TV digital interativa brasileira: um estudo sobre as possibilidades da narrativa na TV digital interativa brasileira - considerando o SBTVD-T (Sistema Brasileiro de TV Digital-Terrestre)

• Ano de defesa: 2010
• Autor(a) principal: Gomes, Eduardo Savino
• Orientador(a): Petry, Luís Carlos
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica de São Paulo
• Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Tecnologias da Inteligência e Design Digital
• Departamento: Faculdade de Ciências Exatas e Tecnologia
• País: BR
• Palavras-chave em Português: TV digital; Narrativas interativas; IPTV; SBTVD-T; GINGA-NCL; Jogos digitais
• Palavras-chave em Inglês: Digital TV; Interactive narratives; IPTV; SBTVD-T; GINGA-NCL; Games
• Área do conhecimento CNPq: CNPQ::ENGENHARIAS
• Link de acesso: https://tede2.pucsp.br/handle/handle/18061

This research relates the concept of Interactive Digital TV, in its aspects technicalcomputing, linking them with new forms of expression of content in order to allow the production of new genres, sub-genres of narrative in television products. It shows that television, from computational systems, becomes from a connected device to a transmission system in a continuous line for a semi-open system of processing events, linking more closely the production system of the content to the user viewer. Presents a description of the technical and conceptual patterns of Digital TV in the world and in Brazil, its architecture and, in particular, the software tools for developing of interactive applications for the T-SBTVD (Sistema Brasileiro de TV Digital-Terrestrial). Analyzes their technological possibilities, towards a methodological analysis, which involves the narrative structures (properties and classifications), showing how these can be considered in an interactive narrative inside the current systems of TVDi. Discusses types of interactive narratives already tried, which are taken as references, showing how the Complex Narratives, the Narratives in Expanded Cinema, Hypermedia and last in Games (Digital Games)., currently insert on the context of planning current and future TVDi. From the obtained results, presents the development of a prototype of application of an Interactive Narrative, using current technology standards within the SBTVD-T. Concludes in favor of a broader discussion of the issue to contribute to the adequacy of narrative forms currently used in television concencional to the new system in its emerging phase, focusing on the essential aspects of interactivity with the user-viewer, a glimpse toward the new way to watch TV without losing the current characteristics, but differentiates itself from other medias