Os mensageiros: narrativas e o leva e traz de experiências de consumo

• Ano de defesa: 2015
• Autor(a) principal: Malta, Letícia Abraham
• Orientador(a): Borelli, Silvia Helena Simões
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica de São Paulo
• Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Ciências Sociais
• Departamento: Ciências Sociais
• País: BR
• Palavras-chave em Português: Mensageiros; Estilo de vida; Consumo; Capitais
• Palavras-chave em Inglês: Messengers; Life style; Consumption; Capitals
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS
• Link de acesso: https://tede2.pucsp.br/handle/handle/3632

This master thesis aims to understand the exchange of experiences, cultural references and consumption practices among different population segments of the city of São Paulo through investigation of messengers, meaning those with family income varying between 2 and 8 minimum wages, living in peripheral areas of the city and exercising positions such as house maid, babysitter, concierge, motorcycle courier, store salesperson, office assistant, among others. What happens in the daily flow between their home and work site? What so many house maids, for instance, take from and bring to their day-to-day routine concerning consumption experience? Immersed in a context of social rising of segments of the Brazilian population and demographic bonus from 2010 to 2030 Brazil has had and will have most of its population of working age , many of such messengers are currently privileged persons in current consumption contexts. Further to their economic capital, such persons were investigated from a complex perspective that took into account other types of capital: cultural, social and symbolic capital and also a new concept formulated by the author along this paper, the emotional capital. This research aims to immerse in the life of such messengers to understand, after all, what are the messages exchanged between such different everyday realities. For such purpose, the first part of the paper consists of exploitation of consumption approach based on the premise that this may be a place to exercise citizenship in a consumer society , the different types of capital, geographic and socio-demographic data of the city of São Paulo. Next, narratives and the main findings of the field survey are presented: a qualitative approach with in-depth interviews at 10 messengers home and work environments. Among the authors underlying theoretical and conceptually this research we highlight: from the standpoint of consumption and culture, Nestor Canclini (2006; 2008), Raymond Williams (2011) and Edgar Morin (2011); and of social class, Pierre Bourdieu (2008) and Jessé de Souza (2010)