Discursos sobre bebê e creche na propaganda eleitoral de 2012 no Município de São Paulo

• Ano de defesa: 2015
• Autor(a) principal: Santos, Angela da Cruz
• Orientador(a): Sandoval, Salvador
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica de São Paulo
• Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Serviço Social
• Departamento: Psicologia
• País: BR
• Palavras-chave em Português: Educação infantil; Creche; Bebê; Propaganda eleitoral
• Palavras-chave em Inglês: Early childhood education; Childcare; Baby; Electoral propaganda
• Área do conhecimento CNPq: CNPQ::CIENCIAS HUMANAS::PSICOLOGIA
• Link de acesso: https://tede2.pucsp.br/handle/handle/17109

This dissertation has a wider objective to understand the social construction of Brazilian childhood, linking to one of the axis of colective work of Gender, race and age core of studies, which is centered in the enunciation of inequalities of age. The research focused on the treatment given to the theme of education and care of children to the age of 3, in speeches made and broadcasted on radio, by 12 canditates to the city hall of São Paulo on electoral propaganda in 2012. The theorical cut was constituted by the integration of two areas of knowledge: the first concerns the theory of ideology by John B.Thompson (1995), the second, to the Social Studies of Childhood. On methodological field, was used the hermeneutical of depth, proposed by John B.Thompson (1995) and the technique of analises of content developed by Bardin (2011) and Rosemberg (1981). This methodological proposal allowed that the social historical of producton, reproduction and circulation of symbolic ways was defined and to classify kinds of operation of ideology. On electoral propaganda, in a meaningful way, nursery was linked to the needs of infrastructural for the local development. However it was recitifed as a place of service to attend poverty destined to needy population. The concern with the social actor baby, occurred only in the mother testimony, reinforcing gender inequalities. The child was represented or presented in a generical, blurred way and nominated by few terms, that is, dissimulated. The dissimulation glooms assimetrical connections to age and may be interpreted as a strategy of operation of ideology. The family was also mentioned generally, preveting any kind of conclusion about its individual members. And education professionals were subsumed in the teacher category. The corpus analyzed supports and produces the inequalities of age, what allow us to identify as ideological production which does not treat the child as a person of rights, especially the nursery