Antes e depois: as imagens corporais criadas pelas intervenções estéticas

• Ano de defesa: 2013
• Autor(a) principal: Najm, Gabrielly Ferreira
• Orientador(a): Baitello Junior, Norval
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica de São Paulo
• Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Comunicação e Semiótica
• Departamento: Comunicação
• País: BR
• Palavras-chave em Português: Corpo; Imagem; Mídia; Intervenções
• Palavras-chave em Inglês: Body; Image; Midia; Interventions
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: https://tede2.pucsp.br/handle/handle/4535

The body is the beginning and the end of every kind of communication. Through it we can take part in sociocultural environments and create bounds. Using the senses and contact, we change the environment we live in and change the body in order to adapt it to this environment. With the evolution we notice that the body is highly flexible to changings and may be given another meaning, molded and transformed in order to adapt itself. Today we can say that estetic surgeries are tools to change the body that is the body´s media copy. There is an exagerate number of estetic surgeries happening day after day due to the body to dream about being another body. Then we wonder in what measure the creation of mediatic bodies executed by the action of estetic surgery make use of the molds of image edition softwares and the image of media such as mimetic samples. It is possible to see this need throughthe images, previous and after images, from people who have gone under those surgeries to become or to look like the mediatic body. These images are taken from articles from the web, especially from G1 site on bizzar planet. These images are object of this survey about previous and after estetic surgeries. To understand this phenomenon I use the concepts of Ivan Bystrina, Czech, who wrote about semiotic culture to explain the matter of the imaginary and how the second reality acts contamining the first one. Harry Pross, who talks about primary, secondary and thrid media, on a line where communication begins and ends at the body. Noval Baitello Jr., that works on the image matter, on iconofagia and incommunication, elements that are essential to corroborate with the proposed hypothesis. Dietmar Kamper, German, writer of media, philosopher and sociologist about the body. We cannot talk about the body without at least consulting Kamper, for his are the most updated ideas and concepts in the field of communication. Gunter Gebauer and Christof Wulf, that plot a wonderful panorama of which are the consequences of mimese in social relationships. These theories are related in order to spot the object and let us get to know and realize that we live in a society of images that rules by itself using us as a stand