O design das formas políticas na governamentalidade neoliberal
Ano de defesa: | 2020 |
---|---|
Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | |
Tipo de documento: | Tese |
Tipo de acesso: | Acesso aberto |
Idioma: | por |
Instituição de defesa: |
Pontifícia Universidade Católica de São Paulo
|
Programa de Pós-Graduação: |
Programa de Estudos Pós-Graduados em Ciências Sociais
|
Departamento: |
Faculdade de Ciências Sociais
|
País: |
Brasil
|
Palavras-chave em Português: | |
Palavras-chave em Inglês: | |
Área do conhecimento CNPq: | |
Link de acesso: | https://tede2.pucsp.br/handle/handle/23387 |
Resumo: | Design is often simply considered as the production of stylish, ergonomic, and functional objects. Although these characteristics are the most evident, their practices collaborate to form conducts capable of accepting and propagating neoliberal rationality. Allied to industrial capitalism, it onsets in the 19th century, consolidating itself professionally after the First World War, aiming to respond to economic growth. During design history, it is notorious how its methodologies have been adjusted accordingly to its purposes. First, the focus was on the functionality of the product, then on the adaptation of the machines to the body, favoring the economically productive, and, without giving up these premises, since the end of the 1970s, design projects began to focus on people's desires, emotions, and expectations. Therefore, the objective of this thesis is to analyze how the designers' work affects the subjects and how they interfere in the government of conduct, considering the precepts of neoliberal rationality. Thus, this research stems from the problematizations carried out by Michel Foucault on neoliberal rationality as a political rationality that acts on the conduct of individuals and the genealogical practice of power suggested by him to study the origins of the production of knowledge of design, as well as the correspondence of multiple forces that formed the exercise of power possible to modify the global situation of contemporary society. Provided that, this exploration seeks to present the direct relationship between design and politics, not to improve their practices, or to point out what their benefits would be, but to explain how design forges with neoliberal rationality through technical procedures of creativity and innovation, shaping subjects. Finally, it is verified that today, this is a two-way relationship: just as politics interferes in the production of design, design contributes to the elaboration of new ways of doing politics |
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Passetti, Edsonhttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4799394A5Martinez, Adriana Vilma Ferreira de2020-11-23T11:49:20Z2020-10-30Martinez, Adriana Vilma Ferreira de. O design das formas políticas na governamentalidade neoliberal. 2020. 320 f. Tese (Doutorado em Ciências Sociais) - Programa de Estudos Pós-Graduados em Ciências Sociais, Pontifícia Universidade Católica de São Paulo, São Paulo, 2020.https://tede2.pucsp.br/handle/handle/23387Design is often simply considered as the production of stylish, ergonomic, and functional objects. Although these characteristics are the most evident, their practices collaborate to form conducts capable of accepting and propagating neoliberal rationality. Allied to industrial capitalism, it onsets in the 19th century, consolidating itself professionally after the First World War, aiming to respond to economic growth. During design history, it is notorious how its methodologies have been adjusted accordingly to its purposes. First, the focus was on the functionality of the product, then on the adaptation of the machines to the body, favoring the economically productive, and, without giving up these premises, since the end of the 1970s, design projects began to focus on people's desires, emotions, and expectations. Therefore, the objective of this thesis is to analyze how the designers' work affects the subjects and how they interfere in the government of conduct, considering the precepts of neoliberal rationality. Thus, this research stems from the problematizations carried out by Michel Foucault on neoliberal rationality as a political rationality that acts on the conduct of individuals and the genealogical practice of power suggested by him to study the origins of the production of knowledge of design, as well as the correspondence of multiple forces that formed the exercise of power possible to modify the global situation of contemporary society. Provided that, this exploration seeks to present the direct relationship between design and politics, not to improve their practices, or to point out what their benefits would be, but to explain how design forges with neoliberal rationality through technical procedures of creativity and innovation, shaping subjects. Finally, it is verified that today, this is a two-way relationship: just as politics interferes in the production of design, design contributes to the elaboration of new ways of doing politicsO design é recorrentemente considerado apenas a produção de objetos estilizados, ergonômicos e funcionais. Embora tais características sejam as mais evidentes, suas práticas colaboram para formar condutas capazes de aceitar e propagar a racionalidade neoliberal. Aliado ao capitalismo industrial, seus primórdios encontram-se no século XIX, consolidando-se profissionalmente após a I Guerra Mundial com o desígnio de responder ao crescimento econômico. No curso do design, nota-se como as suas metodologias foram sendo ajustadas em conformidade com seus propósitos. Primeiro, o foco esteve direcionado à funcionalidade do produto, depois, à adequação das máquinas ao corpo, favorecendo o economicamente produtivo, e, sem abdicar dessas premissas, desde o final da década de 1970, os projetos de design passaram a centrar-se nos desejos, nas emoções e nas expectativas das pessoas. Por conseguinte, o objetivo desta tese reside em analisar de que maneira os efeitos das atividades projetuais dos designers incidem nos sujeitos e como interferem no governo de condutas, atendendo aos preceitos da racionalidade neoliberal. Para tanto, parte-se das problematizações realizadas por Michel Foucault acerca da racionalidade neoliberal enquanto uma racionalidade política que age sobre as condutas dos indivíduos e da prática genealógica do poder sugerida por ele para estudar as procedências da produção de saberes do design, bem como a correspondência de forças múltiplas que formaram o exercício de poder plausível de modificar a situação global da sociedade contemporânea. Desse modo, busca-se mostrar, nesta pesquisa, a relação direta entre design e política, não para melhorar as suas práticas ou apontar quais seriam seus benefícios, mas para explicitar o modo pelo qual o design compõe com a racionalidade neoliberal mediante procedimentos técnicos de criatividade e inovação, enformando os sujeitos. Constata-se, por fim, que, hoje, essa relação é de mão-dupla: assim como a política interfere na produção do design, o design contribui na elaboração de novas formas de fazer políticaConselho Nacional de Pesquisa e Desenvolvimento Científico e Tecnológico - CNPqapplication/pdfhttp://tede2.pucsp.br/tede/retrieve/52875/Adriana%20Vilma%20Ferreira%20de%20Martinez.pdf.jpgporPontifícia Universidade Católica de São PauloPrograma de Estudos Pós-Graduados em Ciências SociaisPUC-SPBrasilFaculdade de Ciências SociaisDesignPolítica contemporâneaRacionalidade neoliberalContemporary politicsNeoliberal rationalityCreativityCNPQ::CIENCIAS SOCIAIS APLICADASO design das formas políticas na governamentalidade neoliberalinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesisinfo:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da PUC_SPinstname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPTEXTAdriana Vilma Ferreira de Martinez.pdf.txtAdriana Vilma Ferreira de Martinez.pdf.txtExtracted texttext/plain884017https://repositorio.pucsp.br/xmlui/bitstream/handle/23387/4/Adriana%20Vilma%20Ferreira%20de%20Martinez.pdf.txt58f1ef1c70c7ed25ee518eecbcbeefb6MD54LICENSElicense.txtlicense.txttext/plain; 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dc.title.por.fl_str_mv |
O design das formas políticas na governamentalidade neoliberal |
title |
O design das formas políticas na governamentalidade neoliberal |
spellingShingle |
O design das formas políticas na governamentalidade neoliberal Martinez, Adriana Vilma Ferreira de Design Política contemporânea Racionalidade neoliberal Contemporary politics Neoliberal rationality Creativity CNPQ::CIENCIAS SOCIAIS APLICADAS |
title_short |
O design das formas políticas na governamentalidade neoliberal |
title_full |
O design das formas políticas na governamentalidade neoliberal |
title_fullStr |
O design das formas políticas na governamentalidade neoliberal |
title_full_unstemmed |
O design das formas políticas na governamentalidade neoliberal |
title_sort |
O design das formas políticas na governamentalidade neoliberal |
author |
Martinez, Adriana Vilma Ferreira de |
author_facet |
Martinez, Adriana Vilma Ferreira de |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Passetti, Edson |
dc.contributor.authorLattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4799394A5 |
dc.contributor.author.fl_str_mv |
Martinez, Adriana Vilma Ferreira de |
contributor_str_mv |
Passetti, Edson |
dc.subject.por.fl_str_mv |
Design Política contemporânea Racionalidade neoliberal |
topic |
Design Política contemporânea Racionalidade neoliberal Contemporary politics Neoliberal rationality Creativity CNPQ::CIENCIAS SOCIAIS APLICADAS |
dc.subject.eng.fl_str_mv |
Contemporary politics Neoliberal rationality Creativity |
dc.subject.cnpq.fl_str_mv |
CNPQ::CIENCIAS SOCIAIS APLICADAS |
description |
Design is often simply considered as the production of stylish, ergonomic, and functional objects. Although these characteristics are the most evident, their practices collaborate to form conducts capable of accepting and propagating neoliberal rationality. Allied to industrial capitalism, it onsets in the 19th century, consolidating itself professionally after the First World War, aiming to respond to economic growth. During design history, it is notorious how its methodologies have been adjusted accordingly to its purposes. First, the focus was on the functionality of the product, then on the adaptation of the machines to the body, favoring the economically productive, and, without giving up these premises, since the end of the 1970s, design projects began to focus on people's desires, emotions, and expectations. Therefore, the objective of this thesis is to analyze how the designers' work affects the subjects and how they interfere in the government of conduct, considering the precepts of neoliberal rationality. Thus, this research stems from the problematizations carried out by Michel Foucault on neoliberal rationality as a political rationality that acts on the conduct of individuals and the genealogical practice of power suggested by him to study the origins of the production of knowledge of design, as well as the correspondence of multiple forces that formed the exercise of power possible to modify the global situation of contemporary society. Provided that, this exploration seeks to present the direct relationship between design and politics, not to improve their practices, or to point out what their benefits would be, but to explain how design forges with neoliberal rationality through technical procedures of creativity and innovation, shaping subjects. Finally, it is verified that today, this is a two-way relationship: just as politics interferes in the production of design, design contributes to the elaboration of new ways of doing politics |
publishDate |
2020 |
dc.date.accessioned.fl_str_mv |
2020-11-23T11:49:20Z |
dc.date.issued.fl_str_mv |
2020-10-30 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/doctoralThesis |
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doctoralThesis |
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dc.identifier.citation.fl_str_mv |
Martinez, Adriana Vilma Ferreira de. O design das formas políticas na governamentalidade neoliberal. 2020. 320 f. Tese (Doutorado em Ciências Sociais) - Programa de Estudos Pós-Graduados em Ciências Sociais, Pontifícia Universidade Católica de São Paulo, São Paulo, 2020. |
dc.identifier.uri.fl_str_mv |
https://tede2.pucsp.br/handle/handle/23387 |
identifier_str_mv |
Martinez, Adriana Vilma Ferreira de. O design das formas políticas na governamentalidade neoliberal. 2020. 320 f. Tese (Doutorado em Ciências Sociais) - Programa de Estudos Pós-Graduados em Ciências Sociais, Pontifícia Universidade Católica de São Paulo, São Paulo, 2020. |
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Pontifícia Universidade Católica de São Paulo |
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Programa de Estudos Pós-Graduados em Ciências Sociais |
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PUC-SP |
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Brasil |
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Faculdade de Ciências Sociais |
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Pontifícia Universidade Católica de São Paulo |
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