A construção da linguagem gráfica na criação de ilustrações jornalísticas

• Ano de defesa: 2007
• Autor(a) principal: Guaraldo, Laís
• Orientador(a): Salles, Cecilia Almeida
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica de São Paulo
• Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Comunicação e Semiótica
• Departamento: Comunicação
• País: BR
• Palavras-chave em Português: Ilustração; Crítica genética; Visualidade; Processos de criação; Linguagem gráfica; Jornalismo; Ilustracao de jornais; Comunicacao visual; Criacao (Literaria, artistica, etc)
• Palavras-chave em Inglês: Illustration; Genetic criticism; Visual communication; Creative process; Graphical language; Journalism
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: https://tede2.pucsp.br/handle/handle/4988

This research is concerned about the process of creating illustrations in newspapers and magazines, and aims at analysing the factors that makes the process of creating this kind of illustration something unique in the editorial context. Here, our claim is the creation of journalistic illustrations is an intelligent act, which demands the use of different cognitive levels as well as political and aesthetic positioning. Besides it also demands the use of a number of expressive resources, which are somewhat, constrained by the demands of the industry.In this research, we analysed the creative process of three Brazilian artists: Carlos Matuck, Orlando Pedroso and Samuel Casal. These three artists were chosen due to their unique way of sealing (or not) with the digital support in pieces of art produced between 1989 and 2007.The analysis of the creative process followed the methods established by the genetic criticism at Semiotic approach, both developed by the Centre of Studies of Genetic Criticism of PUCSP (CECG), coordinated by Cecília Salles. The creative work is understood here in a context of both mobility and relational network. As such, it takes place in multiple spaces, in which a number of forces interact and recreate the environment. The aim of this research is the identification of the specificity of the network that builds and is built by the creative act.Journalistic illustration is a creative act inserted in a network made by industrial constrains, lack of time, relationship with text, technical choices, graphic procedures and a negotiation of what is innovation and what is cliché.So, this research is intended to contribute to the teaching of visual arts in the field of Communication Studies, studying and advocating in favour of the intelligent act on the visual production as well as the legitimacy of this means of expression