Entre o moderno e o p?s-moderno : as discursividades das organiza??es familiares e seus aspectos barrocos
Ano de defesa: | 2016 |
---|---|
Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | |
Tipo de documento: | Tese |
Tipo de acesso: | Acesso aberto |
Idioma: | por |
Instituição de defesa: |
Pontif?cia Universidade Cat?lica do Rio Grande do Sul
|
Programa de Pós-Graduação: |
Programa de P?s-Gradua??o em Comunica??o Social
|
Departamento: |
Faculdade de Comunica??o Social
|
País: |
Brasil
|
Palavras-chave em Português: | |
Área do conhecimento CNPq: | |
Link de acesso: | http://tede2.pucrs.br/tede2/handle/tede/6699 |
Resumo: | The search for knowledge linked to our personal journey, seems to be a sine qua non for our particular building at all levels, both as, academics, professionals and even social. For this to understand the dialogue between the subjects and products that organizations offer us and at the same time, transform us, they seem to encourage us to make the knowledge of this and in this area, through the most varied knowledge. In this thesis, we will study the discourses of Family Organizations in the Post-Modernity in verbal and nonverbal levels, from the representations media proposed by the corpus. As well as we seek to understand and explain how the Family Organizations in the Information Society and Postmodern, are configured through their discourses and representations proposed by the analyzes of these media products. We will have the following a priori concepts that will guide our thesis: Family organizations, Bernhoef, Collinss & Porras and Foss?; Organizational communication, Kunsch, and Bueno; Organizational culture, Freitas, Enriquez and Marchiori, with the subcategories: Resilience, Lucena; Subject of Chanlat; Power, Weber, and Barthes; category brands, will be anchored in Semprini; we have the category of Post-Modernity Maffesoli; Public Opinion Maffesoli, track, Lippmann, with Stereotype subcategory also anchored by Lippmann. To make this study, we use the complexity as chosen under the assumptions of Edgar Morin method, and semiology as engineering, in a semiotics Research, founded by Barthes. Thus, we will cover the determining characteristics of the company as a family and that can be perceived as influencers of opinion and public legitimacy, as the Organization of the brand, and how the Family Organizations appropriate the Baroque in its Organizational Communication in Post -Modernity. |
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Ramos, Roberto Jos?220.871.680-91http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4783636T3009.416.560-20http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4481082Y6Freitas, Fernanda Lopes de2016-05-25T12:31:38Z2016-03-30http://tede2.pucrs.br/tede2/handle/tede/6699The search for knowledge linked to our personal journey, seems to be a sine qua non for our particular building at all levels, both as, academics, professionals and even social. For this to understand the dialogue between the subjects and products that organizations offer us and at the same time, transform us, they seem to encourage us to make the knowledge of this and in this area, through the most varied knowledge. In this thesis, we will study the discourses of Family Organizations in the Post-Modernity in verbal and nonverbal levels, from the representations media proposed by the corpus. As well as we seek to understand and explain how the Family Organizations in the Information Society and Postmodern, are configured through their discourses and representations proposed by the analyzes of these media products. We will have the following a priori concepts that will guide our thesis: Family organizations, Bernhoef, Collinss & Porras and Foss?; Organizational communication, Kunsch, and Bueno; Organizational culture, Freitas, Enriquez and Marchiori, with the subcategories: Resilience, Lucena; Subject of Chanlat; Power, Weber, and Barthes; category brands, will be anchored in Semprini; we have the category of Post-Modernity Maffesoli; Public Opinion Maffesoli, track, Lippmann, with Stereotype subcategory also anchored by Lippmann. To make this study, we use the complexity as chosen under the assumptions of Edgar Morin method, and semiology as engineering, in a semiotics Research, founded by Barthes. Thus, we will cover the determining characteristics of the company as a family and that can be perceived as influencers of opinion and public legitimacy, as the Organization of the brand, and how the Family Organizations appropriate the Baroque in its Organizational Communication in Post -Modernity.A busca pelo conhecimento atrelado ? nossa caminhada pessoal, parece ser condi??o sine qua non, para nosso edificar particular em todos os n?veis, tanto enquanto, acad?micos, profissionais e at? mesmo, social. Para isso compreender os espa?os de di?logo entre os sujeitos e os produtos que as Organiza??es nos oferecem e, ao mesmo tempo, nos transformam, parecem nos estimular a compor o conhecimento desta e nesta ?rea, atrav?s dos mais variados saberes. Nesta tese, estudaremos as discursividades das Organiza??es Familiares na P?s-Modernidade em n?veis verbal e n?o verbal, a partir das representa??es midi?ticas propostas pelo corpus. Bem como, buscaremos compreender e explicar como as Organiza??es Familiares na Sociedade da Informa??o e P?s-Moderna, s?o configuradas atrav?s de suas discursividades e representa??es propostas pelas an?lises desses produtos midi?ticos. Teremos os seguintes conceitos a priori que guiar?o nossa tese: Organiza??es Familiares, de Bernhoef, Collinss & Porras e, Foss?; Comunica??o Organizacional, de Kunsch, e Bueno; Cultura Organizacional, de Freitas, Enriquez e Marchiori, tendo como subcategorias: Resili?ncia, de Lucena; Sujeito, de Chanlat; Poder, de Weber, e Barthes; a categoria Marcas, estar? ancorada em Semprini; teremos a categoria P?s-Modernidade de Maffesoli; Opini?o P?blica de Maffesoli, Da Vi?, Lippmann, com a subcategoria Estere?tipo, tamb?m ancorado por Lippmann. Para viabilizar este estudo, utilizaremos a Complexidade como M?todo escolhido sob os pressupostos de Edgar Morin, e, a Semiologia, enquanto T?cnica, em uma Pesquisa Semiol?gica, fundamentadas por Barthes. Assim, abordaremos as caracter?sticas determinantes da empresa como familiar e que podem ser percebidas como agentes influenciadores da opini?o e da legitima??o do p?blico, quanto ? Marca da Organiza??o, e, de que maneira as Organiza??es Familiares se apropriam do Barroco em sua comunica??o Organizacional na P?s-Modernidade.Submitted by Setor de Tratamento da Informa??o - BC/PUCRS (tede2@pucrs.br) on 2016-05-25T12:31:38Z No. of bitstreams: 1 TES_FERNANDA_LOPES_DE_FREITAS_COMPLETO.pdf: 1858556 bytes, checksum: 2a8315d3050c8cd723a0f5cb8870fcf4 (MD5)Made available in DSpace on 2016-05-25T12:31:38Z (GMT). No. of bitstreams: 1 TES_FERNANDA_LOPES_DE_FREITAS_COMPLETO.pdf: 1858556 bytes, checksum: 2a8315d3050c8cd723a0f5cb8870fcf4 (MD5) Previous issue date: 2016-03-30Conselho Nacional de Pesquisa e Desenvolvimento Cient?fico e Tecnol?gico - CNPqFunda??o de Amparo ? Pesquisa do Estado do Rio Grande do Sul - FAPERGSapplication/pdfhttp://tede2.pucrs.br:80/tede2/retrieve/164966/TES_FERNANDA_LOPES_DE_FREITAS_COMPLETO.pdf.jpgporPontif?cia Universidade Cat?lica do Rio Grande do SulPrograma de P?s-Gradua??o em Comunica??o SocialPUCRSBrasilFaculdade de Comunica??o SocialEMPRESAS FAMILIARESCULTURA ORGANIZACIONALPODERP?S-MODERNIDADECOMUNICA??O SOCIALCIENCIAS SOCIAIS APLICADAS::COMUNICACAOEntre o moderno e o p?s-moderno : as discursividades das organiza??es familiares e seus aspectos barrocosinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesis-12272408519215184826006006006006007651647212179642901-4056021055502874573-2555911436985713659-3614735573891122254info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da PUC_RSinstname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)instacron:PUC_RSTHUMBNAILTES_FERNANDA_LOPES_DE_FREITAS_COMPLETO.pdf.jpgTES_FERNANDA_LOPES_DE_FREITAS_COMPLETO.pdf.jpgimage/jpeg3372http://tede2.pucrs.br/tede2/bitstream/tede/6699/4/TES_FERNANDA_LOPES_DE_FREITAS_COMPLETO.pdf.jpg476bb253a43aa87fee9f618ee06ec903MD54TEXTTES_FERNANDA_LOPES_DE_FREITAS_COMPLETO.pdf.txtTES_FERNANDA_LOPES_DE_FREITAS_COMPLETO.pdf.txttext/plain504174http://tede2.pucrs.br/tede2/bitstream/tede/6699/3/TES_FERNANDA_LOPES_DE_FREITAS_COMPLETO.pdf.txtdde60794cc53168876de0728b68be4ecMD53ORIGINALTES_FERNANDA_LOPES_DE_FREITAS_COMPLETO.pdfTES_FERNANDA_LOPES_DE_FREITAS_COMPLETO.pdfapplication/pdf1858556http://tede2.pucrs.br/tede2/bitstream/tede/6699/2/TES_FERNANDA_LOPES_DE_FREITAS_COMPLETO.pdf2a8315d3050c8cd723a0f5cb8870fcf4MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-8610http://tede2.pucrs.br/tede2/bitstream/tede/6699/1/license.txt5a9d6006225b368ef605ba16b4f6d1beMD51tede/66992016-05-25 12:01:02.577oai:tede2.pucrs.br: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Biblioteca Digital de Teses e Dissertaçõeshttp://tede2.pucrs.br/tede2/PRIhttps://tede2.pucrs.br/oai/requestbiblioteca.central@pucrs.br||opendoar:2016-05-25T15:01:02Biblioteca Digital de Teses e Dissertações da PUC_RS - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)false |
dc.title.por.fl_str_mv |
Entre o moderno e o p?s-moderno : as discursividades das organiza??es familiares e seus aspectos barrocos |
title |
Entre o moderno e o p?s-moderno : as discursividades das organiza??es familiares e seus aspectos barrocos |
spellingShingle |
Entre o moderno e o p?s-moderno : as discursividades das organiza??es familiares e seus aspectos barrocos Freitas, Fernanda Lopes de EMPRESAS FAMILIARES CULTURA ORGANIZACIONAL PODER P?S-MODERNIDADE COMUNICA??O SOCIAL CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
title_short |
Entre o moderno e o p?s-moderno : as discursividades das organiza??es familiares e seus aspectos barrocos |
title_full |
Entre o moderno e o p?s-moderno : as discursividades das organiza??es familiares e seus aspectos barrocos |
title_fullStr |
Entre o moderno e o p?s-moderno : as discursividades das organiza??es familiares e seus aspectos barrocos |
title_full_unstemmed |
Entre o moderno e o p?s-moderno : as discursividades das organiza??es familiares e seus aspectos barrocos |
title_sort |
Entre o moderno e o p?s-moderno : as discursividades das organiza??es familiares e seus aspectos barrocos |
author |
Freitas, Fernanda Lopes de |
author_facet |
Freitas, Fernanda Lopes de |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Ramos, Roberto Jos? |
dc.contributor.advisor1ID.fl_str_mv |
220.871.680-91 |
dc.contributor.advisor1Lattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4783636T3 |
dc.contributor.authorID.fl_str_mv |
009.416.560-20 |
dc.contributor.authorLattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4481082Y6 |
dc.contributor.author.fl_str_mv |
Freitas, Fernanda Lopes de |
contributor_str_mv |
Ramos, Roberto Jos? |
dc.subject.por.fl_str_mv |
EMPRESAS FAMILIARES CULTURA ORGANIZACIONAL PODER P?S-MODERNIDADE COMUNICA??O SOCIAL |
topic |
EMPRESAS FAMILIARES CULTURA ORGANIZACIONAL PODER P?S-MODERNIDADE COMUNICA??O SOCIAL CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
description |
The search for knowledge linked to our personal journey, seems to be a sine qua non for our particular building at all levels, both as, academics, professionals and even social. For this to understand the dialogue between the subjects and products that organizations offer us and at the same time, transform us, they seem to encourage us to make the knowledge of this and in this area, through the most varied knowledge. In this thesis, we will study the discourses of Family Organizations in the Post-Modernity in verbal and nonverbal levels, from the representations media proposed by the corpus. As well as we seek to understand and explain how the Family Organizations in the Information Society and Postmodern, are configured through their discourses and representations proposed by the analyzes of these media products. We will have the following a priori concepts that will guide our thesis: Family organizations, Bernhoef, Collinss & Porras and Foss?; Organizational communication, Kunsch, and Bueno; Organizational culture, Freitas, Enriquez and Marchiori, with the subcategories: Resilience, Lucena; Subject of Chanlat; Power, Weber, and Barthes; category brands, will be anchored in Semprini; we have the category of Post-Modernity Maffesoli; Public Opinion Maffesoli, track, Lippmann, with Stereotype subcategory also anchored by Lippmann. To make this study, we use the complexity as chosen under the assumptions of Edgar Morin method, and semiology as engineering, in a semiotics Research, founded by Barthes. Thus, we will cover the determining characteristics of the company as a family and that can be perceived as influencers of opinion and public legitimacy, as the Organization of the brand, and how the Family Organizations appropriate the Baroque in its Organizational Communication in Post -Modernity. |
publishDate |
2016 |
dc.date.accessioned.fl_str_mv |
2016-05-25T12:31:38Z |
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2016-03-30 |
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Programa de P?s-Gradua??o em Comunica??o Social |
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