Cultura organizacional e estratégia competitiva: uma pesquisa no segmento bancário
Ano de defesa: | 2016 |
---|---|
Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | |
Tipo de documento: | Dissertação |
Tipo de acesso: | Acesso aberto |
Idioma: | por |
Instituição de defesa: |
Pontifícia Universidade Católica de São Paulo
|
Programa de Pós-Graduação: |
Programa de Estudos Pós-Graduados em Administração
|
Departamento: |
Faculdade de Economia, Administração, Contábeis e Atuariais
|
País: |
Brasil
|
Palavras-chave em Português: | |
Palavras-chave em Inglês: | |
Área do conhecimento CNPq: | |
Link de acesso: | https://tede2.pucsp.br/handle/handle/19018 |
Resumo: | This dissertation investigated the current state of the organizational culture and style of competitive strategy adopted by a large financial institution in the national financial system that operates as a conglomerate, in order to verify the existence of relationship between the two variables. The survey results confirmed the relationship hypothesis proposed in the theoretical framework used, and presented the cultural type perceived as "hierarchical", characterized by being focused on the domestic environment, enhance the stability, strong monitoring and internal control. Perceived competitive strategy was "defensive" characterized by conservatism, strong control mechanisms and low risk exposure. Cultural type perceived to be desired was the "group" characterized by enhancing the ties established by its members and the teamwork that, according to the association proposed the theoretical framework, correspond to the reactive strategy outlined in the strategy of absence of condition only with promoting strategic nature of action in cases of concrete existence of any threat from its competitors. The theoretical framework for the verification of the perceived and desired cultural type was the model of Quinn and Rohrbaugh (1983) that allows a cultural comparative study from the core values that predominate in the company. For the analysis of competitive strategy was used Miles model and Snow (2003) that typifies the competitive strategy in four configurations, according to certain corporate behaviors present in the organization. To relate the cultural typology to competitive strategy measured, it used the association proposed by Quinn and McGrath (1985) that relates these two proposals for cultural and strategic typology used in this study |
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Santos, Neusa Maria Bastos Fernandeshttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4680604U4Torretta, Ivan Luis Agnelli2016-09-13T18:28:19Z2016-04-27Torretta, Ivan Luis Agnelli. Cultura organizacional e estratégia competitiva: uma pesquisa no segmento bancário. 2016. 136 f. Dissertação (Mestrado em Administração) - Programa de Estudos Pós-Graduados em Administração, Pontifícia Universidade Católica de São Paulo, São Paulo, 2016.https://tede2.pucsp.br/handle/handle/19018This dissertation investigated the current state of the organizational culture and style of competitive strategy adopted by a large financial institution in the national financial system that operates as a conglomerate, in order to verify the existence of relationship between the two variables. The survey results confirmed the relationship hypothesis proposed in the theoretical framework used, and presented the cultural type perceived as "hierarchical", characterized by being focused on the domestic environment, enhance the stability, strong monitoring and internal control. Perceived competitive strategy was "defensive" characterized by conservatism, strong control mechanisms and low risk exposure. Cultural type perceived to be desired was the "group" characterized by enhancing the ties established by its members and the teamwork that, according to the association proposed the theoretical framework, correspond to the reactive strategy outlined in the strategy of absence of condition only with promoting strategic nature of action in cases of concrete existence of any threat from its competitors. The theoretical framework for the verification of the perceived and desired cultural type was the model of Quinn and Rohrbaugh (1983) that allows a cultural comparative study from the core values that predominate in the company. For the analysis of competitive strategy was used Miles model and Snow (2003) that typifies the competitive strategy in four configurations, according to certain corporate behaviors present in the organization. To relate the cultural typology to competitive strategy measured, it used the association proposed by Quinn and McGrath (1985) that relates these two proposals for cultural and strategic typology used in this studyestratégia competitiva adotada por uma grande instituição financeira do Sistema Financeiro Nacional que opera como conglomerado, com o objetivo de verificar a existência de relação entre as duas variáveis. O resultado da pesquisa reproduziu a hipótese de relacionamento proposta no referencial teórico utilizado, e apresentou o tipo cultural percebido como “hierárquico”, caracterizado por ser voltado ao ambiente interno, valorizar a estabilidade, forte monitoramento e controle interno. A estratégia competitiva percebida foi a “defensiva” caracterizada pelo conservadorismo, fortes mecanismos de controle e baixa exposição a riscos. O tipo cultural percebido como desejado foi o “grupal” caracterizado por valorizar os laços estabelecidos pelos seus integrantes e o trabalho em equipe que, de acordo com a proposta de associação do referencial teórico, corresponderia à estratégia reativa descrita na condição de ausência de estratégia, apenas com a promoção de ações de cunho estratégico nos casos da existência concreta de alguma ameaça de seus concorrentes. O referencial teórico para a verificação do tipo cultural percebido e desejado foi o modelo de Quinn e Rohrbaugh (1983) que permite um estudo comparativo cultural a partir dos principais valores que predominam na empresa. Para a análise da estratégia competitiva foi usado o modelo de Miles e Snow (2003) que a tipifica a estratégia competitiva em quatro configurações, de acordo com determinados comportamentos corporativos presentes na organização. Para relacionar a tipologia cultural com a estratégia competitiva mensurada, foi utilizada a associação proposta por Quinn e McGrath (1985) que relaciona estas duas propostas de tipologia cultural e estratégica utilizadas neste trabalhoapplication/pdfhttp://tede2.pucsp.br/tede/retrieve/39719/Ivan%20Luis%20Agnelli%20Torretta.pdf.jpgporPontifícia Universidade Católica de São PauloPrograma de Estudos Pós-Graduados em AdministraçãoPUC-SPBrasilFaculdade de Economia, Administração, Contábeis e AtuariaisCultura organizacionalEstratégia competitivaAlinhamento EstratégicoOrganizational cultureCompetitive strategyStrategic alignmentCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOCultura organizacional e estratégia competitiva: uma pesquisa no segmento bancárioinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da PUC_SPinstname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPTEXTIvan Luis Agnelli Torretta.pdf.txtIvan Luis Agnelli Torretta.pdf.txtExtracted texttext/plain250475https://repositorio.pucsp.br/xmlui/bitstream/handle/19018/4/Ivan%20Luis%20Agnelli%20Torretta.pdf.txt0cc0333e347a34b50e93feaf235e73f8MD54LICENSElicense.txtlicense.txttext/plain; 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dc.title.por.fl_str_mv |
Cultura organizacional e estratégia competitiva: uma pesquisa no segmento bancário |
title |
Cultura organizacional e estratégia competitiva: uma pesquisa no segmento bancário |
spellingShingle |
Cultura organizacional e estratégia competitiva: uma pesquisa no segmento bancário Torretta, Ivan Luis Agnelli Cultura organizacional Estratégia competitiva Alinhamento Estratégico Organizational culture Competitive strategy Strategic alignment CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
title_short |
Cultura organizacional e estratégia competitiva: uma pesquisa no segmento bancário |
title_full |
Cultura organizacional e estratégia competitiva: uma pesquisa no segmento bancário |
title_fullStr |
Cultura organizacional e estratégia competitiva: uma pesquisa no segmento bancário |
title_full_unstemmed |
Cultura organizacional e estratégia competitiva: uma pesquisa no segmento bancário |
title_sort |
Cultura organizacional e estratégia competitiva: uma pesquisa no segmento bancário |
author |
Torretta, Ivan Luis Agnelli |
author_facet |
Torretta, Ivan Luis Agnelli |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Santos, Neusa Maria Bastos Fernandes |
dc.contributor.authorLattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4680604U4 |
dc.contributor.author.fl_str_mv |
Torretta, Ivan Luis Agnelli |
contributor_str_mv |
Santos, Neusa Maria Bastos Fernandes |
dc.subject.por.fl_str_mv |
Cultura organizacional Estratégia competitiva Alinhamento Estratégico |
topic |
Cultura organizacional Estratégia competitiva Alinhamento Estratégico Organizational culture Competitive strategy Strategic alignment CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
dc.subject.eng.fl_str_mv |
Organizational culture Competitive strategy Strategic alignment |
dc.subject.cnpq.fl_str_mv |
CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
description |
This dissertation investigated the current state of the organizational culture and style of competitive strategy adopted by a large financial institution in the national financial system that operates as a conglomerate, in order to verify the existence of relationship between the two variables. The survey results confirmed the relationship hypothesis proposed in the theoretical framework used, and presented the cultural type perceived as "hierarchical", characterized by being focused on the domestic environment, enhance the stability, strong monitoring and internal control. Perceived competitive strategy was "defensive" characterized by conservatism, strong control mechanisms and low risk exposure. Cultural type perceived to be desired was the "group" characterized by enhancing the ties established by its members and the teamwork that, according to the association proposed the theoretical framework, correspond to the reactive strategy outlined in the strategy of absence of condition only with promoting strategic nature of action in cases of concrete existence of any threat from its competitors. The theoretical framework for the verification of the perceived and desired cultural type was the model of Quinn and Rohrbaugh (1983) that allows a cultural comparative study from the core values that predominate in the company. For the analysis of competitive strategy was used Miles model and Snow (2003) that typifies the competitive strategy in four configurations, according to certain corporate behaviors present in the organization. To relate the cultural typology to competitive strategy measured, it used the association proposed by Quinn and McGrath (1985) that relates these two proposals for cultural and strategic typology used in this study |
publishDate |
2016 |
dc.date.accessioned.fl_str_mv |
2016-09-13T18:28:19Z |
dc.date.issued.fl_str_mv |
2016-04-27 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Torretta, Ivan Luis Agnelli. Cultura organizacional e estratégia competitiva: uma pesquisa no segmento bancário. 2016. 136 f. Dissertação (Mestrado em Administração) - Programa de Estudos Pós-Graduados em Administração, Pontifícia Universidade Católica de São Paulo, São Paulo, 2016. |
dc.identifier.uri.fl_str_mv |
https://tede2.pucsp.br/handle/handle/19018 |
identifier_str_mv |
Torretta, Ivan Luis Agnelli. Cultura organizacional e estratégia competitiva: uma pesquisa no segmento bancário. 2016. 136 f. Dissertação (Mestrado em Administração) - Programa de Estudos Pós-Graduados em Administração, Pontifícia Universidade Católica de São Paulo, São Paulo, 2016. |
url |
https://tede2.pucsp.br/handle/handle/19018 |
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por |
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Pontifícia Universidade Católica de São Paulo |
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Programa de Estudos Pós-Graduados em Administração |
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PUC-SP |
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Brasil |
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Faculdade de Economia, Administração, Contábeis e Atuariais |
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Pontifícia Universidade Católica de São Paulo |
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