Web 3.0: impacto na sociedade de serviços uma análise da comunicação contemporânea

• Ano de defesa: 2011
• Autor(a) principal: Koo, Lawrence Chung
• Orientador(a): Santaella, Lucia
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica de São Paulo
• Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Comunicação e Semiótica
• Departamento: Comunicação
• País: BR
• Palavras-chave em Português: Web 3.0; Web de serviços; Ciência de serviços; Colaboração; Inteligência Aumentada
• Palavras-chave em Inglês: Web 3.0; Semantic web; Service science; Collaboration; Augmented Intelligence
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: https://tede2.pucsp.br/handle/handle/4339

This research aims to describe and analyze Web 3.0 in the world of communication, especially in the social media environment. With the emergence of new search engines and innovation in new forms of collaboration among internet users, it challenges us to study the development of this area. In particular, we studied the influence of Science Service in the digital world. We collected facts and analyzed the reasons why the service is to be the focus of attention in Web environment, both in economic transactions, and in processes of knowledge creation. Dedicate part of our study to the learning service for this segment will be the foundation of future development on the Web. The methodology was based on Chapter 4 of the book Research and Communication by Santaella (2004), the main authors who inspired the research in Science Service topics are Spohrer et al (2007), Maglio et al (2010), while in the area of Web development the authors which supported were we based our ideas are Spivack N., (2007) and Siemmens (2005). The theoretical framework used in the thesis has been exemplified with the actual experiences of internet users, myself and my dairy surfing records through social networks, testing search engines, buying goods and services in ecommerce, using communication tools, and finally talking to consumer in Brazil, for example, LinkedIn, Facebook, Google, Brands Club etc. This project was the result of data collection on academic literatures, state of art articles and intensive Web browsing to verify the facts cited above, in the period from 2007 to 2011. It was intentional, by the researcher, to use primarily electronic books (when there was a choice between print and e-book), specialized websites and blogs moderated by experts on research topics