumsPSICoffee exportsCompetitive strategyInternationalizationCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOO impacto do projeto setorial integrado de promo????o de exporta????es de caf?? sobre o processo de internacionaliza????o e a competitividade de empresas fabricantes de caf?? torrado e/ou mo??do"The impact of the project integrated sectoral export promotion of coffee on the process of internationalization and competitiveness of manufacturers of roasted and / or ground"info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis8024035432632778221600info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da Uninoveinstname:Universidade Nove de Julho (UNINOVE)instacron:UNINOVEORIGINALB_Mauricio Massao Oura.pdfapplication/pdf407370http://localhost:8080/tede/bitstream/tede/611/1/B_Mauricio+Massao+Oura.pdfc70adde159576b37b41779194fb06e1aMD51tede/6112016-06-03 15:53:33.507oai:localhost:tede/611Biblioteca Digital de Teses e Dissertaçõeshttp://bibliotecatede.uninove.br/PRIhttp://bibliotecatede.uninove.br/oai/requestbibliotecatede@uninove.br||bibliotecatede@uninove.bropendoar:2016-06-03T18:53:33Biblioteca Digital de Teses e Dissertações da Uninove - Universidade Nove de Julho (UNINOVE)false
dc.title.por.fl_str_mv O impacto do projeto setorial integrado de promo????o de exporta????es de caf?? sobre o processo de internacionaliza????o e a competitividade de empresas fabricantes de caf?? torrado e/ou mo??do
dc.title.alternative.eng.fl_str_mv "The impact of the project integrated sectoral export promotion of coffee on the process of internationalization and competitiveness of manufacturers of roasted and / or ground"
title O impacto do projeto setorial integrado de promo????o de exporta????es de caf?? sobre o processo de internacionaliza????o e a competitividade de empresas fabricantes de caf?? torrado e/ou mo??do
spellingShingle O impacto do projeto setorial integrado de promo????o de exporta????es de caf?? sobre o processo de internacionaliza????o e a competitividade de empresas fabricantes de caf?? torrado e/ou mo??do
Oura, Maur??cio Massao
Cons??rcios de exporta????o
PSI
Exporta????es de caf??
Estrat??gia competitiva
Internacionaliza????o
Export consortiums
PSI
Coffee exports
Competitive strategy
Internationalization
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
title_short O impacto do projeto setorial integrado de promo????o de exporta????es de caf?? sobre o processo de internacionaliza????o e a competitividade de empresas fabricantes de caf?? torrado e/ou mo??do
title_full O impacto do projeto setorial integrado de promo????o de exporta????es de caf?? sobre o processo de internacionaliza????o e a competitividade de empresas fabricantes de caf?? torrado e/ou mo??do
title_fullStr O impacto do projeto setorial integrado de promo????o de exporta????es de caf?? sobre o processo de internacionaliza????o e a competitividade de empresas fabricantes de caf?? torrado e/ou mo??do
title_full_unstemmed O impacto do projeto setorial integrado de promo????o de exporta????es de caf?? sobre o processo de internacionaliza????o e a competitividade de empresas fabricantes de caf?? torrado e/ou mo??do
title_sort O impacto do projeto setorial integrado de promo????o de exporta????es de caf?? sobre o processo de internacionaliza????o e a competitividade de empresas fabricantes de caf?? torrado e/ou mo??do
author Oura, Maur??cio Massao
author_facet Oura, Maur??cio Massao
author_role author
dc.contributor.advisor1.fl_str_mv Stal, Eva
dc.contributor.advisor1ID.fl_str_mv CPF:12579190759
dc.contributor.advisor1Lattes.fl_str_mv http://lattes.cnpq.br/2100135314249937
dc.contributor.referee1.fl_str_mv Amatucci, Marcos
dc.contributor.referee1Lattes.fl_str_mv http://lattes.cnpq.br/2538668989160393
dc.contributor.referee2.fl_str_mv Costa, Benny Kramer
dc.contributor.referee2Lattes.fl_str_mv http://lattes.cnpq.br/4524013741486821
dc.contributor.authorID.fl_str_mv CPF:25185308869
dc.contributor.authorLattes.fl_str_mv http://lattes.cnpq.br/8200289301250947
dc.contributor.author.fl_str_mv Oura, Maur??cio Massao
contributor_str_mv Stal, Eva
Amatucci, Marcos
Costa, Benny Kramer
dc.subject.por.fl_str_mv Cons??rcios de exporta????o
PSI
Exporta????es de caf??
Estrat??gia competitiva
Internacionaliza????o
topic Cons??rcios de exporta????o
PSI
Exporta????es de caf??
Estrat??gia competitiva
Internacionaliza????o
Export consortiums
PSI
Coffee exports
Competitive strategy
Internationalization
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
dc.subject.eng.fl_str_mv Export consortiums
PSI
Coffee exports
Competitive strategy
Internationalization
dc.subject.cnpq.fl_str_mv CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
description The purpose of this study was to assess the impact of the Brazilian export consortium Projeto Setorial Integrado de Promo????o de Exporta????es de Caf?? (PSI) on the internationalization process and competitiveness of manufacturers of Roasted and/or Ground coffee (R&G). For this analysis, the internationalization theories and models of competitive advantage - Resource-Based View of the Firm and Industry Analysis Framework - have been considered. To reach this goal, we searched: (i) to raise the historical context of the coffee in Brazil and worldwide; (ii) to describe the trajectory of the process of internationalization of the Brazilian manufacturers of R&G; (iii) to assess the PSI objectives for increasing the competitiveness of its participants outside Brazil, comparing them with the results obtained by the interviewed companies. Concerning the research design, we utilized an embedded single-case study. The results of the interviews with the PSI managers and with four coffee roasting companies evidence the low contribution of the project for the insertion of such companies into the international market.
publishDate 2008
dc.date.issued.fl_str_mv 2008-04-15
dc.date.available.fl_str_mv 2013-04-24
dc.date.accessioned.fl_str_mv 2015-04-08T15:34:55Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.citation.fl_str_mv OURA, Maur??cio Massao. "The impact of the project integrated sectoral export promotion of coffee on the process of internationalization and competitiveness of manufacturers of roasted and / or ground". 2008. 133 f. Disserta????o (Mestrado em Administra????o) - Universidade Nove de Julho, S??o Paulo, 2009.
dc.identifier.uri.fl_str_mv http://bibliotecatede.uninove.br/tede/handle/tede/611
identifier_str_mv OURA, Maur??cio Massao. "The impact of the project integrated sectoral export promotion of coffee on the process of internationalization and competitiveness of manufacturers of roasted and / or ground". 2008. 133 f. Disserta????o (Mestrado em Administra????o) - Universidade Nove de Julho, S??o Paulo, 2009.
url http://bibliotecatede.uninove.br/tede/handle/tede/611
dc.language.iso.fl_str_mv por
language por
dc.relation.cnpq.fl_str_mv 8024035432632778221
dc.relation.confidence.fl_str_mv 600
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho
dc.publisher.program.fl_str_mv Programa de P??s-Gradua????o em Administra????o
dc.publisher.initials.fl_str_mv Uninove
dc.publisher.country.fl_str_mv BR
dc.publisher.department.fl_str_mv Administra????o
publisher.none.fl_str_mv Universidade Nove de Julho
dc.source.none.fl_str_mv reponame:Biblioteca Digital de Teses e Dissertações da Uninove
instname:Universidade Nove de Julho (UNINOVE)
instacron:UNINOVE
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str UNINOVE
institution UNINOVE
reponame_str Biblioteca Digital de Teses e Dissertações da Uninove
collection Biblioteca Digital de Teses e Dissertações da Uninove
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